Growth Metrics

Snap (SNAP) Gross Margin (2016 - 2026)

Snap has reported Gross Margin over the past 10 years, most recently at 10.55% for Q4 2025.

  • For Q4 2025, Gross Margin fell 15800.0% year-over-year to 10.55%; the TTM value through Dec 2025 reached 47.95%, down 3221.0%, while the annual FY2025 figure was 54.99%, 2517.0% down from the prior year.
  • Gross Margin for Q4 2025 was 10.55% at Snap, down from 55.26% in the prior quarter.
  • Over five years, Gross Margin peaked at 147.45% in Q4 2024 and troughed at 10.55% in Q4 2025.
  • A 5-year average of 63.96% and a median of 59.23% in 2022 define the central range for Gross Margin.
  • Biggest five-year swings in Gross Margin: surged 6771bps in 2024 and later plummeted -15800bps in 2025.
  • Year by year, Gross Margin stood at 65.39% in 2021, then increased by 18bps to 77.29% in 2022, then increased by 3bps to 79.74% in 2023, then soared by 85bps to 147.45% in 2024, then plummeted by -107bps to 10.55% in 2025.
  • Business Quant data shows Gross Margin for SNAP at 10.55% in Q4 2025, 55.26% in Q3 2025, and 80.83% in Q2 2025.