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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

AppLovin (APP) Gross Margin (2020 - 2025)

Historic Gross Margin for AppLovin (APP) over the last 6 years, with Q3 2025 value amounting to 87.56%.

  • AppLovin's Gross Margin rose 20300.0% to 87.56% in Q3 2025 from the same period last year, while for Sep 2025 it was 78.88%, marking a year-over-year increase of 16600.0%. This contributed to the annual value of 75.22% for FY2024, which is 74900.0% up from last year.
  • Latest data reveals that AppLovin reported Gross Margin of 87.56% as of Q3 2025, which was up 20300.0% from 87.68% recorded in Q2 2025.
  • AppLovin's Gross Margin's 5-year high stood at 87.68% during Q2 2025, with a 5-year trough of 47.41% in Q4 2022.
  • Moreover, its 5-year median value for Gross Margin was 65.53% (2023), whereas its average is 68.01%.
  • As far as peak fluctuations go, AppLovin's Gross Margin crashed by -130600bps in 2022, and later skyrocketed by 238900bps in 2023.
  • Quarter analysis of 5 years shows AppLovin's Gross Margin stood at 60.47% in 2021, then decreased by -22bps to 47.41% in 2022, then surged by 50bps to 71.3% in 2023, then dropped by -5bps to 67.82% in 2024, then grew by 29bps to 87.56% in 2025.
  • Its Gross Margin was 87.56% in Q3 2025, compared to 87.68% in Q2 2025 and 81.72% in Q1 2025.