Alphabet (GOOGL) Gross Margin (2014 - 2026)

Alphabet (GOOGL) posted quarterly Gross Margin of 93.08% for Q1 2026, up 3338.0% YoY from 2.71% in Q1 2025, and up 475.34% sequentially from 24.8% in Q4 2025.

Alphabet (GOOGL) Gross Margin (2014 - 2026) Analysis & Trends

Alphabet has disclosed Gross Margin across 13 years of filings, most recently posting 93.08% for Q1 2026.

  • In Q1 2026, Gross Margin rose 3338.0% year-over-year to 93.08%; the TTM figure through Mar 2026 stood at 53.63% (down 3032.0% YoY), while the FY2025 annual figure was 59.65%, down 3240.0% from the prior year.
  • Gross Margin rose to 93.08% in Q1 2026, from 24.8% in the prior quarter.
  • Over the last five years, Gross Margin for GOOGL reached as high as 93.08% in Q1 2026 and fell as low as 31.08% in Q4 2023.
  • The 5-year median for Gross Margin is 90.55% (2022), against an average of 65.63%.
  • Annual changes were most pronounced in 2023 — Gross Margin slumped 12163 bps — and 2024, when it jumped 12345 bps.
  • A 5-year view of Gross Margin shows it stood at 90.55% in 2022, then sank by 134 bps to 31.08% in 2023, then jumped by 397 bps to 92.37% in 2024, then tumbled by 127 bps to 24.8% in 2025, then surged by 475 bps to 93.08% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods registered 93.08%, 24.8%, and 92.96% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Alphabet 4,330.11 Bn 4,114.49 Bn 102.29 Bn 93.08%
2 Meta Platforms 1,553.11 Bn 1,471.93 Bn 46.09 Bn 81.85%
3 Baidu 320.91 Bn 305.99 Bn 1.88 Mn 0.04%
4 BILI Social International 84.82 Bn 84.82 Bn 405,933.00 75.52%
5 Joyy 70.39 Bn 70.39 Bn 205.64 Mn 35.34%
6 Nebius 59.20 Bn 49.90 Bn 295.20 Mn 73.98%
7 Reddit 37.81 Bn 35.04 Bn 511.94 Mn 77.17%
8 Scienjoy Holding 37.35 Bn -14.16 Bn 7.27 Mn 17.75%
9 Tencent Music Entertainment 26.62 Bn 24.37 Bn 514.00 Mn -
10 Alphabet - - 102.29 Bn 93.08%

Historic Data

Download Data
DateValue
Mar 31, 2026 93.08%
Dec 31, 2025 -24.80%
Sep 30, 2025 92.96%
Jun 30, 2025 59.51%
Mar 31, 2025 59.70%
Dec 31, 2024 92.37%
Sep 30, 2024 91.81%
Jun 30, 2024 91.99%
Mar 31, 2024 92.02%
Dec 31, 2023 -31.08%
Sep 30, 2023 56.67%
Jun 30, 2023 57.22%
Mar 31, 2023 90.64%
Dec 31, 2022 90.55%
Sep 30, 2022 54.90%
Jun 30, 2022 56.80%
Mar 31, 2022 91.44%
Dec 31, 2021 89.91%
Sep 30, 2021 91.53%
Jun 30, 2021 57.62%