CRM
2nd
Salesforce
$199.53Bn
242.44
-0.01%
-4.66%
The company sells the Marketing Cloud, which provides marketing automation and tools for businesses to create personalized customer experiences.
ADBE
2nd
Adobe
$100.38Bn
256.73
+3.90%
-25.24%
The Digital Experience segment provides marketing professionals with tools for campaign orchestration and customer data management through products like Adobe Experience Platform, Marketo Engage, and Real Time Customer Data Platform.
INTU
2nd
Intuit
$89.99Bn
335.29
+2.97%
-49.56%
The company owns and operates Mailchimp, which is explicitly described as a platform for marketing automation and customer relationship tools used by marketing professionals.
TWLO
2nd
Twilio
$39.71Bn
258.58
+0.50%
+137.19%
The company offers the Segment customer data platform, which is used to unify and activate data for personalized engagement and omnichannel interactions. This product serves marketing organizations by allowing them to orchestrate the customer journey from acquisition to retention.
GDDY
2nd
GoDaddy
$13.81Bn
108.86
+2.08%
-17.82%
GoDaddy sells digital marketing tools and services as part of its Applications and Commerce segment to help customers build their online presence.
HUBS
2nd
Hubspot
$12.45Bn
250.74
+6.88%
-44.47%
The company provides 'AI powered engagement hubs' for Marketing and Content, enabling firms to attract and engage customers through marketing automation and content management.
ZETA
Zeta Global Holdings
$7.61Bn
33.55
+3.17%
+80.96%
Zeta Global provides the Zeta Marketing Platform, which includes marketing automation, an Email Service Provider, and a CDP+ customer data platform. These tools are sold to enterprise marketing organizations to execute omnichannel engagement across email, social media, and web.
DOCS
2nd
Doximity
$6.00Bn
33.35
+6.04%
-50.96%
The company's Marketing Solutions suite allows pharmaceutical manufacturers and health systems to deliver sponsored content and run targeted campaigns via newsfeeds and direct messaging to reach specific physician audiences.
KVYO
Klaviyo
$5.82Bn
19.59
+11.88%
-19.48%
Klaviyo provides a marketing automation platform that enables personalized marketing across email, text messaging, WhatsApp, and push notifications. Its revenue is driven by subscriptions based on the volume of messages sent and the number of active consumer profiles, which is the core model for marketing software.
NIQ
2nd
NIQ Global Intelligence
$5.63Bn
19.09
+2.63%
+37.83%
The company's Activation offerings specifically help clients optimize marketing spend and target advertising using predictive insights and custom reports.
XMTR
2nd
Xometry
$5.20Bn
93.64
+2.38%
+93.79%
The company owns and operates Thomasnet, which generates revenue through advertising and marketing offerings for industrial sourcing.
BRZE
Braze
$5.18Bn
45.57
+51.70%
+65.65%
Braze sells a customer engagement platform used by marketers to execute cross-channel orchestration, email, SMS, and push notifications. Its revenue is derived from subscriptions tied to the volume of messages sent and monthly active users, which aligns with the marketing software model.
WIX
2nd
Wix.com
$4.35Bn
79.04
+2.68%
-42.55%
The company offers Email Marketing Subscriptions for audience engagement and manages Paid Ad Campaigns for social media and search platforms. These tools are sold to businesses to plan and execute their marketing efforts.
FRSH
2nd
Freshworks
$3.90Bn
14.85
+5.10%
+32.35%
Freshworks offers Freshmarketer, which provides campaign automation and marketing tools for businesses to plan and execute their marketing efforts.
SRAD
2nd
Sportradar Group AG
$3.74Bn
11.99
-0.33%
-54.24%
The company provides marketing tools and fan engagement solutions to sports leagues and betting operators to drive user acquisition and interaction.
RAMP
LiveRamp Holdings
$2.32Bn
38.19
-0.05%
+36.34%
LiveRamp provides a data connectivity platform used by advertisers, brands, and agencies for targeted marketing, measurement, and personalization. Its core services, including data onboarding and identity resolution, are designed to help marketing organizations activate first-party and third-party data for campaign orchestration.
STGW
2nd
Stagwell
$2.19Bn
8.94
-0.11%
+70.61%
The company sells a comprehensive suite of technology solutions for in-house marketers via 'The Marketing Cloud,' which includes SaaS and DaaS offerings for AI-driven text analysis, predictive analytics, and audience insights.
ZD
2nd
Ziff Davis
$1.99Bn
56.79
+0.76%
+55.42%
The MOZ Group provides search engine optimization (SEO) tools and email marketing delivery services to business customers.
INOD
2nd
Innodata
$1.89Bn
55.04
+1.93%
-27.47%
The company operates the Agility PR Solutions platform, which provides media intelligence and public relations software for monitoring analytics and managing communication campaigns.
PLBL
2nd
Polibeli
$1.71Bn
5.36
+0.19%
-36.79%
The company generates income from sales promotion services, including marketing support and online platform account management for merchants selling on third-party e-commerce sites.
SBET
Sharplink
$1.71Bn
7.87
+5.50%
-46.79%
Sharplink operates an affiliate marketing business and the PAS net network, which earns commissions from sportsbook and casino operators for referring new depositing customers through performance-based marketing arrangements.
ALKT
2nd
Alkami Technology
$1.57Bn
14.66
+4.64%
-36.81%
Alkami provides data and marketing tools, including the acquired Segmint for data analytics, to help financial institutions engage and grow their account holder base through targeted marketing and predictive insights.
CXM
2nd
Sprinklr
$1.53Bn
6.45
+5.56%
-16.88%
The company offers a 'Sprinklr Marketing' suite and is recognized as a leader in content marketing platforms, providing AI-based capabilities for marketing campaign management and social media management.
GTM
2nd
ZoomInfo Technologies
$1.20Bn
4.10
+4.33%
-60.84%
The company has a dedicated ZoomInfo Marketing segment that provides account-based marketing, advertising, and onsite conversion optimization tools for marketers to drive awareness and lead generation.
GDRX
2nd
GoodRx Holdings
$1.20Bn
3.52
+4.45%
-11.56%
The Pharma Direct Offering segment earns fees from pharmaceutical manufacturers to advertise and integrate copay cards and patient assistance programs on the platform.
DLX
2nd
Deluxe
$1.07Bn
23.30
+2.10%
+26.49%
The Data Solutions segment delivers data-driven marketing services and targeted campaigns using a comprehensive marketing data repository to help clients acquire and cross-sell customers.
TDAY
2nd
Usa Today
$1.03Bn
7.01
+0.72%
+97.46%
Through its LocaliQ segment, the company sells a cloud-based platform providing marketing automation and AI-driven advertising optimization to small and medium-sized businesses. This is a standalone software product sold to brands to manage their own marketing efforts.
SMWB
2nd
Similarweb
$778.31Mn
8.95
+3.35%
+2.17%
The company provides digital advertising and ecommerce activity insights specifically to help agencies and brands optimize their marketing strategies. Its products are used by marketing organizations to analyze digital advertising performance and competitor engagement.
MNTN
2nd
Mntn
$776.23Mn
10.46
+5.34%
-30.87%
The company provides a self-serve software platform that allows marketers to plan and execute campaigns, manage budgets, and measure performance, which aligns with the functions of marketing automation and campaign orchestration software.
SPT
Sprout Social
$759.72Mn
12.54
+7.55%
+16.11%
Sprout Social sells a social media management platform used by marketing organizations to plan, publish, and analyze social media activities. Its specific product modules for influencer marketing, employee advocacy, and reputation management align directly with the marketing software category.
PHR
2nd
Phreesia
$747.95Mn
12.05
+6.64%
-47.47%
The Network Solutions segment sells personalized engagement and marketing channels to life sciences companies, utilizing annual contracts priced on a per-engagement basis with closed-loop reporting and analytics.
PAR
2nd
Par Technology
$734.60Mn
17.76
+2.48%
-49.39%
Through its Engagement Cloud and the Punchh product offering, the company provides AI-powered guest engagement tools for managing loyalty, marketing, and targeted campaigns via email and SMS.
YEXT
Yext
$710.87Mn
7.16
+2.87%
-14.56%
Yext provides a digital presence platform that allows businesses to manage their brand information, listings, and reviews across a network of over 200 publishers. Its core products, such as Listings, Reviews, and Social, are designed for marketing organizations to maintain consistent brand experiences and track performance via analytics.
IBEX
2nd
Ibex
$612.24Mn
46.00
+0.68%
+24.32%
The 'ibex Digital' segment sells digital marketing and online acquisition technology to help consumer-facing businesses grow their customer acquisition channels.
CARS
2nd
Cars.com
$568.92Mn
10.55
+3.74%
-0.19%
The Media Solutions segment sells targeted advertising products like Cars Social and VIN Performance Media to help dealers and OEMs reach in-market consumers.
PERI
2nd
Perion Network
$347.32Mn
8.90
+1.14%
-8.62%
The company offers marketing software capabilities such as the WAVE generative AI solution for personalized audio ads and dynamic creative optimization for high-impact display advertising, which are tools used by marketing organizations to execute campaigns.
BSCL
2nd
BILI Social International
$277.87Mn
6.88
+0.00%
+40.41%
The company provides marketing services through BILI Boost™ and BILI Boost+™, which earn fixed fees for sourcing creators, managing content creation, and executing paid amplification for brand campaigns.
TTGT
TechTarget
$266.17Mn
3.68
+0.27%
-33.69%
TechTarget sells a portfolio of data-driven marketing services, including brand products, content marketing, and demand generation services. Its 'Brand and Content' and 'Demand and Intent' segments specifically target technology vendors to build brand awareness and identify in-market prospects.
OPRX
2nd
OptimizeRx
$168.21Mn
8.93
+2.17%
-56.01%
The company sells marketing software and data services to pharmaceutical and biotechnology firms to deliver targeted marketing messages and increase brand visibility. Its revenue is derived from clients paying for media execution services and audience targeting solutions like Micro Neighborhood for direct-to-consumer campaigns.
LEE
2nd
Lee Enterprises
$142.89Mn
6.41
+1.58%
+57.49%
Lee Enterprises sells the BLOX Digital SaaS content management platform as a digital service to external customers.
TSQ
2nd
Townsquare Media
$67.07Mn
3.77
+0.00%
-40.63%
The company provides a subscription-based SaaS business management platform for small and medium businesses that includes SEO, social media management, email marketing, and reputation monitoring.
DTCX
2nd
Datacentrex
$53.12Mn
1.34
+2.29%
-71.24%
The company provides an advertiser dashboard that allows brands to set budgets, select cost per post, and manage influencer marketing campaigns. This functionality serves as a marketing automation and campaign orchestration tool for the advertiser's marketing organization.
MCHX
Marchex
$50.79Mn
1.28
+1.59%
-28.89%
Marchex provides conversation intelligence and analytics that enable organizations to optimize customer acquisition and measure marketing return on investment. Its products, such as Marketing Edge and Sonar, are used by brands to transform conversations into measurable business outcomes, which aligns with the marketing analytics and attribution functions of T-17.
JG
2nd
Aurora Mobile
$49.18Mn
8.20
-0.24%
-3.53%
The company offers an Advertisement SAAS and the JG Alliance, which earns revenue from advertisement spend and performance-based fees (CPC/CPA). It also provides an AD Mediation Platform that helps developers access third-party advertising networks via revenue sharing.
GRSD
Grandstand
$47.03Mn
1.34
-2.90%
-82.60%
The company's primary revenue source (75%) comes from its marketing segment, which operates branded websites like Gambling.com and Bookies.com to attract consumers and refer them to gambling operators. This activity matches the description of marketing automation and campaign orchestration where the buyer is the marketing organization (gambling operators) and the product is the traffic and lead generation stack.
EUBG
Entrepreneur Universe Bright
$42.53Mn
0.25
+0.00%
-81.06%
The company generates the majority of its revenue from digital marketing consulting services and agency-based sourcing and marketing delivered through the Chuangyetianxia platform. Its core business is providing branding and marketing support to private enterprises, including start-ups and small firms.
IZEA
2nd
IZEA Worldwide
$41.62Mn
2.39
+2.14%
-56.15%
The company earns SaaS Services Revenue from its proprietary technology platforms that facilitate engagement with social influencers and content creators. These tools are sold to marketers to manage their influencer marketing and campaign execution.
MYPS
2nd
Playstudios
$41.62Mn
3.81
-1.55%
+296.88%
The company utilizes in-game advertising as a specific means of monetizing player engagement and enhancing its revenue streams.
PHUN
Phunware
$41.51Mn
2.03
+2.01%
-27.76%
Phunware provides a cloud-based platform for brands to promote and monetize mobile application identities, specifically competing in mobile marketing automation and audience monetization. Its revenue model includes recurring software license subscriptions for these marketing-focused cloud offerings.
GAME
2nd
GameSquare Holdings
$32.89Mn
2.57
+0.39%
-54.03%
GameSquare sells software specifically for marketing and influencer management through Sideqik, a social influencer marketing platform used by advertisers and brands.
AMBR
2nd
Amber International Holding
$30.32Mn
1.75
-3.85%
-18.60%
The company maintains a legacy business providing data-driven marketing solutions, audience engagement tools, and real-time bidding optimization for marketers and merchants.
BOTX
Datz World Holdings
$30.02Mn
0.30
+0.00%
-90.38%
Leafbuyer operates a marketing technology platform providing tools for customer acquisition and retention, specifically text messaging, loyalty programs, and custom branded applications. Its revenue is derived from recurring subscription fees for these marketing capabilities and premium add-ons like the Total Network Solution for real-time deal posting.
CREX
Creative Realities
$22.72Mn
2.15
+2.38%
-25.09%
The company sells software platforms like ReflectView, AdLogic, and Clarity used for digital signage management, ad trafficking, and content scheduling. These tools are used by enterprises to manage their marketing presence and monetize advertising opportunities in out-of-home environments.
ACCS
ACCESS Newswire
$17.62Mn
4.57
+0.44%
-53.32%
The company sells a communications platform for press release distribution, media monitoring, and pitching, which are core marketing and brand-building activities. Its revenue comes from tiered subscriptions (ACCESS PR, ACCESS IR) used by businesses to manage their public relations and engage stakeholders.
MOGU
2nd
Mogu
$13.91Mn
1.94
+1.04%
-35.97%
The company sells marketing services to brands on a cost-per-click or cost-per-mille basis to provide greater exposure for their products on the platform.
SAGT
2nd
Sagtec Global
$9.83Mn
0.50
+19.05%
-74.23%
The company provides social media management services for influencers and key opinion leaders, using AI analytics and content strategies to optimize engagement, accounting for 8.19% of revenue.
MF
2nd
MindForge
$9.49Mn
11.41
+8.67%
—
The company's largest revenue share comes from Digital Promotion Services, where it sells tracked hyperlinks and visibility on social media platforms like Tik Tok, Kuaishou, and Weibo to insurance clients.
BLIN
Bridgeline Digital
$8.69Mn
0.69
-5.48%
-46.09%
Bridgeline Digital provides a suite of marketing technology products, including HawkSearch for recommendations and WooRank for SEO audits, specifically designed to optimize visitor traffic and conversion rates. Its core business is selling a marketing stack to businesses to manage their digital presence and grow online revenue.
IFBD
Infobird
$6.31Mn
0.77
-2.53%
-28.70%
The company generates revenue through Pure Tech, which provides social media marketing, search engine optimization (SEO), and strategic content distribution. These services are specifically designed to help customers in the maternal and infant care sector acquire users and improve conversion rates.
VS
Versus Systems
$5.01Mn
1.01
+0.00%
-48.21%
Versus Systems sells software to advertising agencies and marketers to increase customer acquisition, loyalty, and brand affinity through gamified rewards. Its 'Winfinite' product line is specifically described as an interactive advertising tool used by agencies and advertisers to reach customers on mobile devices.
SPTY
Specificity
$4.98Mn
0.28
+0.00%
-46.15%
Specificity sells a digital marketing technology stack called Put Thru and a DIY platform called Pick Pocket, which provide behavior-based audience targeting, ad sequencing, and analytics reporting. These products are sold to small and medium-sized businesses to manage their marketing efforts and capture online traffic.
AIRE
2nd
reAlpha Tech
$4.89Mn
0.91
-8.08%
-91.93%
The company's subsidiary AiChat provides an AI-powered conversational platform for businesses to automate marketing and customer service via messaging channels, generating revenue through subscription packages.
CNET
ZW Data Action Technologies
$4.88Mn
1.33
-9.52%
-39.27%
The company's largest revenue stream (81%) comes from its Internet advertising and related services segment, which provides omni-channel advertising, precision marketing, and influencer marketing tools. It specifically sells marketing tools and intelligent promotion systems to SMEs to improve sales lead conversion.
VIIQ
VisitIQ
$4.69Mn
1.66
+0.00%
+730.00%
VisitIQ sells an AI-driven go-to-market platform used by marketing agencies and brands for audience identification, enrichment, and campaign activation. Its revenue is derived from subscriptions for tools that enable the personalization of marketing content and messaging across channels.
GDLG
2nd
Glidelogic
$4.00Mn
0.06
+0.00%
-76.00%
The AI E Commerce & Content Engine segment provides AI-generated livestream scripts, virtual avatars, and optimized ad placements for TikTok Shop partners and cross-border merchants.
AUUD
2nd
Auddia
$3.89Mn
0.93
-7.92%
-93.11%
The company sells the Discovr Radio platform to artists and record labels, providing them with tools for music placement, campaign analytics, and promotional exposure. This serves as a marketing stack for the music industry to execute and measure promotional campaigns.
MMA
2nd
Mixed Martial Arts
$3.65Mn
0.28
-12.50%
-82.05%
The Hype business unit provides a marketing platform for gym owners, coaches, and athletes to manage social media, monetize content, and engage audiences to convert followers into paying customers.
XESP
Electronic Servitor Publication Network
$3.21Mn
0.06
+0.00%
+500.00%
The company provides digital activation and engagement solutions, specifically using its 'Digital Engagement Engine' for dynamic content provisioning and interaction management to move audiences from awareness to action. These activities align with marketing automation, content personalization, and campaign orchestration for B2B clients.
ZICX
Zicix
$2.92Mn
0.23
+0.00%
-81.15%
Zicix provides an 'AI Enabled Global Network Marketing and Advertising Platform' used by advertising agencies and brand owners to launch and manage measurable marketing campaigns. Its cloud services revenue, which is its primary current revenue driver, comes from providing content creation, campaign management, and performance analytics.
BQ
2nd
Boqii Holding
$2.41Mn
0.56
-3.45%
-93.21%
Boqii has a dedicated segment for Online Marketing and Information Services, providing ad placement, campaign planning, and market insights to brand owners.
LCFY
Locafy
$2.25Mn
1.25
-1.57%
-76.42%
Locafy sells a SaaS online marketing technology stack including AI Pages, Map Pack Booster, and business listing syndication to help small businesses improve search engine rankings. Its primary revenue comes from subscription fees for these marketing automation and visibility tools.
PARA
Banzai International
$1.92Mn
0.54
-1.82%
-99.09%
Banzai operates in the marketing technology (MarTech) industry, providing a portfolio of SaaS products for demand generation, marketing automation, and measurement and attribution. Its revenue is derived from recurring subscriptions for tools like OpenReel, CreateStudio, and Demio, which are used by marketing organizations to execute and measure campaigns.
STWI
Teg Overseas
$1.90Mn
0.47
-6.00%
—
StageWise Strategies sells software for search engine optimization (SEO) and keyword research, which are core components of the marketing stack used to plan and execute online visibility. Its revenue comes from subscriptions for tools that help entrepreneurs increase organic traffic and manage contextual advertising.
TGNT
Totaligent
$1.73Mn
0.01
+0.00%
-75.00%
Totaligent provides a digital marketing platform that includes programmatic advertising tools, multi-channel outreach (email, SMS, push notifications), and a data management program for targeted marketing. Its primary revenue comes from managed campaign services for publicly traded companies and political candidates using these marketing automation and orchestration tools.
GSUN
2nd
Golden Sun Technology
$1.66Mn
0.19
+5.56%
-92.78%
The company's e-commerce segment provides data-driven marketing and social media promotional services, including content planning, ad placement, and performance monitoring for SMEs on platforms like Douyin and WeChat.
SBIG
2nd
SBIG Holdings
$975.91K
0.02
+100.00%
-33.33%
The company operates a Brands Platform that allows cannabis brands to execute direct-to-consumer marketing automation, target consumer segments, and track campaign attribution and reporting insights.
TNMG
2nd
TNL Mediagene
$958.65K
3.00
+2.74%
-53.70%
The company provides content management systems and marketing technology solutions used by brands to optimize content and execute data-driven marketing campaigns.
NVNI
2nd
Nvni
$401.31K
0.04
-42.86%
-99.06%
The company generates revenue from digital marketing automation tools provided to small and medium enterprises within its acquired SaaS portfolio.
YHC
2nd
LQR House
$381.18K
1.78
-10.10%
-97.95%
LQR House provides marketing services to third-party alcohol brands, including banner ads, email campaigns, and influencer partnerships, earning fees through monthly retainers and placement charges.
CPOP
Pop Culture
$327.02K
3.47
+8.10%
-55.80%
The company's primary revenue driver (89%) is its Digital Entertainment segment, which provides customized digital marketing solutions, online promotion, and brand building campaigns for corporate clients. These activities match the description of marketing software and services used to execute campaigns and manage brand visibility for corporate buyers.
UZX
2nd
Linkage Global
$251.90K
1.00
-13.79%
-43.18%
The company provides digital marketing services and acts as an authorized Google agent to help merchants tailor advertising campaigns and improve ROI.
CMLSQ
2nd
Cumulus Media
$176.68K
0.01
+0.00%
-92.86%
Cumulus provides digital marketing solutions to its customers, specifically offering standalone services such as email campaigns, geo-targeted ads, and search engine optimization.
TC
2nd
Token Cat
$162.43K
1.37
-4.20%
-91.99%
The company generates revenue from online marketing services, specifically mentioning demand-side advertising and the provision of marketing information to its customers.
ONFO
Onfolio Holdings
$106.65K
0.52
-7.14%
-99.02%
A significant portion of the company's revenue is generated through its B2B SEO and marketing services segment, which includes agencies like Eastern Standard, DDS Rank, and RevenueZen that provide brand strategy, SEO, and digital marketing to businesses.
LGCL
2nd
Lucas GC
$68.22K
1.64
-1.20%
-99.58%
The company offers information technology services that use AI and data analytics to push product information to prospects to generate sales leads for corporate clients. This functions as a marketing automation and lead generation tool for the buyer's marketing organization.
DBMM
2nd
Digital Brand Media & Marketing
$0.00
0.00
—
—
The company develops and monetizes the Digital Clarity Intelligence Engine platform through licensing and SaaS models, specifically focusing on B2B marketing and demand creation for SaaS and fintech firms.
STRG
Starguide
$0.00
0.00
—
-100.00%
The company's primary revenue-generating product is LeadLead, a cloud-based lead generation platform used by businesses to capture visitor information via opt-in links. This matches the description of marketing software used for campaign orchestration and lead capture, competing directly with marketing automation providers like HubSpot.
