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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Snap (SNAP) Gross Margin (2016 - 2025)

Snap's Gross Margin history spans 10 years, with the latest figure at 10.55% for Q4 2025.

  • For Q4 2025, Gross Margin fell 15800.0% year-over-year to 10.55%; the TTM value through Dec 2025 reached 47.95%, down 3221.0%, while the annual FY2025 figure was 54.99%, 2517.0% down from the prior year.
  • Gross Margin reached 10.55% in Q4 2025 per SNAP's latest filing, down from 55.26% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 147.45% in Q4 2024 to a low of 10.55% in Q4 2025.
  • Average Gross Margin over 5 years is 63.96%, with a median of 59.23% recorded in 2022.
  • Peak YoY movement for Gross Margin: soared 6771bps in 2024, then tumbled -15800bps in 2025.
  • A 5-year view of Gross Margin shows it stood at 65.39% in 2021, then grew by 18bps to 77.29% in 2022, then grew by 3bps to 79.74% in 2023, then surged by 85bps to 147.45% in 2024, then crashed by -107bps to 10.55% in 2025.
  • Per Business Quant, the three most recent readings for SNAP's Gross Margin are 10.55% (Q4 2025), 55.26% (Q3 2025), and 80.83% (Q2 2025).