AppLovin (APP) Gross Margin (2020 - 2026)

AppLovin (APP) reported Gross Margin of 96.7% for Q1 2026, up 183.0% year-over-year from 34.17% in Q1 2025, and up 8.74% quarter-over-quarter from 88.93% in Q4 2025.

AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Gross Margin data on file, last reported at 96.7% in Q1 2026.

  • Gross Margin for Q1 2026 came in at 96.7%, up 183.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 92.73% (down 376.0% YoY), and the FY2025 annual result was 87.86%, down 429.0% from the prior year.
  • Gross Margin rose to 96.7% in Q1 2026 per APP's latest filing, from 88.93% in the prior quarter.
  • Over five years, Gross Margin peaked at 111.44% in Q4 2024 and troughed at 23.53% in Q4 2022.
  • A 5-year average of 77.25% and a median of 75.43% in 2023 frame the typical range for Gross Margin.
  • The sharpest annual moves came in 2022 and 2024: Gross Margin plunged 5481 bps in 2022, then jumped 6290 bps in 2024.
  • A 5-year view of Gross Margin shows it stood at 23.53% in 2022, then surged by 106 bps to 48.54% in 2023, then soared by 130 bps to 111.44% in 2024, then decreased by 20 bps to 88.93% in 2025, then grew by 9 bps to 96.7% in 2026.
  • Business Quant data shows APP's Gross Margin at 96.7% in Q1 2026, 88.93% in Q4 2025, and 96.54% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 AppLovin 175.91 Bn 173.15 Bn 1.78 Bn 96.70%
2 Omnicom 22.52 Bn 18.86 Bn 1.04 Bn 16.62%
3 Trade Desk 9.46 Bn 8.05 Bn 506.89 Mn 73.58%
4 Wpp 2.71 Bn -875.81 Mn - -
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn 81.08%
6 Magnite 2.27 Bn 2.09 Bn 118.28 Mn 71.96%
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn 56.94%
8 DoubleVerify Holdings 1.69 Bn 1.51 Bn 135.23 Mn 74.79%
9 Stagwell 1.60 Bn 1.51 Bn 244.61 Mn 34.74%
10 Clear Channel Outdoor Holdings 1.19 Bn 1.02 Bn 193.76 Mn 51.83%

Historic Data

Download Data
DateValue
Mar 31, 2026 96.70%
Dec 31, 2025 88.93%
Sep 30, 2025 96.54%
Jun 30, 2025 87.68%
Mar 31, 2025 94.88%
Dec 31, 2024 111.44%
Sep 30, 2024 92.46%
Jun 30, 2024 82.88%
Mar 31, 2024 72.20%
Dec 31, 2023 48.54%
Sep 30, 2023 75.43%
Jun 30, 2023 74.35%
Mar 31, 2023 71.63%
Dec 31, 2022 23.53%
Sep 30, 2022 72.40%
Jun 30, 2022 70.10%
Mar 31, 2022 53.61%
Dec 31, 2021 78.34%
Sep 30, 2021 65.05%
Jun 30, 2021 63.24%