Capital One Financial (COF) Marketing and Advertising (2009 - 2026)
Capital One Financial (COF) posted Marketing and Advertising of $1.59 billion for Q3 2026, up 13.6% from $1.4 billion a year earlier but down 6.2% from the prior quarter.
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Analysis
Capital One Financial (COF) Marketing and Advertising (2009 - 2026) Analysis & Trends
For the trailing twelve months through Sep 30, 2026, Marketing and Advertising at Capital One Financial was $6.69 billion, up 25.1% year-over-year; for FY2025, it came in at $5.9 billion, up 28.3% from FY2024.
- Annual Marketing and Advertising shows a five-year compound annual growth rate of 29.7% (FY2020 to FY2025).
- In prior years, Capital One Financial's Marketing and Advertising was $4.6 billion in FY2024 (+14.7%), $4.01 billion in FY2023 (-0.2%), $4.02 billion in FY2022 (+39.9%) and $2.87 billion in FY2021 (+78.3%).
- Quarterly Marketing and Advertising has run from a low of $886 million in Q2 2023 to a high of $1.9 billion in Q4 2025 over five years.
- On a year-over-year basis, Marketing and Advertising has increased in each of the last 12 quarters, with growth averaging 22.4% over the last eight quarters.
- The strongest year-over-year quarter for Marketing and Advertising in the past five years was Q1 2022, with growth of 83.2%; the weakest was Q2 2023, with a decline of 11.7%.
- According to Business Quant data, Marketing and Advertising for the three prior quarters was $1.7 billion (Q2 2026), $1.5 billion (Q1 2026) and $1.9 billion (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 896.53 Bn | 896.53 Bn | - | 1.92 Bn |
| 2 | Bank Of America | 354.20 Bn | -2,021.91 Bn | - | 669.00 Mn |
| 3 | Hsbc Holdings | 303.54 Bn | -1,800.05 Bn | - | - |
| 4 | Royal Bank Of Canada | 283.29 Bn | -546.75 Bn | - | - |
| 5 | Morgan Stanley | 281.19 Bn | -262.84 Bn | - | 347.00 Mn |
| 6 | Goldman Sachs | 256.26 Bn | -3,487.19 Bn | - | - |
| 7 | Wells Fargo & Company | 253.33 Bn | 253.33 Bn | - | 337.00 Mn |
| 8 | Mitsubishi Ufj Financial | 238.77 Bn | -102.62 Bn | 10.89 Bn | - |
| 9 | American Express | 216.03 Bn | 15.51 Bn | - | 1.77 Bn |
| 10 | Capital One Financial | 123.02 Bn | 123.02 Bn | - | 1.60 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 1.60 Bn |
| Jun 30, 2026 | 1.70 Bn |
| Mar 31, 2026 | 1.50 Bn |
| Dec 31, 2025 | 1.90 Bn |
| Sep 30, 2025 | 1.40 Bn |
| Jun 30, 2025 | 1.35 Bn |
| Mar 31, 2025 | 1.20 Bn |
| Dec 31, 2024 | 1.40 Bn |
| Sep 30, 2024 | 1.11 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.01 Bn |
| Dec 31, 2023 | 1.25 Bn |
| Sep 30, 2023 | 972.00 Mn |
| Jun 30, 2023 | 886.00 Mn |
| Mar 31, 2023 | 897.00 Mn |
| Dec 31, 2022 | 1.12 Bn |
| Sep 30, 2022 | 978.00 Mn |
| Jun 30, 2022 | 1.00 Bn |
| Mar 31, 2022 | 918.00 Mn |
| Dec 31, 2021 | 999.00 Mn |
API Access
Capital One Financial Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=COF&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "COF", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=COF&period=max&api_key=YOUR_API_KEY");
const data = await res.json();