Alibaba Group Holding (BABA) Gross Margin (2013 - 2026)
Alibaba Group Holding's (BABA) quarterly Gross Margin came in at 38.11% in Q2 2026, down 637.0% year-over-year from 7.1% in Q2 2025, and up 10.43% quarter-over-quarter from 34.51% in Q1 2026.
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Alibaba Group Holding (BABA) Gross Margin (2013 - 2026) Analysis & Trends
Alibaba Group Holding has disclosed Gross Margin across 14 years of filings, most recently posting 38.11% for Q2 2026.
- In Q2 2026, Gross Margin fell 637.0% year-over-year to 38.11%; the TTM figure through Jun 2026 stood at 37.95% (down 331.0% YoY), while the FY2026 annual figure was 38.67%, down 128.0% from the prior year.
- Gross Margin came in at 38.11% for Q2 2026 at Alibaba Group Holding, up from 34.51% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 44.48% in Q2 2025 to a low of 31.91% in Q1 2022.
- Average Gross Margin over 5 years is 38.14%, with a median of 38.34% recorded in 2022.
- Year-over-year, Gross Margin soared 516 bps in 2025 and plunged 637 bps in 2026.
- Over 5 years, Gross Margin stood at 38.26% in 2022, then increased by 3 bps to 39.44% in 2023, then climbed by 8 bps to 42.67% in 2024, then declined by 6 bps to 39.91% in 2025, then declined by 5 bps to 38.11% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 38.11% in Q2 2026, 34.51% in Q1 2026, and 39.91% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,070.34 Bn | 3,641.31 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,876.83 Bn | 1,786.57 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 297.14 Bn | 288.01 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 257.29 Bn | 222.03 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 184.36 Bn | 179.41 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 141.62 Bn | 136.41 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 117.14 Bn | 99.93 Bn | 4.98 Bn | 67.75% |
| 8 | PDD Holdings | 112.73 Bn | 82.45 Bn | 9.45 Bn | 57.06% |
| 9 | AppLovin | 105.70 Bn | 102.65 Bn | 1.70 Bn | 88.26% |
| 10 | Spotify Technology | 105.08 Bn | 94.17 Bn | 1.86 Bn | 33.41% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 38.11% |
| Mar 31, 2026 | 34.51% |
| Dec 31, 2025 | 39.91% |
| Sep 30, 2025 | 38.94% |
| Jun 30, 2025 | 44.91% |
| Mar 31, 2025 | 38.41% |
| Dec 31, 2024 | 42.67% |
| Sep 30, 2024 | 39.10% |
| Jun 30, 2024 | 40.09% |
| Mar 31, 2024 | 33.25% |
| Dec 31, 2023 | 39.44% |
| Sep 30, 2023 | 37.87% |
| Jun 30, 2023 | 40.59% |
| Mar 31, 2023 | 33.32% |
| Dec 31, 2022 | 38.26% |
| Sep 30, 2022 | 38.13% |
| Jun 30, 2022 | 37.50% |
| Mar 31, 2022 | 31.91% |
| Dec 31, 2021 | 39.41% |
| Sep 30, 2021 | 35.35% |
API Access
Alibaba Group Holding Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BABA&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BABA", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BABA&period=max&api_key=YOUR_API_KEY");
const data = await res.json();