Booking Holdings (BKNG) Gross Margin (2009 - 2026)
Booking Holdings' (BKNG) quarterly Gross Margin came in at 67.75% in Q2 2026, down 78.0% on a YoY basis from 307.96% in Q2 2025, and up 8.2% quarter-over-quarter from 62.62% in Q1 2026.
Analysis
Booking Holdings (BKNG) Gross Margin (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Gross Margin for 18 consecutive years, with 67.75% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin fell 78.0% year-over-year to 67.75%; the trailing twelve-month figure through Jun 2026 stood at 69.16% (down 29.0% YoY), and the FY2025 full-year result was 69.59%, up 25.0% from the prior year.
- Gross Margin improved to 67.75% in Q2 2026 per BKNG's latest filing, from 62.62% in the prior quarter.
- Across five years, Gross Margin topped out at 74.02% in Q3 2025 and bottomed at 57.44% in Q1 2022.
- Historically, Gross Margin has averaged 66.9% across 5 years, with a median of 67.65% in 2022.
- The sharpest annual moves came in 2022 and 2023: Gross Margin tumbled 216 bps in 2022, then jumped 748 bps in 2023.
- Over 5 years, Gross Margin stood at 67.55% in 2022, then rose by 4 bps to 70.05% in 2023, then climbed by 2 bps to 71.16% in 2024, then dropped by 2 bps to 69.6% in 2025, then decreased by 3 bps to 67.75% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 67.75%, 62.62%, and 69.6% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alibaba Group Holding | 262.96 Bn | 227.70 Bn | 15.11 Bn | 38.11% |
| 2 | Booking Holdings | 145.23 Bn | 128.02 Bn | 4.98 Bn | 67.75% |
| 3 | PDD Holdings | 117.02 Bn | 86.74 Bn | 9.45 Bn | 57.06% |
| 4 | Airbnb | 107.34 Bn | 95.28 Bn | 2.98 Bn | 82.46% |
| 5 | Mercadolibre | 100.30 Bn | 85.10 Bn | 4.16 Bn | 40.90% |
| 6 | Ebay | 46.02 Bn | 42.71 Bn | 2.30 Bn | 73.45% |
| 7 | Expedia | 34.12 Bn | 26.99 Bn | 3.91 Bn | 90.66% |
| 8 | Maplebear | 11.90 Bn | 11.05 Bn | 751.00 Mn | 72.00% |
| 9 | Full Truck Alliance | 8.08 Bn | 7.12 Bn | - | - |
| 10 | Etsy | 7.07 Bn | 5.94 Bn | 484.05 Mn | 72.43% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 67.75% |
| Mar 31, 2026 | 62.62% |
| Dec 31, 2025 | 69.60% |
| Sep 30, 2025 | 74.02% |
| Jun 30, 2025 | 68.53% |
| Mar 31, 2025 | 62.68% |
| Dec 31, 2024 | 71.16% |
| Sep 30, 2024 | 73.09% |
| Jun 30, 2024 | 66.91% |
| Mar 31, 2024 | 63.53% |
| Dec 31, 2023 | 70.05% |
| Sep 30, 2023 | 72.46% |
| Jun 30, 2023 | 67.03% |
| Mar 31, 2023 | 59.85% |
| Dec 31, 2022 | 67.55% |
| Sep 30, 2022 | 70.34% |
| Jun 30, 2022 | 59.55% |
| Mar 31, 2022 | 57.44% |
| Dec 31, 2021 | 67.33% |
| Sep 30, 2021 | 70.53% |