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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

AppLovin (APP) Gross Margin (2020 - 2025)

AppLovin (APP) has disclosed Gross Margin for 6 consecutive years, with 113.04% as the latest value for Q3 2025.

  • On a quarterly basis, Gross Margin rose 4532.0% to 113.04% in Q3 2025 year-over-year; TTM through Sep 2025 was 79.85%, a 2212.0% decrease, with the full-year FY2024 number at 73.66%, down 1396.0% from a year prior.
  • Gross Margin was 113.04% for Q3 2025 at AppLovin, up from 87.68% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 685.66% in Q4 2024 to a low of 14.24% in Q4 2023.
  • A 5-year average of 99.76% and a median of 69.33% in 2023 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: crashed -6165bps in 2023, then soared 69990bps in 2024.
  • AppLovin's Gross Margin stood at 60.47% in 2021, then dropped by -22bps to 47.41% in 2022, then tumbled by -130bps to 14.24% in 2023, then soared by 4915bps to 685.66% in 2024, then plummeted by -84bps to 113.04% in 2025.
  • Per Business Quant, the three most recent readings for APP's Gross Margin are 113.04% (Q3 2025), 87.68% (Q2 2025), and 87.67% (Q1 2025).