Growth Metrics

Zhihu (ZH) Gross Margin (2020 - 2025)

Historic Gross Margin for Zhihu (ZH) over the last 6 years, with Q2 2025 value amounting to 62.52%.

  • Zhihu's Gross Margin rose 29200.0% to 62.52% in Q2 2025 from the same period last year, while for Jun 2025 it was 62.21%, marking a year-over-year increase of 26800.0%. This contributed to the annual value of 60.6% for FY2024, which is 59200.0% up from last year.
  • According to the latest figures from Q2 2025, Zhihu's Gross Margin is 62.52%, which was up 29200.0% from 61.82% recorded in Q1 2025.
  • Zhihu's 5-year Gross Margin high stood at 63.92% for Q3 2024, and its period low was 45.15% during Q1 2022.
  • Moreover, its 5-year median value for Gross Margin was 56.49% (2024), whereas its average is 55.48%.
  • The largest annual percentage gain for Zhihu's Gross Margin in the last 5 years was 106300bps (2021), contrasted with its biggest fall of -170000bps (2021).
  • Zhihu's Gross Margin (Quarter) stood at 47.08% in 2021, then rose by 20bps to 56.42% in 2022, then increased by 5bps to 59.13% in 2023, then increased by 7bps to 63.37% in 2024, then dropped by -1bps to 62.52% in 2025.
  • Its Gross Margin was 62.52% in Q2 2025, compared to 61.82% in Q1 2025 and 63.37% in Q4 2024.