Bilibili (BILI) Gross Margin (2017 - 2026)
Bilibili (BILI) recorded Gross Margin of 37.22% in Q2 2026, up 0.75 percentage points from 36.47% a year earlier and up 0.10 percentage points from the prior quarter.
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Analysis
Bilibili (BILI) Gross Margin (2017 - 2026) Analysis & Trends
On a TTM basis, Bilibili's Gross Margin came in at 37.01% as of Jun 30, 2026, up 1.10 percentage points year-over-year; for FY2025, it was 36.62%, up 3.92 percentage points from FY2024.
- Annual Gross Margin has increased for three straight years, with a five-year change of +12.95 percentage points (FY2020 to FY2025).
- Across earlier years, Gross Margin came in at 32.70% in FY2024 (+8.54 pp), 24.16% in FY2023 (+6.58 pp), 17.58% in FY2022 (-3.28 pp) and 20.86% in FY2021 (-2.81 pp).
- The Q2 2026 figure is the highest quarterly Gross Margin in data going back to Q1 2017.
- On a year-over-year basis, Gross Margin has increased for 15 consecutive quarters, with an average year-over-year change of +4.83 percentage points over the last eight quarters.
- Peak year-over-year performance for Gross Margin in the last five years was a gain of 9.91 percentage points in Q4 2024, against a drop of 8.07 percentage points in Q1 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 37.11% (Q1 2026), 37.03% (Q4 2025) and 36.67% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,126.42 Bn | 3,883.94 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,763.57 Bn | 1,466.09 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 287.17 Bn | 247.37 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 252.08 Bn | 65.86 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 224.54 Bn | 201.72 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 140.28 Bn | 112.08 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 125.81 Bn | 58.86 Bn | - | - |
| 8 | PDD Holdings | 114.10 Bn | -129.68 Bn | 9.45 Bn | 57.06% |
| 9 | Spotify Technology | 108.24 Bn | 65.74 Bn | 1.86 Bn | 33.41% |
| 10 | Bilibili | 11.66 Bn | 2.13 Bn | 433.97 Mn | 37.22% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 37.22% |
| Mar 31, 2026 | 37.11% |
| Dec 31, 2025 | 37.03% |
| Sep 30, 2025 | 36.67% |
| Jun 30, 2025 | 36.47% |
| Mar 31, 2025 | 36.26% |
| Dec 31, 2024 | 36.05% |
| Sep 30, 2024 | 34.87% |
| Jun 30, 2024 | 29.92% |
| Mar 31, 2024 | 28.34% |
| Dec 31, 2023 | 26.15% |
| Sep 30, 2023 | 24.99% |
| Jun 30, 2023 | 23.14% |
| Mar 31, 2023 | 21.78% |
| Dec 31, 2022 | 20.34% |
| Sep 30, 2022 | 18.20% |
| Jun 30, 2022 | 15.04% |
| Mar 31, 2022 | 15.97% |
| Dec 31, 2021 | 18.99% |
| Sep 30, 2021 | 19.56% |
API Access
Bilibili Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=BILI&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "BILI", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=BILI&period=max&api_key=YOUR_API_KEY");
const data = await res.json();