Booking Holdings BKNG
NASDAQ BKNG
$193.29 -1.84 (-0.94%)
At close: Sep 4, 2026 · 4:00 PM EDT

Booking Holdings (BKNG) Gross Margin (2009 - 2026)

Booking Holdings' (BKNG) quarterly Gross Margin came in at 67.75% in Q2 2026, down 78.0% on a YoY basis from 307.96% in Q2 2025, and up 8.2% quarter-over-quarter from 62.62% in Q1 2026.

Analysis

Booking Holdings (BKNG) Gross Margin (2009 - 2026) Analysis & Trends

Booking Holdings (BKNG) has reported Gross Margin for 18 consecutive years, with 67.75% the latest figure, recorded in Q2 2026.

  • For the quarter ending Q2 2026, Gross Margin fell 78.0% year-over-year to 67.75%; the trailing twelve-month figure through Jun 2026 stood at 69.16% (down 29.0% YoY), and the FY2025 full-year result was 69.59%, up 25.0% from the prior year.
  • Gross Margin improved to 67.75% in Q2 2026 per BKNG's latest filing, from 62.62% in the prior quarter.
  • Across five years, Gross Margin topped out at 74.02% in Q3 2025 and bottomed at 57.44% in Q1 2022.
  • Historically, Gross Margin has averaged 66.9% across 5 years, with a median of 67.65% in 2022.
  • The sharpest annual moves came in 2022 and 2023: Gross Margin tumbled 216 bps in 2022, then jumped 748 bps in 2023.
  • Over 5 years, Gross Margin stood at 67.55% in 2022, then rose by 4 bps to 70.05% in 2023, then climbed by 2 bps to 71.16% in 2024, then dropped by 2 bps to 69.6% in 2025, then decreased by 3 bps to 67.75% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods registered 67.75%, 62.62%, and 69.6% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Alibaba Group Holding 262.96 Bn 227.70 Bn 15.11 Bn 38.11%
2 Booking Holdings 145.23 Bn 128.02 Bn 4.98 Bn 67.75%
3 PDD Holdings 117.02 Bn 86.74 Bn 9.45 Bn 57.06%
4 Airbnb 107.34 Bn 95.28 Bn 2.98 Bn 82.46%
5 Mercadolibre 100.30 Bn 85.10 Bn 4.16 Bn 40.90%
6 Ebay 46.02 Bn 42.71 Bn 2.30 Bn 73.45%
7 Expedia 34.12 Bn 26.99 Bn 3.91 Bn 90.66%
8 Maplebear 11.90 Bn 11.05 Bn 751.00 Mn 72.00%
9 Full Truck Alliance 8.08 Bn 7.12 Bn - -
10 Etsy 7.07 Bn 5.94 Bn 484.05 Mn 72.43%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 67.75%
Mar 31, 2026 62.62%
Dec 31, 2025 69.60%
Sep 30, 2025 74.02%
Jun 30, 2025 68.53%
Mar 31, 2025 62.68%
Dec 31, 2024 71.16%
Sep 30, 2024 73.09%
Jun 30, 2024 66.91%
Mar 31, 2024 63.53%
Dec 31, 2023 70.05%
Sep 30, 2023 72.46%
Jun 30, 2023 67.03%
Mar 31, 2023 59.85%
Dec 31, 2022 67.55%
Sep 30, 2022 70.34%
Jun 30, 2022 59.55%
Mar 31, 2022 57.44%
Dec 31, 2021 67.33%
Sep 30, 2021 70.53%