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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Booking Holdings (BKNG) Gross Margin (2016 - 2025)

Booking Holdings' Gross Margin history spans 17 years, with the latest figure at 69.6% for Q4 2025.

  • For Q4 2025, Gross Margin fell 156.0% year-over-year to 69.6%; the TTM value through Dec 2025 reached 69.59%, up 25.0%, while the annual FY2025 figure was 69.59%, 25.0% up from the prior year.
  • Gross Margin reached 69.6% in Q4 2025 per BKNG's latest filing, down from 74.02% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 74.02% in Q3 2025 to a low of 54.26% in Q2 2021.
  • Average Gross Margin over 5 years is 66.27%, with a median of 67.44% recorded in 2022.
  • Peak YoY movement for Gross Margin: plummeted -1225bps in 2021, then skyrocketed 748bps in 2023.
  • A 5-year view of Gross Margin shows it stood at 67.33% in 2021, then rose by 0bps to 67.55% in 2022, then rose by 4bps to 70.05% in 2023, then rose by 2bps to 71.16% in 2024, then dropped by -2bps to 69.6% in 2025.
  • Per Business Quant, the three most recent readings for BKNG's Gross Margin are 69.6% (Q4 2025), 74.02% (Q3 2025), and 68.53% (Q2 2025).