Growth Metrics

Booking Holdings (BKNG) Gross Margin (2016 - 2025)

Booking Holdings (BKNG) has disclosed Gross Margin for 17 consecutive years, with 74.02% as the latest value for Q3 2025.

  • For the quarter ending Q3 2025, Gross Margin rose 93.0% year-over-year to 74.02%, compared with a TTM value of 69.91% through Sep 2025, up 86.0%, and an annual FY2024 reading of 69.34%, up 104.0% over the prior year.
  • Gross Margin was 74.02% for Q3 2025 at Booking Holdings, up from 68.53% in the prior quarter.
  • Across five years, Gross Margin topped out at 74.02% in Q3 2025 and bottomed at 54.26% in Q2 2021.
  • Average Gross Margin over 5 years is 66.1%, with a median of 67.33% recorded in 2021.
  • The sharpest move saw Gross Margin plummeted -1225bps in 2021, then skyrocketed 748bps in 2023.
  • Year by year, Gross Margin stood at 67.33% in 2021, then rose by 0bps to 67.55% in 2022, then rose by 4bps to 70.05% in 2023, then rose by 2bps to 71.16% in 2024, then grew by 4bps to 74.02% in 2025.
  • Business Quant data shows Gross Margin for BKNG at 74.02% in Q3 2025, 68.53% in Q2 2025, and 62.68% in Q1 2025.