AppLovin (APP) Gross Margin (2020 - 2026)

AppLovin's (APP) quarterly Gross Margin came in at 88.95% in Q1 2026, up 204.0% year-on-year from 29.26% in Q1 2025, and little changed on a QoQ basis from 88.93% in Q4 2025.

AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Gross Margin data on file, last reported at 88.95% in Q1 2026.

  • On a quarterly basis, Gross Margin rose 204.0% year-over-year to 88.95% in Q1 2026; TTM through Mar 2026 was 88.37%, a 315.0% increase from a year earlier, with the FY2025 full-year figure at 87.86%, up 401.0% from the prior year.
  • Gross Margin for Q1 2026 stood at 88.95%, roughly flat from 88.93% in the prior quarter.
  • Over the last five years, Gross Margin for APP reached as high as 88.95% in Q1 2026 and fell as low as 12.11% in Q4 2023.
  • Historically, Gross Margin has averaged 70.39% across 5 years, with a median of 72.2% in 2024.
  • Across the five-year window, Gross Margin slumped 3530 bps in 2023 and jumped 7255 bps in 2024, its largest moves.
  • Year by year, Gross Margin stood at 47.41% in 2022, then sank by 74 bps to 12.11% in 2023, then jumped by 599 bps to 84.65% in 2024, then advanced by 5 bps to 88.93% in 2025, then rose by 0 bps to 88.95% in 2026.
  • Per Business Quant data, the three most recent Gross Margin figures were 88.95% in Q1 2026, 88.93% in Q4 2025, and 87.56% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn 88.95%
2 Wpp 26.03 Bn 22.66 Bn - -
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn 16.62%
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn 73.58%
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn 63.25%
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn 83.44%
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn 34.74%
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn 81.66%
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn 51.83%
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn 52.45%

Historic Data

Download Data
DateValue
Mar 31, 2026 88.95%
Dec 31, 2025 88.93%
Sep 30, 2025 87.56%
Jun 30, 2025 87.68%
Mar 31, 2025 86.91%
Dec 31, 2024 84.65%
Sep 30, 2024 85.52%
Jun 30, 2024 82.88%
Mar 31, 2024 72.20%
Dec 31, 2023 12.11%
Sep 30, 2023 69.33%
Jun 30, 2023 65.53%
Mar 31, 2023 63.38%
Dec 31, 2022 47.41%
Sep 30, 2022 57.79%
Jun 30, 2022 60.85%
Mar 31, 2022 54.95%
Dec 31, 2021 66.59%
Sep 30, 2021 65.05%
Jun 30, 2021 63.24%