AppLovin (APP) Gross Margin (2020 - 2026)
AppLovin (APP) reported Gross Margin of 96.7% for Q1 2026, up 183.0% year-over-year from 34.17% in Q1 2025, and up 8.74% quarter-over-quarter from 88.93% in Q4 2025.
AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Gross Margin data on file, last reported at 96.7% in Q1 2026.
- Gross Margin for Q1 2026 came in at 96.7%, up 183.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 92.73% (down 376.0% YoY), and the FY2025 annual result was 87.86%, down 429.0% from the prior year.
- Gross Margin rose to 96.7% in Q1 2026 per APP's latest filing, from 88.93% in the prior quarter.
- Over five years, Gross Margin peaked at 111.44% in Q4 2024 and troughed at 23.53% in Q4 2022.
- A 5-year average of 77.25% and a median of 75.43% in 2023 frame the typical range for Gross Margin.
- The sharpest annual moves came in 2022 and 2024: Gross Margin plunged 5481 bps in 2022, then jumped 6290 bps in 2024.
- A 5-year view of Gross Margin shows it stood at 23.53% in 2022, then surged by 106 bps to 48.54% in 2023, then soared by 130 bps to 111.44% in 2024, then decreased by 20 bps to 88.93% in 2025, then grew by 9 bps to 96.7% in 2026.
- Business Quant data shows APP's Gross Margin at 96.7% in Q1 2026, 88.93% in Q4 2025, and 96.54% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 175.91 Bn | 173.15 Bn | 1.78 Bn | 96.70% |
| 2 | Omnicom | 22.52 Bn | 18.86 Bn | 1.04 Bn | 16.62% |
| 3 | Trade Desk | 9.46 Bn | 8.05 Bn | 506.89 Mn | 73.58% |
| 4 | Wpp | 2.71 Bn | -875.81 Mn | - | - |
| 5 | Nexxen International | 2.36 Bn | 2.23 Bn | 70.41 Mn | 81.08% |
| 6 | Magnite | 2.27 Bn | 2.09 Bn | 118.28 Mn | 71.96% |
| 7 | Ziff Davis | 1.74 Bn | 1.22 Bn | 152.41 Mn | 56.94% |
| 8 | DoubleVerify Holdings | 1.69 Bn | 1.51 Bn | 135.23 Mn | 74.79% |
| 9 | Stagwell | 1.60 Bn | 1.51 Bn | 244.61 Mn | 34.74% |
| 10 | Clear Channel Outdoor Holdings | 1.19 Bn | 1.02 Bn | 193.76 Mn | 51.83% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 96.70% |
| Dec 31, 2025 | 88.93% |
| Sep 30, 2025 | 96.54% |
| Jun 30, 2025 | 87.68% |
| Mar 31, 2025 | 94.88% |
| Dec 31, 2024 | 111.44% |
| Sep 30, 2024 | 92.46% |
| Jun 30, 2024 | 82.88% |
| Mar 31, 2024 | 72.20% |
| Dec 31, 2023 | 48.54% |
| Sep 30, 2023 | 75.43% |
| Jun 30, 2023 | 74.35% |
| Mar 31, 2023 | 71.63% |
| Dec 31, 2022 | 23.53% |
| Sep 30, 2022 | 72.40% |
| Jun 30, 2022 | 70.10% |
| Mar 31, 2022 | 53.61% |
| Dec 31, 2021 | 78.34% |
| Sep 30, 2021 | 65.05% |
| Jun 30, 2021 | 63.24% |