AppLovin (APP) Gross Margin (2020 - 2026)
AppLovin's (APP) quarterly Gross Margin came in at 88.26% in Q2 2026, up 58.0% year-over-year from 55.86% in Q2 2025, and down 0.77% quarter-over-quarter from 88.95% in Q1 2026.
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AppLovin (APP) Gross Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Gross Margin for 7 consecutive years, with 88.26% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin rose 58.0% year-over-year to 88.26% in Q2 2026; TTM through Jun 2026 was 88.46%, a 213.0% increase from a year earlier, with the FY2025 full-year figure at 87.86%, up 401.0% from the prior year.
- Gross Margin was 88.26% for Q2 2026 at AppLovin, down from 88.95% in the prior quarter.
- Over five years, Gross Margin peaked at 88.95% in Q1 2026 and troughed at 12.11% in Q4 2023.
- A 5-year average of 71.38% and a median of 77.54% in 2024 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin sank 3530 bps in 2023 and surged 7255 bps in 2024, its largest moves.
- Over 5 years, Gross Margin stood at 47.41% in 2022, then sank by 74 bps to 12.11% in 2023, then soared by 599 bps to 84.65% in 2024, then grew by 5 bps to 88.93% in 2025, then decreased by 1 bps to 88.26% in 2026.
- The last three Gross Margin figures came in at 88.26% (Q2 2026), 88.95% (Q1 2026), and 88.93% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,988.57 Bn | 3,559.53 Bn | 73.85 Bn | 61.65% |
| 2 | AppLovin | 102.43 Bn | 99.38 Bn | 1.70 Bn | 88.26% |
| 3 | Trade Desk | 6.51 Bn | 5.03 Bn | 530.72 Mn | 74.22% |
| 4 | Magnite | 3.38 Bn | 3.05 Bn | 130.79 Mn | 67.83% |
| 5 | DoubleVerify Holdings | 2.06 Bn | 1.85 Bn | 161.31 Mn | 83.24% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Taboola.com | 1.03 Bn | 897.53 Mn | 139.48 Mn | 29.25% |
| 8 | Quinstreet | 1.02 Bn | 890.87 Mn | 49.81 Mn | 13.32% |
| 9 | Ibotta | 916.56 Mn | 768.39 Mn | 69.72 Mn | 78.42% |
| 10 | Mntn | 867.15 Mn | 629.87 Mn | 66.30 Mn | 80.32% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 88.26% |
| Mar 31, 2026 | 88.95% |
| Dec 31, 2025 | 88.93% |
| Sep 30, 2025 | 87.56% |
| Jun 30, 2025 | 87.68% |
| Mar 31, 2025 | 86.91% |
| Dec 31, 2024 | 84.65% |
| Sep 30, 2024 | 85.52% |
| Jun 30, 2024 | 82.88% |
| Mar 31, 2024 | 72.20% |
| Dec 31, 2023 | 12.11% |
| Sep 30, 2023 | 69.33% |
| Jun 30, 2023 | 65.53% |
| Mar 31, 2023 | 63.38% |
| Dec 31, 2022 | 47.41% |
| Sep 30, 2022 | 57.79% |
| Jun 30, 2022 | 60.85% |
| Mar 31, 2022 | 54.95% |
| Dec 31, 2021 | 66.59% |
| Sep 30, 2021 | 65.05% |