Alphabet (GOOGL) Gross Margin (2014 - 2026)
Alphabet's Gross Margin came in at 61.65% for Q2 2026, up 2.13 percentage points from 59.51% a year earlier but down 0.80 percentage points from the prior quarter.
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Analysis
Alphabet (GOOGL) Gross Margin (2014 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Alphabet reported Gross Margin of 60.90%, up 1.95 percentage points year-over-year; for FY2025, it was 59.65%, up 1.45 percentage points from FY2024.
- Gross Margin has increased in each of the last three years, with a five-year change of +6.07 percentage points (FY2020 to FY2025).
- Going back by year, Gross Margin was 58.20% in FY2024 (+1.58 pp), 56.63% in FY2023 (+1.25 pp), 55.38% in FY2022 (-1.56 pp) and 56.94% in FY2021 (+3.36 pp).
- The five-year range for quarterly Gross Margin is 53.53% (Q4 2022) to 62.45% (Q1 2026).
- Year-over-year, Gross Margin has increased for 13 consecutive quarters, with an average year-over-year change of +1.76 percentage points over the last eight quarters.
- The fastest year-over-year change in Gross Margin over five years came in Q3 2021 (a gain of 3.32 percentage points), and the weakest in Q3 2022 (a drop of 2.68 percentage points).
- Business Quant data shows GOOGL's Gross Margin at 62.45% (Q1 2026), 59.79% (Q4 2025) and 59.58% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,890.87 Bn | 3,648.40 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,637.40 Bn | 1,339.92 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 270.40 Bn | 231.70 Bn | 6.80 Bn | 52.78% |
| 4 | Alibaba Group Holding | 231.40 Bn | 53.61 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 218.48 Bn | 195.66 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 136.01 Bn | 107.99 Bn | 6.38 Bn | 44.93% |
| 7 | Spotify Technology | 120.19 Bn | 77.10 Bn | 1.89 Bn | 32.98% |
| 8 | Booking Holdings | 117.09 Bn | 50.14 Bn | - | - |
| 9 | PDD Holdings | 112.51 Bn | -131.27 Bn | 9.45 Bn | 57.06% |
| 10 | Airbnb | 101.49 Bn | 54.71 Bn | 2.98 Bn | 82.46% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 61.65% |
| Mar 31, 2026 | 62.45% |
| Dec 31, 2025 | 59.79% |
| Sep 30, 2025 | 59.58% |
| Jun 30, 2025 | 59.51% |
| Mar 31, 2025 | 59.70% |
| Dec 31, 2024 | 57.90% |
| Sep 30, 2024 | 58.68% |
| Jun 30, 2024 | 58.10% |
| Mar 31, 2024 | 58.14% |
| Dec 31, 2023 | 56.47% |
| Sep 30, 2023 | 56.67% |
| Jun 30, 2023 | 57.22% |
| Mar 31, 2023 | 56.14% |
| Dec 31, 2022 | 53.53% |
| Sep 30, 2022 | 54.90% |
| Jun 30, 2022 | 56.80% |
| Mar 31, 2022 | 56.48% |
| Dec 31, 2021 | 56.21% |
| Sep 30, 2021 | 57.58% |
API Access
Alphabet Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();