Bilibili (BILI) Gross Margin (2017 - 2026)

Bilibili's Gross Margin history runs 10 years deep, the most recent figure standing at 37.11% for Q1 2026.

• In Q1 2026, Gross Margin rose 86.0% year-over-year to 37.11%; the TTM figure through Mar 2026 stood at 36.83% (up 236.0% YoY), while the FY2025 annual figure was 36.62%, up 392.0% from the prior year.
• Gross Margin for Q1 2026 stood at 37.11%, roughly flat from 37.03% in the prior quarter.
• The five-year high for Gross Margin was 37.11% in Q1 2026, with the low at 15.04% in Q2 2022.
• The 5-year median for Gross Margin is 28.34% (2024), against an average of 28.14%.
• The sharpest annual moves came in 2022 and 2024: Gross Margin plunged 807 bps in 2022, then surged 991 bps in 2024.
• Bilibili's Gross Margin stood at 20.34% in 2022, then gained by 29 bps to 26.15% in 2023, then soared by 38 bps to 36.05% in 2024, then increased by 3 bps to 37.03% in 2025, then increased by 0 bps to 37.11% in 2026.
• Business Quant data shows BILI's Gross Margin at 37.11% in Q1 2026, 37.03% in Q4 2025, and 36.67% in Q3 2025.