AppLovin (APP) Gross Margin (2020 - 2026)
AppLovin's (APP) quarterly Gross Margin came in at 88.95% in Q1 2026, up 204.0% year-on-year from 29.26% in Q1 2025, and little changed on a QoQ basis from 88.93% in Q4 2025.
AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Gross Margin data on file, last reported at 88.95% in Q1 2026.
- On a quarterly basis, Gross Margin rose 204.0% year-over-year to 88.95% in Q1 2026; TTM through Mar 2026 was 88.37%, a 315.0% increase from a year earlier, with the FY2025 full-year figure at 87.86%, up 401.0% from the prior year.
- Gross Margin for Q1 2026 stood at 88.95%, roughly flat from 88.93% in the prior quarter.
- Over the last five years, Gross Margin for APP reached as high as 88.95% in Q1 2026 and fell as low as 12.11% in Q4 2023.
- Historically, Gross Margin has averaged 70.39% across 5 years, with a median of 72.2% in 2024.
- Across the five-year window, Gross Margin slumped 3530 bps in 2023 and jumped 7255 bps in 2024, its largest moves.
- Year by year, Gross Margin stood at 47.41% in 2022, then sank by 74 bps to 12.11% in 2023, then jumped by 599 bps to 84.65% in 2024, then advanced by 5 bps to 88.93% in 2025, then rose by 0 bps to 88.95% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 88.95% in Q1 2026, 88.93% in Q4 2025, and 87.56% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn | 88.95% |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - | - |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn | 16.62% |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn | 73.58% |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn | 63.25% |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn | 83.44% |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn | 34.74% |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn | 81.66% |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn | 51.83% |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn | 52.45% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 88.95% |
| Dec 31, 2025 | 88.93% |
| Sep 30, 2025 | 87.56% |
| Jun 30, 2025 | 87.68% |
| Mar 31, 2025 | 86.91% |
| Dec 31, 2024 | 84.65% |
| Sep 30, 2024 | 85.52% |
| Jun 30, 2024 | 82.88% |
| Mar 31, 2024 | 72.20% |
| Dec 31, 2023 | 12.11% |
| Sep 30, 2023 | 69.33% |
| Jun 30, 2023 | 65.53% |
| Mar 31, 2023 | 63.38% |
| Dec 31, 2022 | 47.41% |
| Sep 30, 2022 | 57.79% |
| Jun 30, 2022 | 60.85% |
| Mar 31, 2022 | 54.95% |
| Dec 31, 2021 | 66.59% |
| Sep 30, 2021 | 65.05% |
| Jun 30, 2021 | 63.24% |