Snap (SNAP) Gross Margin (2016 - 2026)
Snap (SNAP) posted quarterly Gross Margin of 56.49% for Q1 2026, up 340.0% year-over-year from 12.84% in Q1 2025, and down 4.38% quarter-over-quarter from 59.08% in Q4 2025.
Snap (SNAP) Gross Margin (2016 - 2026) Analysis & Trends
Snap's Gross Margin history runs 11 years deep, the most recent figure standing at 56.49% for Q1 2026.
- In Q1 2026, Gross Margin rose 340.0% year-over-year to 56.49%; the TTM figure through Mar 2026 stood at 55.79% (up 171.0% YoY), while the FY2025 annual figure was 54.99%, up 114.0% from the prior year.
- Gross Margin for Q1 2026 stood at 56.49%, down from 59.08% in the prior quarter.
- The five-year high for Gross Margin was 62.97% in Q4 2022, with the low at 51.42% in Q2 2025.
- The 5-year median for Gross Margin is 55.26% (2025), against an average of 55.78%.
- The sharpest annual moves came in 2022 and 2023: Gross Margin jumped 1401 bps in 2022, then sank 862 bps in 2023.
- Snap's Gross Margin stood at 62.97% in 2022, then fell by 14 bps to 54.34% in 2023, then grew by 5 bps to 56.87% in 2024, then climbed by 4 bps to 59.08% in 2025, then retreated by 4 bps to 56.49% in 2026.
- Business Quant data shows SNAP's Gross Margin at 56.49% in Q1 2026, 59.08% in Q4 2025, and 55.26% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,180.61 Bn | 3,751.58 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,534.26 Bn | 1,444.00 Bn | 49.47 Bn | 81.37% |
| 3 | Taboola.com | 1,137.67 Bn | 1,137.54 Bn | 139.48 Mn | 29.25% |
| 4 | Baidu | 288.74 Bn | 284.25 Bn | 1.88 Mn | 0.04% |
| 5 | Spotify Technology | 103.09 Bn | 92.85 Bn | 1.75 Bn | 32.98% |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn | 35.34% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 75.52% |
| 8 | Nebius | 49.28 Bn | 39.66 Bn | 295.20 Mn | 73.98% |
| 9 | 30.25 Bn | 27.47 Bn | 734.60 Mn | 91.27% | |
| 10 | Snap | 9.06 Bn | 6.40 Bn | 931.11 Mn | 58.23% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 58.23% |
| Mar 31, 2026 | 56.49% |
| Dec 31, 2025 | 59.08% |
| Sep 30, 2025 | 55.26% |
| Jun 30, 2025 | 51.42% |
| Mar 31, 2025 | 53.08% |
| Dec 31, 2024 | 56.87% |
| Sep 30, 2024 | 53.45% |
| Jun 30, 2024 | 52.38% |
| Mar 31, 2024 | 51.89% |
| Dec 31, 2023 | 54.34% |
| Sep 30, 2023 | 53.24% |
| Jun 30, 2023 | 53.46% |
| Mar 31, 2023 | 55.49% |
| Dec 31, 2022 | 62.97% |
| Sep 30, 2022 | 58.64% |
| Jun 30, 2022 | 59.82% |
| Mar 31, 2022 | 60.39% |
| Dec 31, 2021 | 65.39% |
| Sep 30, 2021 | 58.46% |