Wells Fargo & Company (WFC) Marketing and Advertising (2010 - 2026)
Wells Fargo & Company (WFC) posted Marketing and Advertising of $337 million for Q3 2026, up 14.2% from $295 million a year earlier but down 6.6% from the prior quarter.
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Analysis
Wells Fargo & Company (WFC) Marketing and Advertising (2010 - 2026) Analysis & Trends
For the trailing twelve months through Sep 30, 2026, Marketing and Advertising at Wells Fargo & Company was $1.42 billion, up 44.1% year-over-year; for FY2025, it was $1.09 billion, up 25.9% from FY2024.
- Annual Marketing and Advertising has increased for three consecutive years, with a five-year compound annual growth rate of 12.8% (FY2020 to FY2025).
- In prior years, Wells Fargo & Company's Marketing and Advertising was $869 million in FY2024 (+7.0%), $812 million in FY2023 (+60.8%), $505 million in FY2022 (-15.8%) and $600 million in FY2021 (unchanged).
- Quarterly Marketing and Advertising has run from a low of $99 million in Q1 2022 to a high of $369 million in Q1 2026 over five years.
- On a year-over-year basis, Marketing and Advertising has increased in each of the last six quarters, with growth averaging 30.9% over the last eight quarters.
- The strongest year-over-year quarter for Marketing and Advertising in the past five years was Q1 2026, with growth of 103.9%; the weakest was Q2 2022, with a decline of 22.7%.
- According to Business Quant data, Marketing and Advertising for the three prior quarters was $361 million (Q2 2026), $369 million (Q1 2026) and $352 million (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | American Express | 215.12 Bn | 14.60 Bn | - | 1.77 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 337.00 Mn |
| Jun 30, 2026 | 361.00 Mn |
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 352.00 Mn |
| Sep 30, 2025 | 295.00 Mn |
| Jun 30, 2025 | 266.00 Mn |
| Mar 31, 2025 | 181.00 Mn |
| Dec 31, 2024 | 243.00 Mn |
| Sep 30, 2024 | 205.00 Mn |
| Jun 30, 2024 | 224.00 Mn |
| Mar 31, 2024 | 197.00 Mn |
| Dec 31, 2023 | 259.00 Mn |
| Sep 30, 2023 | 215.00 Mn |
| Jun 30, 2023 | 184.00 Mn |
| Mar 31, 2023 | 154.00 Mn |
| Dec 31, 2022 | 178.00 Mn |
| Sep 30, 2022 | 126.00 Mn |
| Jun 30, 2022 | 102.00 Mn |
| Mar 31, 2022 | 99.00 Mn |
| Dec 31, 2021 | 225.00 Mn |
API Access
Wells Fargo & Company Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=WFC&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "WFC", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=WFC&period=max&api_key=YOUR_API_KEY");
const data = await res.json();