AppLovin (APP) Gross Margin (2020 - 2026)
AppLovin (APP) posted quarterly Gross Margin of 88.95% for Q1 2026, up 204.0% year-over-year from 29.26% in Q1 2025, and little changed quarter-over-quarter from 88.93% in Q4 2025.
AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Gross Margin for 7 consecutive years, with 88.95% the latest figure, recorded in Q1 2026.
- In Q1 2026, Gross Margin rose 204.0% year-over-year to 88.95%; the TTM figure through Mar 2026 stood at 88.37% (up 315.0% YoY), while the FY2025 annual figure was 87.86%, up 401.0% from the prior year.
- Gross Margin steadied at 88.95% in Q1 2026 per APP's latest filing, from 88.93% in the prior quarter.
- Across five years, Gross Margin topped out at 88.95% in Q1 2026 and bottomed at 12.11% in Q4 2023.
- Historically, Gross Margin has averaged 70.39% across 5 years, with a median of 72.2% in 2024.
- Annual changes were most pronounced in 2023 — Gross Margin plunged 3530 bps — and 2024, when it soared 7255 bps.
- AppLovin's Gross Margin stood at 47.41% in 2022, then sank by 74 bps to 12.11% in 2023, then surged by 599 bps to 84.65% in 2024, then rose by 5 bps to 88.93% in 2025, then grew by 0 bps to 88.95% in 2026.
- Business Quant data shows APP's Gross Margin at 88.95% in Q1 2026, 88.93% in Q4 2025, and 87.56% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 88.26% |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 19.78% |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 74.22% |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 67.83% |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 34.24% |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 83.24% |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | 84.06% |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | 55.21% |
| 10 | Quinstreet | 1.17 Bn | 1.06 Bn | 41.34 Mn | 11.94% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 88.26% |
| Mar 31, 2026 | 88.95% |
| Dec 31, 2025 | 88.93% |
| Sep 30, 2025 | 87.56% |
| Jun 30, 2025 | 87.68% |
| Mar 31, 2025 | 86.91% |
| Dec 31, 2024 | 84.65% |
| Sep 30, 2024 | 85.52% |
| Jun 30, 2024 | 82.88% |
| Mar 31, 2024 | 72.20% |
| Dec 31, 2023 | 12.11% |
| Sep 30, 2023 | 69.33% |
| Jun 30, 2023 | 65.53% |
| Mar 31, 2023 | 63.38% |
| Dec 31, 2022 | 47.41% |
| Sep 30, 2022 | 57.79% |
| Jun 30, 2022 | 60.85% |
| Mar 31, 2022 | 54.95% |
| Dec 31, 2021 | 66.59% |
| Sep 30, 2021 | 65.05% |