Baozun (BZUN) Gross Margin (2014 - 2026)
Baozun (BZUN) posted Gross Margin of 74.84% for Q2 2026, up 6.12% on a QoQ basis from 70.53% in Q1 2026, and up 341.0% year-over-year from 16.97% in Q2 2025.
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Analysis
Baozun (BZUN) Gross Margin (2014 - 2026) Analysis & Trends
Baozun has reported Gross Margin for 13 years, with the latest figure at 74.84% in Q2 2026.
- On a quarterly basis, Gross Margin rose 341.0% year-over-year to 74.84% in Q2 2026; TTM through Jun 2026 was 73.99%, a 103.0% increase from a year earlier, with the FY2025 full-year figure at 72.64%, down 111.0% from the prior year.
- Gross Margin was 74.84% for Q2 2026 at Baozun, up from 70.53% in the prior quarter.
- The five-year high for Gross Margin was 76.18% in Q3 2022, with the low at 69.98% in Q1 2022.
- Average Gross Margin over 5 years is 73.37%, with a median of 73.51% recorded in 2023.
- The sharpest annual moves came in 2022 and 2026: Gross Margin soared 1068 bps in 2022, then tumbled 297 bps in 2026.
- Over 5 years, Gross Margin stood at 74.8% in 2022, then decreased by 2 bps to 73.46% in 2023, then advanced by 1 bps to 74.16% in 2024, then climbed by 1 bps to 75.21% in 2025, then declined by 0 bps to 74.84% in 2026.
- The last three Gross Margin figures came in at 74.84% (Q2 2026), 70.53% (Q1 2026), and 75.21% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Shopify | 166.44 Bn | 161.49 Bn | 1.71 Bn | 47.67% |
| 2 | Global-E Online | 6.43 Bn | 6.07 Bn | 131.87 Mn | 44.10% |
| 3 | Vtex | 629.70 Mn | 443.81 Mn | 51.71 Mn | 80.31% |
| 4 | Rezolve Ai | 369.68 Mn | 258.57 Mn | - | - |
| 5 | Commerce.com | 275.92 Mn | 119.60 Mn | 63.53 Mn | 75.17% |
| 6 | Baozun | 152.97 Mn | -66.33 Mn | 302.56 Mn | 74.84% |
| 7 | BeLive Holdings | 24.01 Mn | 17.39 Mn | - | - |
| 8 | Paid | 18.65 Mn | 17.57 Mn | 1.22 Mn | 20.88% |
| 9 | Caro Holdings | 11.71 Mn | 11.71 Mn | - | - |
| 10 | Amaze Holdings | 1.11 Mn | 1.11 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 74.84% |
| Mar 31, 2026 | 70.53% |
| Dec 31, 2025 | 75.21% |
| Sep 30, 2025 | 74.97% |
| Jun 30, 2025 | 71.43% |
| Mar 31, 2025 | 73.49% |
| Dec 31, 2024 | 74.16% |
| Sep 30, 2024 | 72.62% |
| Jun 30, 2024 | 73.11% |
| Mar 31, 2024 | 76.13% |
| Dec 31, 2023 | 73.46% |
| Sep 30, 2023 | 73.70% |
| Jun 30, 2023 | 70.90% |
| Mar 31, 2023 | 73.53% |
| Dec 31, 2022 | 74.80% |
| Sep 30, 2022 | 76.18% |
| Jun 30, 2022 | 71.62% |
| Mar 31, 2022 | 69.98% |
| Dec 31, 2021 | 67.11% |
| Sep 30, 2021 | 68.34% |
API Access
Baozun Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();