Meta Platforms (META) Gross Margin (2011 - 2026)
Meta Platforms' Gross Margin came in at 81.37% for Q2 2026, down 0.76 percentage points from 82.13% a year earlier and down 0.49 percentage points from the prior quarter.
Meta Platforms (META) Gross Margin (2011 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Meta Platforms reported Gross Margin of 81.75%, down 0.20 percentage points year-over-year; for FY2025, it came in at 82.00%, up 0.33 percentage points from FY2024.
- Gross Margin has increased in each of the last three years, with a five-year change of +1.42 percentage points (FY2020 to FY2025).
- Going back by year, Gross Margin was 81.67% in FY2024 (+0.91 pp), 80.76% in FY2023 (+2.41 pp), 78.35% in FY2022 (-2.45 pp) and 80.79% in FY2021 (+0.21 pp).
- The Q2 2026 figure represents the lowest quarterly Gross Margin since Q2 2024.
- Year-over-year, Gross Margin increased in six of the last eight quarters, with an average year-over-year change of +0.17 percentage points.
- The fastest year-over-year change in Gross Margin over five years came in Q4 2023 (a gain of 6.73 percentage points), and the weakest in Q4 2022 (a drop of 7.06 percentage points).
- Business Quant data shows META's Gross Margin at 81.85% (Q1 2026), 81.79% (Q4 2025) and 82.03% (Q3 2025) in the three quarters before Q2 2026.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,394.62 Bn | 3,078.49 Bn | - | - |
| 2 | Meta Platforms | 1,562.01 Bn | 1,562.01 Bn | - | - |
| 3 | Netflix | 255.92 Bn | 217.22 Bn | 6.80 Bn | 52.78% |
| 4 | Alibaba Group Holding | 227.02 Bn | 40.65 Bn | 15.16 Bn | 38.24% |
| 5 | Shopify | 203.21 Bn | 180.40 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 132.34 Bn | 104.14 Bn | 6.38 Bn | 44.93% |
| 7 | Spotify Technology | 121.64 Bn | 78.55 Bn | 1.89 Bn | 32.98% |
| 8 | Booking Holdings | 113.63 Bn | 46.68 Bn | - | - |
| 9 | PDD Holdings | 109.85 Bn | -134.20 Bn | 9.48 Bn | 57.26% |
| 10 | Airbnb | 97.28 Bn | 50.51 Bn | 2.98 Bn | 82.46% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 81.37% |
| Mar 31, 2026 | 81.85% |
| Dec 31, 2025 | 81.79% |
| Sep 30, 2025 | 82.03% |
| Jun 30, 2025 | 82.13% |
| Mar 31, 2025 | 82.11% |
| Dec 31, 2024 | 81.73% |
| Sep 30, 2024 | 81.83% |
| Jun 30, 2024 | 81.30% |
| Mar 31, 2024 | 81.79% |
| Dec 31, 2023 | 80.82% |
| Sep 30, 2023 | 81.81% |
| Jun 30, 2023 | 81.42% |
| Mar 31, 2023 | 78.68% |
| Dec 31, 2022 | 74.08% |
| Sep 30, 2022 | 79.38% |
| Jun 30, 2022 | 81.99% |
| Mar 31, 2022 | 78.48% |
| Dec 31, 2021 | 81.15% |
| Sep 30, 2021 | 80.11% |
Meta Platforms Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=META&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "META", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=META&period=max&api_key=YOUR_API_KEY");
const data = await res.json();