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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOGL) Gross Margin (2016 - 2025)

Alphabet (GOOGL) has disclosed Gross Margin for 12 consecutive years, with 177.37% as the latest value for Q4 2025.

  • Quarterly Gross Margin rose 20784.0% to 177.37% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 116.78% through Dec 2025, up 5858.0% year-over-year, with the annual reading at 92.88% for FY2025, 3468.0% up from the prior year.
  • Gross Margin for Q4 2025 was 177.37% at Alphabet, up from 92.96% in the prior quarter.
  • The five-year high for Gross Margin was 178.6% in Q4 2023, with the low at 30.47% in Q4 2024.
  • Average Gross Margin over 5 years is 88.87%, with a median of 91.5% recorded in 2021.
  • The sharpest move saw Gross Margin plummeted -20907bps in 2024, then surged 20784bps in 2025.
  • Over 5 years, Gross Margin stood at 89.91% in 2021, then rose by 1bps to 90.55% in 2022, then soared by 97bps to 178.6% in 2023, then crashed by -117bps to 30.47% in 2024, then soared by 682bps to 177.37% in 2025.
  • According to Business Quant data, Gross Margin over the past three periods came in at 177.37%, 92.96%, and 92.64% for Q4 2025, Q3 2025, and Q2 2025 respectively.