Bilibili (BILI) Gross Margin (2017 - 2026)

Bilibili's Gross Margin history runs 10 years deep, the most recent figure standing at 37.11% for Q1 2026.

• In Q1 2026, Gross Margin rose 86.0% year-over-year to 37.11%; the TTM figure through Mar 2026 stood at 36.83% (up 236.0% YoY), while the FY2025 annual figure was 36.62%, up 392.0% from the prior year.
• Gross Margin was 37.11% for Q1 2026 at Bilibili, roughly flat from 37.03% in the prior quarter.
• In the past five years, Gross Margin ranged from a high of 37.11% in Q1 2026 to a low of 15.04% in Q2 2022.
• Historically, Gross Margin has averaged 28.14% across 5 years, with a median of 28.34% in 2024.
• The sharpest annual moves came in 2022 and 2024: Gross Margin sank 807 bps in 2022, then soared 991 bps in 2024.
• A 5-year view of Gross Margin shows it stood at 20.34% in 2022, then advanced by 29 bps to 26.15% in 2023, then jumped by 38 bps to 36.05% in 2024, then rose by 3 bps to 37.03% in 2025, then rose by 0 bps to 37.11% in 2026.
• The last three Gross Margin figures came in at 37.11% (Q1 2026), 37.03% (Q4 2025), and 36.67% (Q3 2025), per Business Quant data.