Baozun Inc. (BZUN) Gross Margin (2014 - 2026)

Baozun (BZUN) has reported Gross Margin for 13 consecutive years, with 70.53% the latest figure, recorded in Q1 2026.

• In Q1 2026, Gross Margin fell 297.0% year-over-year to 70.53%; the TTM figure through Mar 2026 stood at 73.13% (down 21.0% YoY), while the FY2025 annual figure was 59.67%, down 1408.0% from the prior year.
• Gross Margin came in at 70.53% for Q1 2026 at Baozun, down from 75.21% in the prior quarter.
• The five-year high for Gross Margin was 76.18% in Q3 2022, with the low at 69.98% in Q1 2022.
• Average Gross Margin over 5 years is 73.27%, with a median of 73.49% recorded in 2025.
• Across the five-year window, Gross Margin surged 1068 bps in 2022 and sank 297 bps in 2026, its largest moves.
• Year by year, Gross Margin stood at 74.8% in 2022, then dropped by 2 bps to 73.46% in 2023, then grew by 1 bps to 74.16% in 2024, then increased by 1 bps to 75.21% in 2025, then fell by 6 bps to 70.53% in 2026.
• According to Business Quant data, Gross Margin over the past three periods registered 70.53%, 75.21%, and 74.97% for Q1 2026, Q4 2025, and Q3 2025 respectively.