Booking Holdings (BKNG) Gross Margin (2009 - 2018)
Booking Holdings' (BKNG) quarterly Gross Margin came in at 67.75% in Q2 2026, down 78.0% on a YoY basis from 307.96% in Q2 2025, and up 8.2% quarter-over-quarter from 62.62% in Q1 2026.
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Analysis
Booking Holdings (BKNG) Gross Margin (2009 - 2018) Analysis & Trends
Booking Holdings (BKNG) has reported Gross Margin for 18 consecutive years, with 67.75% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin fell 78.0% year-over-year to 67.75%; the trailing twelve-month figure through Jun 2026 stood at 69.16% (down 29.0% YoY), and the FY2025 full-year result was 69.59%, up 25.0% from the prior year.
- Gross Margin improved to 67.75% in Q2 2026 per BKNG's latest filing, from 62.62% in the prior quarter.
- Across five years, Gross Margin topped out at 74.02% in Q3 2025 and bottomed at 57.44% in Q1 2022.
- Historically, Gross Margin has averaged 66.9% across 5 years, with a median of 67.65% in 2022.
- The sharpest annual moves came in 2022 and 2023: Gross Margin tumbled 216 bps in 2022, then jumped 748 bps in 2023.
- Over 5 years, Gross Margin stood at 67.55% in 2022, then rose by 4 bps to 70.05% in 2023, then climbed by 2 bps to 71.16% in 2024, then dropped by 2 bps to 69.6% in 2025, then decreased by 3 bps to 67.75% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 67.75%, 62.62%, and 69.6% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,144.46 Bn | 3,901.99 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - | - |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn | 57.06% |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn | 33.41% |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn | 88.26% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2018 | 98.91% |
| Sep 30, 2018 | 99.07% |
| Jun 30, 2018 | 97.50% |
| Mar 31, 2018 | 98.44% |
| Dec 31, 2017 | 98.57% |
| Sep 30, 2017 | 98.78% |
| Jun 30, 2017 | 97.75% |
| Mar 31, 2017 | 96.69% |
| Dec 31, 2016 | 96.93% |
| Sep 30, 2016 | 97.25% |
| Jun 30, 2016 | 95.07% |
| Mar 31, 2016 | 94.01% |
| Dec 31, 2015 | 93.97% |
| Sep 30, 2015 | 94.98% |
| Jun 30, 2015 | 91.78% |
| Mar 31, 2015 | 90.85% |
| Dec 31, 2014 | 91.01% |
| Sep 30, 2014 | 92.37% |
| Jun 30, 2014 | 88.67% |
| Mar 31, 2014 | 85.67% |
API Access
Booking Holdings Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();