Baozun BZUN Insider Ownership

NASDAQ BZUN

$3.70 -0.13 (-3.52%)

At close: Oct 20, 2026 · 4:00 PM EDT

Insider Holdings by Owner

1.99Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

—

share count not reported for this filer set

Shares Held by Insiders

1.98Mn

filed for Sep 2026

▲+4.62% QoQ

Shares Outstanding

57.83Mn

57,826,918 shares

Direct Holdings

315.71K

Indirect: 1.67Mn

Net Shares Traded (QoQ)

+87.57K

net buying in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 11, 2026

Over the trailing 12 months, BZUN insiders bought $1.53 million worth of shares (572.39K shares) in open-market trades, with no open-market sales.

Behind Baozun's open-market purchases in the past 12 months were 2 insiders, and no insider sold.
Among BZUN's insiders, Wenbin Qiu (Chief Executive Officer) was the top open-market buyer in the past 12 months, with $915,289 of stock purchased (338.65K shares) and the latest purchase on September 21, 2026.
Beyond open-market trades, insiders at Baozun acquired 22.87K shares through option exercises and conversions in the last 12 months.
Per Business Quant data, Baozun insiders hold 1.98Mn shares in total based on their latest Form 4 filings, up 4.62% from 1.89Mn shares at the end of Q2 2026.
Of the 1.98Mn shares held by Baozun insiders, 315.71K shares (15.92%) are held directly and 1.67Mn shares (84.08%) indirectly, through trusts, partnerships, family members and other entities.
Per Business Quant, 4 insiders of BZUN hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Baozun's top three insider holders by shares held are Wenbin Qiu (Chief Executive Officer, 1.67Mn shares), Junhua Wu (Chief Strategy Officer, 281.17K shares) and Changqing Ye (Director, 17.27K shares).
Wenbin Qiu alone accounts for 84.08% of the shares held by Baozun insiders.
Institutional investors owned 23.64% of BZUN shares as of Q2 2026, per their 13F filings.
In the last 12 months, 38 Form 4 filings with transactions in BZUN stock came from 8 insiders.
The insider holdings and trades above for Baozun reflect Form 4 filings through September 22, 2026.

Form 4 Holdings

Insiders Holding BZUN

Insiders 4

Shares held 1.99Mn

Of outstanding 3.45%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Wenbin Qiu	Chief Executive Officer	0	1,678,572	1,678,572	84.2%	14 Oct, 2026
2	Junhua Wu	Chief Strategy Officer	281,170	0	281,170	14.1%	17 Sep, 2026
3	Changqing Ye	Director	17,269	0	17,269	0.9%	02 Jul, 2026
4	Bin Helen Yu	Director	17,269	0	17,269	0.9%	01 Sep, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

60 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
12 Oct, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	6,000	$3.34	$20.04K	1,672,772	Indirect
13 Oct, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	5,800	$3.47	$20.13K	1,678,572	Indirect
18 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	7,000	$2.88	$20.16K	1,659,872	Indirect
21 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	6,900	$2.85	$19.67K	1,666,772	Indirect
16 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	7,300	$2.74	$20.00K	1,645,772	Indirect
17 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	7,100	$2.84	$20.16K	1,652,872	Indirect
15 Sep, 2026	Junhua Wu	Chief Strategy Officer	Acquired P	13,900	$2.73	$37.95K	281,170	Direct
14 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	7,300	$2.74	$20.00K	1,631,172	Indirect
15 Sep, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	7,300	$2.72	$19.86K	1,638,472	Indirect
02 Sep, 2026	Junhua Wu	Chief Strategy Officer	Acquired P	13,500	$2.85	$38.48K	267,270	Direct
28 Aug, 2026	Wenbin Qiu	Chief Executive Officer	Acquired A	174,000	$0.00	$0	579,000	Direct
28 Aug, 2026	Bin Helen Yu	Director	Acquired M	5,603	$0.00	$0	17,269	Direct
28 Aug, 2026	Bin Helen Yu	Director	Acquired A	18,000	$0.00	$0	58,809	Direct
28 Aug, 2026	Bin Helen Yu	Director	Disposed M	16,809	$0.00	$0	42,000	Direct
30 Jun, 2026	Changqing Ye	Director	Acquired M	17,269	$0.00	$0	17,269	Direct
30 Jun, 2026	Changqing Ye	Director	Disposed M	51,809	$0.00	$0	42,000	Direct
24 Jun, 2026	Junhua Wu	Chief Strategy Officer	Acquired P	29,000	$2.85	$82.65K	253,770	Direct
22 Jun, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	10,000	$2.81	$28.10K	1,623,872	Indirect
17 Jun, 2026	Wenbin Qiu	Chief Executive Officer	Acquired P	10,000	$2.83	$28.30K	1,603,872	Indirect
17 Jun, 2026	Junhua Wu	Chief Strategy Officer	Acquired P	18,500	$2.84	$52.54K	224,770	Direct

Showing 1 to 20 of 60 transactions