Value-Added Services was Bilibili’s largest product and service line in fiscal 2024, bringing in $11.00B of $26.83B (41%).
| Product and Service | FY 2016 | FY 2018 | FY 2020 | FY 2021 | FY 2024 |
|---|---|---|---|---|---|
| Value-Added Services | $6.93B | $11.00B | |||
| Advertising | $4.52B | $8.19B | |||
| Mobile Games | $5.09B | $5.61B | |||
| Mobile Game | — | — | |||
| Ip Derivatives & Others | — | $2.03B | |||
| Ip Derivatives & Others (Formerly Known As E-Commerce And Others) | $2.83B | — | |||
| E-Commerce & Others | — | — | |||
| Live Broadcasting & Vas | — | — | |||
| Total | $19.38B | $26.83B |
Bilibili brought in $26.83B from its four product and service lines in fiscal 2024, the year ended December 31, 2024. Bilibili regrouped these lines after fiscal 2021, so the total does not compare directly with that year's $19.38B. Value-Added Services was the largest at $11.00B (41.0%), ahead of Advertising at $8.19B (30.5%) and Mobile Games at $5.61B (20.9%). The remaining line, Ip Derivatives & Others, brought in $2.03B.
Compared with fiscal 2021, the previous year with figures, Advertising grew fastest, up 81.0% to $8.19B. Every line above 2% of revenue grew.
Bilibili began breaking out Ip Derivatives & Others in fiscal 2024, when it brought in $2.03B. Bilibili stopped reporting Ip Derivatives & Others (Formerly Known As E-Commerce And Others) as a separate line after fiscal 2021, when it brought in $2.83B.
Bilibili (BILI) reports its revenue by product and service. In fiscal 2024, Value-Added Services was its largest product and service line, bringing in $11.00B (41.0% of the total), followed by Advertising at $8.19B (30.5%).
Value-Added Services was Bilibili's largest product and service line in fiscal 2024, bringing in $11.00B, or 41.0% of the $26.83B total across its four product and service lines.
Every figure comes from Bilibili's annual financial filings, as reported. Each line keeps the name Bilibili gives it, and years follow its fiscal calendar.
Bilibili's revenue by product and service goes back to fiscal 2016, with figures through fiscal 2024. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.