Growth Metrics

Baozun (BZUN) Gross Margin (2016 - 2025)

Historic Gross Margin for Baozun (BZUN) over the last 12 years, with Q3 2025 value amounting to 74.97%.

  • Baozun's Gross Margin rose 23500.0% to 74.97% in Q3 2025 from the same period last year, while for Sep 2025 it was 93.62%, marking a year-over-year increase of 201000.0%. This contributed to the annual value of 63.54% for FY2024, which is 43600.0% down from last year.
  • Per Baozun's latest filing, its Gross Margin stood at 74.97% for Q3 2025, which was up 23500.0% from 72.13% recorded in Q2 2025.
  • In the past 5 years, Baozun's Gross Margin ranged from a high of 76.18% in Q3 2022 and a low of 59.3% during Q1 2021
  • Moreover, its 5-year median value for Gross Margin was 72.62% (2024), whereas its average is 71.19%.
  • Its Gross Margin has fluctuated over the past 5 years, first surged by 106800bps in 2022, then crashed by -31100bps in 2023.
  • Over the past 5 years, Baozun's Gross Margin (Quarter) stood at 67.11% in 2021, then grew by 14bps to 76.18% in 2022, then dropped by -4bps to 73.46% in 2023, then grew by 1bps to 74.16% in 2024, then increased by 1bps to 74.97% in 2025.
  • Its last three reported values are 74.97% in Q3 2025, 72.13% for Q2 2025, and 74.16% during Q4 2024.