North America was Snap’s largest region in fiscal 2025, bringing in $3.47B of $5.93B (59%).
| Geography | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $3.21B | $2.95B | $3.24B | $3.47B | |||||||
| Rest Of World | $683.53M | $881.74M | $1.17B | $1.37B | |||||||
| Europe | $712.76M | $772.08M | $957.08M | $1.09B | |||||||
| United States | — | — | — | — | |||||||
| Rest Of The World | — | — | — | — | |||||||
| Total | $4.60B | $4.61B | $5.36B | $5.93B |
Snap brought in $5.93B from its three regions in fiscal 2025, the year ended December 31, 2025. That was up 10.6% from $5.36B in fiscal 2024. North America was the largest at $3.47B (58.6%), ahead of Rest Of World at $1.37B (23.0%) and Europe at $1.09B (18.4%).
Compared with fiscal 2024, Rest Of World grew fastest, up 17.0% to $1.37B. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions grew from $4.60B to $5.93B, a compound annual growth rate of 8.8%. North America's share of the total fell from 69.7% to 58.6%.
Advertising Revenue was Snap’s largest product and service line in fiscal 2025, bringing in $5.19B of $5.93B (87%).
| Product and Service | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
| Advertising Revenue | $4.41B | $4.90B | $5.19B |
| Other Revenue | $197.81M | $457.70M | $745.37M |
| Total | $4.61B | $5.36B | $5.93B |
Snap brought in $5.93B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 10.6% from $5.36B in fiscal 2024. Advertising Revenue was the largest at $5.19B (87.4%), ahead of Other Revenue at $745.37M (12.6%).
Compared with fiscal 2024, Other Revenue grew 62.9% to $745.37M and Advertising Revenue grew 5.8% to $5.19B. From fiscal 2023 to 2025, combined revenue from these lines grew from $4.61B to $5.93B, a compound annual growth rate of 13.5%. Advertising Revenue's share of the total fell from 95.7% to 87.4%.
Snap (SNAP) reports its revenue by geography and by product and service. In fiscal 2025, North America was its largest region, bringing in $3.47B (58.6% of the total), followed by Rest Of World at $1.37B (23.0%).
North America was Snap's largest region in fiscal 2025, bringing in $3.47B, or 58.6% of the $5.93B total across its three regions.
Advertising Revenue was Snap's largest product and service line in fiscal 2025, bringing in $5.19B, or 87.4% of the $5.93B total across its two product and service lines.
Among Snap's regions that make up at least 2% of revenue, Rest Of World grew fastest in fiscal 2025, up 17.0% from $1.17B to $1.37B.
Every figure comes from Snap's annual financial filings, as reported. Each line keeps the name Snap gives it, and years follow its fiscal calendar.
Snap's revenue by geography goes back to fiscal 2015, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.