Sohu.com (SOHU) Gross Margin (2017 - 2026)
Sohu.com (SOHU) reported Gross Margin of 98.73% for Q2 2026, up 21.13 percentage points from 77.59% a year earlier but down 0.34 percentage points from the prior quarter.
Sohu.com (SOHU) Gross Margin (2017 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Sohu.com's Gross Margin came in at 87.80%, up 12.97 percentage points year-over-year; for FY2025, it came in at 77.50%, up 5.21 percentage points from FY2024.
- Gross Margin has a five-year change of +6.49 percentage points (FY2020 to FY2025).
- By year, Gross Margin came in at 72.29% in FY2024 (-3.45 pp), 75.73% in FY2023 (+1.84 pp), 73.90% in FY2022 (-1.61 pp) and 75.51% in FY2021 (+4.50 pp).
- Five-year quarterly Gross Margin spans a low of 67.23% in Q2 2024 and a high of 99.06% in Q1 2026.
- Year over year, Gross Margin has now increased in each of the last five quarters, with an average year-over-year change of +7.20 percentage points over the last eight quarters.
- The high point for year-over-year Gross Margin in five years was Q1 2026 (a gain of 23.50 percentage points); the low point was Q2 2024 (a drop of 8.42 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 99.06% (Q1 2026), 75.27% (Q4 2025) and 80.65% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,180.92 Bn | 3,938.44 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,847.76 Bn | 1,550.28 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 289.73 Bn | 249.92 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 249.81 Bn | 67.68 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 192.08 Bn | 169.26 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 139.76 Bn | 111.74 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 122.41 Bn | 55.46 Bn | - | - |
| 8 | PDD Holdings | 110.94 Bn | -140.99 Bn | 9.45 Bn | 57.06% |
| 9 | Spotify Technology | 100.32 Bn | 57.56 Bn | 1.86 Bn | 33.41% |
| 10 | Sohu.com | 336.81 Mn | -3.01 Bn | 133.81 Mn | 98.73% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 98.73% |
| Mar 31, 2026 | 99.06% |
| Dec 31, 2025 | 75.27% |
| Sep 30, 2025 | 80.65% |
| Jun 30, 2025 | 77.59% |
| Mar 31, 2025 | 75.56% |
| Dec 31, 2024 | 72.50% |
| Sep 30, 2024 | 73.94% |
| Jun 30, 2024 | 67.23% |
| Mar 31, 2024 | 76.53% |
| Dec 31, 2023 | 76.07% |
| Sep 30, 2023 | 76.30% |
| Jun 30, 2023 | 75.66% |
| Mar 31, 2023 | 75.00% |
| Dec 31, 2022 | 77.68% |
| Sep 30, 2022 | 71.03% |
| Jun 30, 2022 | 72.79% |
| Mar 31, 2022 | 74.61% |
| Dec 31, 2021 | 73.19% |
| Sep 30, 2021 | 73.74% |
Sohu.com Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=SOHU&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "SOHU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=SOHU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();