KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Gross Margin (2020 - 2026)

AppLovin (APP) has 7 years of Gross Margin data on record, last reported at 96.7% in Q1 2026.

  • On a quarterly basis, Gross Margin rose 183.0% to 96.7% in Q1 2026 year-over-year; TTM through Mar 2026 was 92.73%, a 376.0% decrease, with the full-year FY2025 number at 87.86%, down 429.0% from a year prior.
  • Gross Margin reached 96.7% in Q1 2026 per APP's latest filing, up from 88.93% in the prior quarter.
  • Over the last five years, Gross Margin for APP hit a ceiling of 111.44% in Q4 2024 and a floor of 23.53% in Q4 2022.
  • A 5-year average of 77.25% and a median of 75.43% in 2023 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: tumbled -5481bps in 2022, then soared 6290bps in 2024.
  • Tracing APP's Gross Margin over 5 years: stood at 23.53% in 2022, then surged by 106bps to 48.54% in 2023, then soared by 130bps to 111.44% in 2024, then decreased by -20bps to 88.93% in 2025, then grew by 9bps to 96.7% in 2026.
  • Business Quant data shows Gross Margin for APP at 96.7% in Q1 2026, 88.93% in Q4 2025, and 96.54% in Q3 2025.