Booking Holdings BKNG Peer Comparison

NASDAQ BKNG
$163.95 +6.54 (+4.15%)
At close: Sep 25, 2026 · 4:00 PM EDT
Peer Comparison

315 Comparable Companies

Industry Group Internet Platforms

Booking Holdings Inc. (BKNG) is the 10th largest of 315 Internet Platforms companies by market capitalisation, at 123.19 Bn, behind Uber Technologies at 142.00 Bn. It trades on a P/E of 17.47, 6% above the peer median of 16.41. The table below compares all 315 on 7 financial metrics, including companies with a secondary business in the group.

Download Data
# Symbol Company Industry Mkt Cap Price Chg % 1Y P/E P/S Enterprise Value
1 AAPL 2nd Apple Digital Marketplaces 4.98 Tn 341.07 +1.53% +32.78% 38.77 10.67 4.73 Tn
2 GOOGL Alphabet Digital Advertising 4.18 Tn 343.92 +0.46% +39.92% — — —
3 MSFT 2nd Microsoft Video Games 3.83 Tn 516.17 +3.66% +1.80% 28.67 11.55 3.76 Tn
4 AMZN 2nd Amazon Com Digital Marketplaces 2.69 Tn 249.67 +0.12% +14.45% 20.33 3.69 2.21 Tn
5 META Meta Platforms Social Media 1.92 Tn 751.66 -3.33% +0.37% 29.04 8.68 1.68 Tn
6 NFLX Netflix Streaming 296.22 Bn 71.14 -0.81% -41.12% 21.83 6.12 256.42 Bn
7 BABA Alibaba Group Holding Digital Marketplaces 254.92 Bn 109.76 -0.80% -37.45% 24.20 1.69 72.79 Bn
8 SHOP Shopify E-commerce Software 184.25 Bn 142.25 -2.00% -0.84% 95.56 13.89 161.43 Bn
9 UBER Uber Technologies Ride-Hailing and Delivery 142.00 Bn 69.61 +0.64% -28.68% 14.80 2.57 113.98 Bn
10 BKNG Booking Holdings Digital Marketplaces 123.19 Bn 163.95 +4.15% -26.49% 17.47 4.36 56.24 Bn
11 PDD PDD Holdings Digital Marketplaces 110.41 Bn 77.57 -0.81% -40.79% 8.07 1.70 -141.52 Bn
12 SPOT Spotify Technology Streaming 104.89 Bn 509.58 -0.37% -28.49% 26.87 4.96 62.12 Bn
13 APP AppLovin Digital Advertising 104.19 Bn 310.75 -0.55% -51.44% 23.66 15.26 94.23 Bn
14 ABNB Airbnb Digital Marketplaces 92.91 Bn 157.47 +4.02% +29.34% 34.64 7.06 46.14 Bn
15 MELI Mercadolibre Digital Marketplaces 88.85 Bn 1,752.61 -0.09% -29.68% 47.69 2.53 64.88 Bn
16 DASH DoorDash Ride-Hailing and Delivery 83.77 Bn 193.36 +3.11% -26.22% 99.88 5.27 63.16 Bn
17 WBD 2nd Warner Bros. Discovery Streaming 77.40 Bn 30.86 +0.06% +56.02% -24.47 2.14 63.06 Bn
18 NTES NetEase Video Games 73.68 Bn 115.41 -1.83% -23.51% 16.53 4.41 30.95 Bn
19 TGT 2nd Target Digital Marketplaces 71.51 Bn 157.41 +0.72% +80.64% 16.28 0.66 66.10 Bn
20 NU 2nd Nu Holdings Digital Marketplaces 65.63 Bn 13.58 +0.15% -13.94% 18.18 3.39 9.61 Bn
21 SE Sea Digital Marketplaces 60.92 Bn 99.57 -1.13% -46.44% 35.73 2.29 20.81 Bn
22 EA Electronic Arts Video Games 52.84 Bn 209.70 +0.00% — 48.79 6.74 43.76 Bn
23 TEAM 2nd Atlassian Digital Marketplaces 48.84 Bn 187.74 -2.53% +15.59% -907.39 7.43 42.12 Bn
24 EBAY Ebay Digital Marketplaces 48.02 Bn 107.90 +0.06% +15.88% 21.61 4.00 34.55 Bn
25 LYV 2nd Live Nation Entertainment Digital Marketplaces 40.27 Bn 170.92 -0.13% +5.51% -159.47 1.53 9.34 Bn
Rows

About these peers

Who are Booking Holdings Inc.'s peers and competitors?

Booking Holdings Inc. (BKNG) is compared with 315 US-listed companies in the Internet Platforms industry group, of which 192 have it as their primary business and 123 run a substantial Internet Platforms business alongside something else.

How are these peers chosen?

Peers are every company that BQ-MICS, our own multi-industry classification system, places in the same industry group as Booking Holdings Inc.. Unlike a single-label scheme, BQ-MICS assigns each company a primary industry and any secondary industries it genuinely operates in, and records the reasoning behind every assignment. Tap the info icon beside any ticker to read it.

What does "2nd" next to a ticker mean?

It marks a secondary match: the company operates a real business in this industry group, but it is not its largest. Tick "Primary business only" above the table to compare against pure plays alone.

How often is this peer comparison updated?

Prices, market caps and valuation figures refresh with each session's close. The classification itself is reviewed whenever a company's filings change what it does, such as a new segment, a disposal or an acquisition.

Can I compare these peers on other metrics?

Yes. Use Edit Columns above the table to add any of 1,000+ financial metrics and ratios to the comparison, and Download Data to export it.

Booking Holdings Inc. Peers API

Pull Booking Holdings Inc.'s industry peers, with any metrics you choose plus the industry median and average, in one call with the Business Quant Peers API. Swap YOUR_API_KEY for your own key.

https://data.businessquant.com/peers?ticker=BKNG&cols=Revenue%20(Quarter),Net%20Income%20(Quarter)&api_key=YOUR_API_KEY