Snap (SNAP) Gross Margin (2016 - 2026)
Snap (SNAP) posted Gross Margin of 58.23% for Q2 2026, up 3.09% on a QoQ basis from 56.49% in Q1 2026, and up 681.0% year-over-year from 7.46% in Q2 2025.
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Snap (SNAP) Gross Margin (2016 - 2026) Analysis & Trends
Snap has reported Gross Margin for 11 years, with the latest figure at 58.23% in Q2 2026.
- On a quarterly basis, Gross Margin rose 681.0% year-over-year to 58.23% in Q2 2026; TTM through Jun 2026 was 57.33%, a 351.0% increase from a year earlier, with the FY2025 full-year figure at 54.99%, up 114.0% from the prior year.
- Gross Margin was 58.23% for Q2 2026 at Snap, up from 56.49% in the prior quarter.
- The five-year high for Gross Margin was 62.97% in Q4 2022, with the low at 51.42% in Q2 2025.
- Average Gross Margin over 5 years is 55.92%, with a median of 55.38% recorded in 2023.
- The sharpest annual moves came in 2022 and 2023: Gross Margin soared 1401 bps in 2022, then sank 862 bps in 2023.
- Over 5 years, Gross Margin stood at 62.97% in 2022, then decreased by 14 bps to 54.34% in 2023, then rose by 5 bps to 56.87% in 2024, then increased by 4 bps to 59.08% in 2025, then fell by 1 bps to 58.23% in 2026.
- The last three Gross Margin figures came in at 58.23% (Q2 2026), 56.49% (Q1 2026), and 59.08% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Meta Platforms | 1,696.33 Bn | 1,606.07 Bn | 49.47 Bn | 81.37% |
| 2 | 29.01 Bn | 26.23 Bn | 734.60 Mn | 91.27% | |
| 3 | Bilibili | 12.48 Bn | 10.34 Bn | 433.97 Mn | 37.22% |
| 4 | 10.51 Bn | 9.24 Bn | 922.30 Mn | 78.18% | |
| 5 | Match | 9.93 Bn | 9.35 Bn | 648.84 Mn | 76.06% |
| 6 | Snap | 9.56 Bn | 6.90 Bn | 931.11 Mn | 58.23% |
| 7 | Rum | 5.38 Bn | 5.26 Bn | - | - |
| 8 | Sound | 4.72 Bn | 4.61 Bn | - | - |
| 9 | Joyy | 4.14 Bn | 3.82 Bn | 201.60 Mn | 34.13% |
| 10 | Grindr | 2.68 Bn | 2.67 Bn | 103.57 Mn | 74.98% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 58.23% |
| Mar 31, 2026 | 56.49% |
| Dec 31, 2025 | 59.08% |
| Sep 30, 2025 | 55.26% |
| Jun 30, 2025 | 51.42% |
| Mar 31, 2025 | 53.08% |
| Dec 31, 2024 | 56.87% |
| Sep 30, 2024 | 53.45% |
| Jun 30, 2024 | 52.38% |
| Mar 31, 2024 | 51.89% |
| Dec 31, 2023 | 54.34% |
| Sep 30, 2023 | 53.24% |
| Jun 30, 2023 | 53.46% |
| Mar 31, 2023 | 55.49% |
| Dec 31, 2022 | 62.97% |
| Sep 30, 2022 | 58.64% |
| Jun 30, 2022 | 59.82% |
| Mar 31, 2022 | 60.39% |
| Dec 31, 2021 | 65.39% |
| Sep 30, 2021 | 58.46% |