Hdmc was Harley-Davidson’s largest revenue line in fiscal 2024, bringing in $4.16B of $5.20B (80%).
| Legal Entity | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Non-Financial Services Entities | $4.56B | — | — | ||||||
| Harley-Davidson Motor Company | — | — | — | ||||||
| Hdmc Entities | — | — | — | ||||||
| Hdmc | — | $4.89B | $4.16B | ||||||
| Hdfs | — | $955.81M | $1.04B | ||||||
| Financial Services Entities | $788.74M | — | — | ||||||
| Harley-Davidson Financial Services | — | — | — | ||||||
| Hdfs Entities | — | — | — | ||||||
| Total | $5.35B | $5.85B | $5.20B |
Harley-Davidson brought in $5.20B from its two revenue lines in fiscal 2024, the year ended December 31, 2024. That was down 11.1% from $5.85B in fiscal 2023. Hdmc was the largest at $4.16B (80.0%), ahead of Hdfs at $1.04B (20.0%).
Compared with fiscal 2023, Hdfs grew 8.8% to $1.04B, while Hdmc fell 15.0% to $4.16B.
Harley-Davidson began breaking out Hdmc in fiscal 2023 and Hdfs in fiscal 2023. Harley-Davidson stopped reporting Non-Financial Services Entities ($4.56B in fiscal 2021) and Financial Services Entities ($788.74M in fiscal 2021) as separate revenue lines.
Motorcycles & Related Products was Harley-Davidson’s largest product and service line in fiscal 2016, bringing in $5.27B of $6.00B (88%).
| Product and Service | FY 2016 |
|---|---|
| Motorcycles & Related Products | $5.27B |
| Financial Services | $725.08M |
| Total | $6.00B |
Harley-Davidson brought in $6.00B from its two product and service lines in fiscal 2016, the year ended December 31, 2016. Motorcycles & Related Products was the largest at $5.27B (87.9%), ahead of Financial Services at $725.08M (12.1%).
Motorcycles was Harley-Davidson’s largest segment in fiscal 2016, bringing in $5.27B of $6.00B (88%).
| Segment | FY 2016 |
|---|---|
| Motorcycles | $5.27B |
| Financial Services | $725.08M |
| Total | $6.00B |
Harley-Davidson brought in $6.00B from its two segments in fiscal 2016, the year ended December 31, 2016. Motorcycles was the largest at $5.27B (87.9%), ahead of Financial Services at $725.08M (12.1%).
Harley-Davidson (HOG) reports its revenue by legal entity, by product and service and by segment. In fiscal 2024, Hdmc was its largest revenue line, bringing in $4.16B (80.0% of the total), followed by Hdfs at $1.04B (20.0%).
Hdmc was Harley-Davidson's largest revenue line in fiscal 2024, bringing in $4.16B, or 80.0% of the $5.20B total across its two revenue lines.
Motorcycles & Related Products was Harley-Davidson's largest product and service line in fiscal 2016, bringing in $5.27B, or 87.9% of the $6.00B total across its two product and service lines.
Motorcycles was Harley-Davidson's largest segment in fiscal 2016, bringing in $5.27B, or 87.9% of the $6.00B total across its two segments.
Hdfs grew faster than Hdmc in fiscal 2024, up 8.8% from $955.81M to $1.04B. Hdmc fell 15.0% to $4.16B.
Every figure comes from Harley-Davidson's annual financial filings, as reported. Each line keeps the name Harley-Davidson gives it, and years follow its fiscal calendar.
Harley-Davidson's revenue by legal entity goes back to fiscal 2015, with figures through fiscal 2024. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.