Bilibili (BILI) Gross Margin (2017 - 2026)

Bilibili has reported Gross Margin for 10 years, with the latest figure at 37.22% in Q2 2026.

• On a quarterly basis, Gross Margin rose 75.0% year-over-year to 37.22% in Q2 2026; TTM through Jun 2026 was 37.01%, a 110.0% increase from a year earlier, with the FY2025 full-year figure at 36.62%, up 392.0% from the prior year.
• Gross Margin was 37.22% for Q2 2026 at Bilibili, roughly flat from 37.11% in the prior quarter.
• The five-year high for Gross Margin was 37.22% in Q2 2026, with the low at 15.04% in Q2 2022.
• Average Gross Margin over 5 years is 28.64%, with a median of 29.13% recorded in 2024.
• The sharpest annual moves came in 2022 and 2024: Gross Margin plunged 807 bps in 2022, then jumped 991 bps in 2024.
• Over 5 years, Gross Margin stood at 20.34% in 2022, then climbed by 29 bps to 26.15% in 2023, then surged by 38 bps to 36.05% in 2024, then gained by 3 bps to 37.03% in 2025, then gained by 1 bps to 37.22% in 2026.
• The last three Gross Margin figures came in at 37.22% (Q2 2026), 37.11% (Q1 2026), and 37.03% (Q4 2025), per Business Quant data.