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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

AppLovin (APP) Gross Margin (2020 - 2025)

AppLovin (APP) has disclosed Gross Margin for 6 consecutive years, with 116.77% as the latest value for Q4 2025.

  • Quarterly Gross Margin rose 2297.0% to 116.77% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 97.82% through Dec 2025, up 1443.0% year-over-year, with the annual reading at 96.28% for FY2025, 413.0% up from the prior year.
  • Gross Margin for Q4 2025 was 116.77% at AppLovin, up from 87.56% in the prior quarter.
  • The five-year high for Gross Margin was 116.77% in Q4 2025, with the low at 23.53% in Q4 2022.
  • Average Gross Margin over 5 years is 71.46%, with a median of 70.77% recorded in 2024.
  • The sharpest move saw Gross Margin crashed -3694bps in 2022, then surged 4525bps in 2024.
  • Over 5 years, Gross Margin stood at 60.47% in 2021, then tumbled by -61bps to 23.53% in 2022, then skyrocketed by 106bps to 48.54% in 2023, then soared by 93bps to 93.8% in 2024, then grew by 24bps to 116.77% in 2025.
  • According to Business Quant data, Gross Margin over the past three periods came in at 116.77%, 87.56%, and 96.27% for Q4 2025, Q3 2025, and Q2 2025 respectively.