Booking Holdings (BKNG) Gross Margin (2009 - 2026)
Booking Holdings' (BKNG) quarterly Gross Margin came in at 62.62% in Q1 2026, down 7.0% YoY from 67.33% in Q1 2025, and down 10.03% on a QoQ basis from 69.6% in Q4 2025.
Booking Holdings (BKNG) Gross Margin (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has 18 years of Gross Margin data on file, last reported at 62.62% in Q1 2026.
- Quarterly Gross Margin fell 7.0% year-over-year to 62.62% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 69.38% (up 29.0% YoY) and the FY2025 annual result came in at 69.59%, up 25.0% from the prior year.
- Gross Margin eased to 62.62% in Q1 2026, from 69.6% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 74.02% in Q3 2025 to a low of 57.44% in Q1 2022.
- A 5-year average of 66.85% and a median of 67.55% in 2022 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2022 — Gross Margin slumped 216 bps — and 2023, when it soared 748 bps.
- Tracing BKNG's Gross Margin over 5 years: stood at 67.55% in 2022, then grew by 4 bps to 70.05% in 2023, then gained by 2 bps to 71.16% in 2024, then decreased by 2 bps to 69.6% in 2025, then slipped by 10 bps to 62.62% in 2026.
- The last three Gross Margin figures came in at 62.62% (Q1 2026), 69.6% (Q4 2025), and 74.02% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Booking Holdings | 158.19 Bn | 140.97 Bn | 4.98 Bn | 67.75% |
| 2 | Airbnb | 106.54 Bn | 94.47 Bn | 2.98 Bn | 82.46% |
| 3 | Royal Caribbean Cruises | 80.77 Bn | 79.85 Bn | 2.29 Bn | 47.29% |
| 4 | Viking Holdings | 44.38 Bn | 40.57 Bn | 713.43 Mn | 41.37% |
| 5 | Expedia | 38.62 Bn | 31.49 Bn | 3.91 Bn | 90.66% |
| 6 | Carnival | 38.33 Bn | 36.09 Bn | - | - |
| 7 | Trip.com | 29.12 Bn | 17.42 Bn | 1.86 Bn | 79.12% |
| 8 | Norwegian Cruise Line Holdings | 8.34 Bn | 8.13 Bn | 1.05 Bn | 39.91% |
| 9 | MakeMyTrip | 5.81 Bn | 5.03 Bn | 212.91 Mn | 74.55% |
| 10 | Global Business Travel | 4.86 Bn | 4.34 Bn | 514.00 Mn | 59.08% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 67.75% |
| Mar 31, 2026 | 62.62% |
| Dec 31, 2025 | 69.60% |
| Sep 30, 2025 | 74.02% |
| Jun 30, 2025 | 68.53% |
| Mar 31, 2025 | 62.68% |
| Dec 31, 2024 | 71.16% |
| Sep 30, 2024 | 73.09% |
| Jun 30, 2024 | 66.91% |
| Mar 31, 2024 | 63.53% |
| Dec 31, 2023 | 70.05% |
| Sep 30, 2023 | 72.46% |
| Jun 30, 2023 | 67.03% |
| Mar 31, 2023 | 59.85% |
| Dec 31, 2022 | 67.55% |
| Sep 30, 2022 | 70.34% |
| Jun 30, 2022 | 59.55% |
| Mar 31, 2022 | 57.44% |
| Dec 31, 2021 | 67.33% |
| Sep 30, 2021 | 70.53% |