Harley-Davidson HOG Institutional Ownership

Updated Oct 11, 2026

Harley-Davidson, Inc. (NYSE:HOG) was held by 438 institutional investors that filed 13F reports for the quarter ended June 30, 2026.

• Total shares held in Harley-Davidson rose 3.08% from Q1 2026, while the number of holders rose 11.45% from Q2 2025.
• Looking at the 438 holders of HOG individually, 218 added to their positions, 122 reduced their stakes and 98 left their positions unchanged.
• In total, institutional investors held 108.93Mn shares of Harley-Davidson at the end of Q2 2026, up 3.25Mn from the prior quarter and up 4.24Mn from a year earlier.
• BlackRock, Inc. led 13F holders of HOG with 10.2Mn shares as of June 30, 2026.
• Among holders that already owned Harley-Davidson, the biggest buyers in Q2 2026 were FIFTHDELTA Ltd (+2.24Mn shares), Jane Street Group, LLC (+1.27Mn shares), D. E. Shaw & Co., Inc. (+1.13Mn shares), AQR Capital Management LLC (+1.02Mn shares) and Goldman Sachs Group Inc (+867.85K shares).
• The largest position reductions in HOG for Q2 2026 were by Citadel Advisors LLC (-1.48Mn shares), Two Sigma Investments, LP (-1.18Mn shares), Bank of New York Mellon Corp (-951.64K shares), Pine Valley Investments Ltd Liability Co (-951.02K shares) and UBS Group AG (-909.18K shares).
• Harley-Davidson's 10 largest institutional shareholders as of Q2 2026 were BlackRock, Inc. (10.2Mn shares), Donald Smith & Co., Inc. (9.28Mn shares), Dimensional Fund Advisors LP (5.97Mn shares), Vanguard Portfolio Management LLC (5.63Mn shares), American Century Companies Inc (5.35Mn shares), LSV Asset Management (5.08Mn shares), Vanguard Capital Management LLC (4.75Mn shares), FIFTHDELTA Ltd (4.37Mn shares), State Street Corp (4.24Mn shares) and Geode Capital Management, LLC (3Mn shares), per Business Quant data.