American Express (AXP) Marketing and Advertising (2009 - 2026)
American Express (AXP) recorded Marketing and Advertising of $1.77 billion in Q3 2026, up 10.7% from $1.6 billion a year earlier and up 7.3% from the prior quarter.
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Analysis
American Express (AXP) Marketing and Advertising (2009 - 2026) Analysis & Trends
On a TTM basis, American Express' Marketing and Advertising came in at $6.51 billion as of Sep 30, 2026, up 4.1% year-over-year; for FY2025, it was $6.25 billion, up 3.5% from FY2024.
- Annual Marketing and Advertising has a five-year compound annual growth rate of 11.1% (FY2020 to FY2025).
- Across earlier years, Marketing and Advertising came in at $6.04 billion in FY2024 (+15.9%), $5.21 billion in FY2023 (-4.5%), $5.46 billion in FY2022 (+3.2%) and $5.29 billion in FY2021 (+43.2%).
- The Q3 2026 figure is the highest quarterly Marketing and Advertising since Q3 2020.
- On a year-over-year basis, Marketing and Advertising rose in six of the last eight quarters, with growth averaging 7.8%.
- Peak year-over-year performance for Marketing and Advertising in the last five years was growth of 31.4% in Q4 2024, against a decline of 19.6% in Q4 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at $1.65 billion (Q2 2026), $1.48 billion (Q1 2026) and $1.61 billion (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | American Express | 215.12 Bn | 14.60 Bn | - | 1.77 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 1.77 Bn |
| Jun 30, 2026 | 1.65 Bn |
| Mar 31, 2026 | 1.48 Bn |
| Dec 31, 2025 | 1.61 Bn |
| Sep 30, 2025 | 1.60 Bn |
| Jun 30, 2025 | 1.56 Bn |
| Mar 31, 2025 | 1.49 Bn |
| Dec 31, 2024 | 1.61 Bn |
| Sep 30, 2024 | 1.47 Bn |
| Jun 30, 2024 | 1.48 Bn |
| Mar 31, 2024 | 1.48 Bn |
| Dec 31, 2023 | 1.23 Bn |
| Sep 30, 2023 | 1.24 Bn |
| Jun 30, 2023 | 1.41 Bn |
| Mar 31, 2023 | 1.34 Bn |
| Dec 31, 2022 | 1.27 Bn |
| Sep 30, 2022 | 1.46 Bn |
| Jun 30, 2022 | 1.50 Bn |
| Mar 31, 2022 | 1.22 Bn |
| Dec 31, 2021 | 1.59 Bn |
API Access
American Express Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AXP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "AXP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AXP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();