The Netherlands was Booking Holdings’s largest region in fiscal 2025, bringing in $21.70B of $24.28B (89%).
| Geography | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Outside Of The U.S | — | $19.04B | $21.25B | — | ||||||||||||||
| Non-Us | $14.89B | — | — | — | ||||||||||||||
| The Netherlands | — | — | — | $21.70B | ||||||||||||||
| U.S | $2.21B | $2.33B | $2.49B | $2.58B | ||||||||||||||
| United States | — | — | — | — | ||||||||||||||
| Other | — | — | — | — | ||||||||||||||
| Other Countries | — | — | — | — | ||||||||||||||
| Total Revenues | — | — | — | — | ||||||||||||||
| United Kingdom | — | — | — | — | ||||||||||||||
| Total | $17.09B | $21.37B | $23.74B | $24.28B |
Booking Holdings brought in $24.28B from its two regions in fiscal 2025, the year ended December 31, 2025. Booking Holdings regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $23.74B. The Netherlands was the largest at $21.70B (89.4%), ahead of U.S at $2.58B (10.6%).
Booking Holdings stopped reporting Outside Of The U.S ($21.25B in fiscal 2024) and Non-Us ($14.89B in fiscal 2022) as separate regions.
Agency Revenues was Booking Holdings’s largest product and service line in fiscal 2025, bringing in $7.97B of $9.16B (87%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Agency Revenues | $9.00B | $9.41B | $8.52B | $7.97B | |||||
| Agency Revenue | — | — | — | — | |||||
| Merchant Revenues | $7.19B | $10.94B | $14.14B | — | |||||
| Merchant Revenue | — | — | — | — | |||||
| Advertising & Other Revenues | $894.00M | $1.02B | $1.07B | $1.19B | |||||
| Other Incentive Programs - Additional Rebates | — | — | — | — | |||||
| Total | $17.09B | $21.37B | $23.74B | $9.16B |
Booking Holdings brought in $9.16B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That is less than the $24.28B it reports by geography, so these lines do not cover all of its revenue. Agency Revenues was the largest at $7.97B (87.0%), ahead of Advertising & Other Revenues at $1.19B (13.0%).
Compared with fiscal 2024, Advertising & Other Revenues grew 11.3% to $1.19B, while Agency Revenues fell 6.5% to $7.97B. Some of that change comes from Booking Holdings regrouping its lines.
Booking Holdings stopped reporting Merchant Revenues as a separate line after fiscal 2024, when it brought in $14.14B.
Booking Holdings (BKNG) reports its revenue by geography and by product and service. In fiscal 2025, The Netherlands was its largest region, bringing in $21.70B (89.4% of the total), followed by U.S at $2.58B (10.6%).
The Netherlands was Booking Holdings' largest region in fiscal 2025, bringing in $21.70B, or 89.4% of the $24.28B total across its two regions.
Agency Revenues was Booking Holdings' largest product and service line in fiscal 2025, bringing in $7.97B, or 87.0% of the $9.16B total across its two product and service lines.
Every figure comes from Booking Holdings' annual financial filings, as reported. Each line keeps the name Booking Holdings gives it, and years follow its fiscal calendar.
Booking Holdings' revenue by geography goes back to fiscal 2008, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.