Morgan Stanley (MS) Marketing and Advertising (2009 - 2026)
Morgan Stanley's Marketing and Advertising came in at $347 million for Q3 2026, up 23.9% from $280 million a year earlier but down 13.5% from the prior quarter.
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Analysis
Morgan Stanley (MS) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Morgan Stanley reported Marketing and Advertising of $1.42 billion, up 29.4% year-over-year; for FY2025, it was $1.17 billion, up 21.6% from FY2024.
- Marketing and Advertising carries a five-year compound annual growth rate of 22.0% (FY2020 to FY2025).
- Going back by year, Marketing and Advertising was $965 million in FY2024 (+7.5%), $898 million in FY2023 (-0.8%), $905 million in FY2022 (+40.7%) and $643 million in FY2021 (+48.2%).
- The five-year range for quarterly Marketing and Advertising is $175 million (Q1 2022) to $401 million (Q2 2026).
- Year-over-year, Marketing and Advertising has increased for ten consecutive quarters, with growth averaging 24.7% over the last eight quarters.
- The fastest year-over-year change in Marketing and Advertising over five years came in Q2 2022 (growth of 50.7%), and the weakest in Q4 2023 (a decline of 24.1%).
- Business Quant data shows MS's Marketing and Advertising at $401 million (Q2 2026), $310 million (Q1 2026) and $358 million (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | American Express | 215.12 Bn | 14.60 Bn | - | 1.77 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 347.00 Mn |
| Jun 30, 2026 | 401.00 Mn |
| Mar 31, 2026 | 310.00 Mn |
| Dec 31, 2025 | 358.00 Mn |
| Sep 30, 2025 | 280.00 Mn |
| Jun 30, 2025 | 297.00 Mn |
| Mar 31, 2025 | 238.00 Mn |
| Dec 31, 2024 | 279.00 Mn |
| Sep 30, 2024 | 224.00 Mn |
| Jun 30, 2024 | 245.00 Mn |
| Mar 31, 2024 | 217.00 Mn |
| Dec 31, 2023 | 224.00 Mn |
| Sep 30, 2023 | 191.00 Mn |
| Jun 30, 2023 | 236.00 Mn |
| Mar 31, 2023 | 247.00 Mn |
| Dec 31, 2022 | 295.00 Mn |
| Sep 30, 2022 | 215.00 Mn |
| Jun 30, 2022 | 220.00 Mn |
| Mar 31, 2022 | 175.00 Mn |
| Dec 31, 2021 | 205.00 Mn |
API Access
Morgan Stanley Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=MS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "MS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=MS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();