Baozun (BZUN) Gross Margin (2014 - 2026)

Baozun's Gross Margin history runs 13 years deep, the most recent figure standing at 70.53% for Q1 2026.

• In Q1 2026, Gross Margin fell 297.0% year-over-year to 70.53%; the TTM figure through Mar 2026 stood at 73.13% (down 21.0% YoY), while the FY2025 annual figure was 72.11%, down 164.0% from the prior year.
• Gross Margin for Q1 2026 stood at 70.53%, down from 75.21% in the prior quarter.
• The five-year high for Gross Margin was 76.18% in Q3 2022, with the low at 69.98% in Q1 2022.
• The 5-year median for Gross Margin is 73.46% (2023), against an average of 73.25%.
• The sharpest annual moves came in 2022 and 2026: Gross Margin jumped 1068 bps in 2022, then tumbled 297 bps in 2026.
• Baozun's Gross Margin stood at 74.8% in 2022, then fell by 2 bps to 73.46% in 2023, then rose by 1 bps to 74.16% in 2024, then gained by 1 bps to 75.21% in 2025, then decreased by 6 bps to 70.53% in 2026.
• Business Quant data shows BZUN's Gross Margin at 70.53% in Q1 2026, 75.21% in Q4 2025, and 74.97% in Q3 2025.