Outside Of The U.S was Booking Holdings’s largest region in fiscal 2025, bringing in $24.34B of $26.92B (90%).
| Geography | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Outside Of The U.S | — | $19.04B | $21.25B | $24.34B | ||||||||||||||
| Non-Us | $14.89B | — | — | — | ||||||||||||||
| The Netherlands | — | — | — | — | ||||||||||||||
| U.S | $2.21B | $2.33B | $2.49B | $2.58B | ||||||||||||||
| United States | — | — | — | — | ||||||||||||||
| Other | — | — | — | — | ||||||||||||||
| Other Countries | — | — | — | — | ||||||||||||||
| United Kingdom | — | — | — | — | ||||||||||||||
| Others | — | — | — | — | ||||||||||||||
| Total | $17.09B | $21.37B | $23.74B | $26.92B |
Booking Holdings brought in $26.92B from its two regions in fiscal 2025, the year ended December 31, 2025. That was up 13.4% from $23.74B in fiscal 2024. Outside Of The U.S was the largest at $24.34B (90.4%), ahead of U.S at $2.58B (9.6%).
Compared with fiscal 2024, Outside Of The U.S grew 14.5% to $24.34B and U.S grew 3.8% to $2.58B.
Booking Holdings began breaking out Outside Of The U.S in fiscal 2023, when it brought in $19.04B. Booking Holdings stopped reporting Non-Us as a separate region after fiscal 2022, when it brought in $14.89B.
Merchant Revenues was Booking Holdings’s largest product and service line in fiscal 2025, bringing in $17.76B of $26.92B (66%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Agency Revenues | $9.00B | $9.41B | $8.52B | $7.97B | |||||
| Agency Revenue | — | — | — | — | |||||
| Merchant Revenues | $7.19B | $10.94B | $14.14B | $17.76B | |||||
| Merchant Revenue | — | — | — | — | |||||
| Advertising & Other Revenues | $894.00M | $1.02B | $1.07B | $1.19B | |||||
| Other Incentive Programs - Additional Rebates | — | — | — | — | |||||
| Total | $17.09B | $21.37B | $23.74B | $26.92B |
Booking Holdings brought in $26.92B from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 13.4% from $23.74B in fiscal 2024. Merchant Revenues was the largest at $17.76B (66.0%), ahead of Agency Revenues at $7.97B (29.6%) and Advertising & Other Revenues at $1.19B (4.4%).
Compared with fiscal 2024, Merchant Revenues grew fastest, up 25.5% to $17.76B, while Agency Revenues fell the most, down 6.5% to $7.97B. From fiscal 2022 to 2025, combined revenue from these lines grew from $17.09B to $26.92B, a compound annual growth rate of 16.3%. Merchant Revenues' share of the total rose from 42.1% to 66.0%.
Booking Holdings (BKNG) reports its revenue by geography and by product and service. In fiscal 2025, Outside Of The U.S was its largest region, bringing in $24.34B (90.4% of the total), followed by U.S at $2.58B (9.6%).
Outside Of The U.S was Booking Holdings' largest region in fiscal 2025, bringing in $24.34B, or 90.4% of the $26.92B total across its two regions.
Merchant Revenues was Booking Holdings' largest product and service line in fiscal 2025, bringing in $17.76B, or 66.0% of the $26.92B total across its three product and service lines.
Outside Of The U.S grew faster than U.S in fiscal 2025, up 14.5% from $21.25B to $24.34B. U.S grew 3.8% to $2.58B.
Every figure comes from Booking Holdings' annual financial filings, as reported. Each line keeps the name Booking Holdings gives it, and years follow its fiscal calendar.
Booking Holdings' revenue by geography goes back to fiscal 2008, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.