Jpmorgan Chase (JPM) Marketing and Advertising (2009 - 2026)
Jpmorgan Chase's Marketing and Advertising came in at $1.92 billion for Q3 2026, up 29.5% from $1.48 billion a year earlier and up 14.8% from the prior quarter.
Powered by 
Analysis
Jpmorgan Chase (JPM) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Jpmorgan Chase reported Marketing and Advertising of $6.66 billion, up 23.4% year-over-year; for FY2025, it was $5.53 billion, up 11.2% from FY2024.
- Marketing and Advertising has increased in each of the last five years, with a five-year compound annual growth rate of 17.4% (FY2020 to FY2025).
- Going back by year, Marketing and Advertising was $4.97 billion in FY2024 (+8.3%), $4.59 billion in FY2023 (+17.4%), $3.91 billion in FY2022 (+28.8%) and $3.04 billion in FY2021 (+22.6%).
- The Q3 2026 figure represents the highest quarterly Marketing and Advertising in data going back to Q1 2009.
- Year-over-year, Marketing and Advertising has increased for 22 consecutive quarters, with growth averaging 16.3% over the last eight quarters.
- Over the past five years, the year-over-year growth in Marketing and Advertising ranged from 2.9% (Q4 2024) to 42.8% (Q3 2022).
- Business Quant data shows JPM's Marketing and Advertising at $1.67 billion (Q2 2026), $1.6 billion (Q1 2026) and $1.47 billion (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | American Express | 215.12 Bn | 14.60 Bn | - | 1.77 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 1.92 Bn |
| Jun 30, 2026 | 1.67 Bn |
| Mar 31, 2026 | 1.60 Bn |
| Dec 31, 2025 | 1.47 Bn |
| Sep 30, 2025 | 1.48 Bn |
| Jun 30, 2025 | 1.28 Bn |
| Mar 31, 2025 | 1.30 Bn |
| Dec 31, 2024 | 1.34 Bn |
| Sep 30, 2024 | 1.26 Bn |
| Jun 30, 2024 | 1.22 Bn |
| Mar 31, 2024 | 1.16 Bn |
| Dec 31, 2023 | 1.30 Bn |
| Sep 30, 2023 | 1.13 Bn |
| Jun 30, 2023 | 1.12 Bn |
| Mar 31, 2023 | 1.05 Bn |
| Dec 31, 2022 | 1.09 Bn |
| Sep 30, 2022 | 1.02 Bn |
| Jun 30, 2022 | 881.00 Mn |
| Mar 31, 2022 | 920.00 Mn |
| Dec 31, 2021 | 947.00 Mn |
API Access
Jpmorgan Chase Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=JPM&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "JPM", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=JPM&period=max&api_key=YOUR_API_KEY");
const data = await res.json();