Sprinklr (CXM) stock price is $6.41, up 4.82% on the day, as of Oct 20, 2026. It has a market cap of $1.51Bn and a P/E ratio of 65.36, and is classified in the CRM and Sales Software industry (Technology sector).
Enterprise Value
Margins
P/FCF
Key Stats
Market Cap1.51 Bn
P/E65.36
P/S1.73
Div. Yield0.00
Revenue Growth (1y) (Qtr)0.80
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About
Sprinklr provides a Unified CXM platform that helps organizations manage customer interactions across channels and teams.
Its AI native platform enables customer facing teams from service to marketing to collaborate across internal silos, communicate across digital and traditional channels and use AI to deliver better customer experiences at scale.
The company’s mission is to empower enterprises to deliver next generation unified journeys that reimagine the customer…
Sprinklr provides a Unified CXM platform that helps organizations manage customer interactions across channels and teams. Its AI native platform enables customer facing teams from service to marketing to collaborate across internal silos, communicate across digital and traditional channels and use AI to deliver better customer experiences at scale. The company’s mission is to empower enterprises to deliver next generation unified journeys that reimagine the customer experience. Sprinklr was founded in 2011 and has spent over a decade building a single codebase architecture that combines structured and unstructured data from numerous sources. By maintaining a common data foundation the platform can carry customer context across every stage of the lifecycle from discovery to purchase to care. This approach allows brands to obtain a continuous connected view of the customer rather than fragmented moments from disconnected systems. Sprinklr serves a broad range of industries and operates in the customer experience management software sector. The system processes over 450 million conversations and makes over 8 billion AI predictions every day while handling more than 200 million contact center interactions each month. It also tracks over 40,000 brands and influencers and manages over 4 billion profiles across digital channels.
Sprinklr generates revenue primarily through subscription fees for its Unified CXM platform. The platform is offered as four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing. Each suite provides AI based capabilities for specific functions such as customer service, social media management, consumer intelligence and marketing campaign management. Customers pay for access to the platform and may add additional modules or increase usage across business units and geographies. In addition to subscriptions Sprinklr offers professional services including implementation, training and managed services to help customers realize value from day one. These services are billed separately and contribute to overall revenue. The company’s customer base includes large enterprises, marketing agencies, government departments, non profit organizations and educational institutions. As of January 31 2026 Sprinklr had 1,677 customers of which 59 percent were Fortune 100 companies. It also had 141 customers with subscription revenue of at least one million dollars in the trailing twelve month period. The average subscription revenue per customer in the million dollar cohort exceeded three million dollars for the most recent fiscal year. Professional services represent a smaller portion of total revenue but play a key role in customer adoption and expansion.
Sprinklr operates in the highly fragmented customer experience management market where many vendors offer point solutions for specific functions. The company asserts that it is the only platform that completely addresses unified CXM needs of enterprise scale organizations. Competitors include suppliers of social media management tools, social listening platforms, customer service and contact center solutions, feedback management systems, content marketing and social advertising applications, as well as consulting firms and traditional CRM and ERP vendors. Sprinklr’s competitive advantages stem from its unified data and customer context, its purpose built AI engine, its advanced listening capabilities and its scalable enterprise grade architecture. The platform holds certifications such as ISO 27001, SOC 1, SOC 2, SOC 3, PCI DSS Level 1, FedRAMP authorization and compliance with GDPR and CCPA. It is recognized as a leader by Gartner in content marketing platforms and voice of the customer solutions, and by Forrester in social suites and digital customer interaction solutions. IDC also positions Sprinklr as a leader in contact center as a service and voice of the customer marketscapes. These factors help Sprinklr differentiate itself and attract large multinational customers seeking a single vendor for end to end CXM. The company continues to invest in research and development to extend its AI capabilities and maintain technological leadership. Sprinklr continues to file patent applications and invest in specialized AI models for more than sixty industry verticals.
Sprinklr serves a diverse set of customers ranging from global corporations to public sector entities and nonprofit organizations. Its customers are located in more than 90 countries and the platform supports over 150 languages. The company reports that 59 percent of the Fortune 100 companies are among its clientele. In addition to large enterprises Sprinklr works with marketing agencies that manage social and digital campaigns for multiple brands. Government departments and educational institutions also use the platform to improve service delivery and engagement with constituents. The average subscription revenue per customer in the million dollar cohort exceeded three million dollars indicating strong upsell potential within the existing base. Sprinklr’s growth strategy focuses on increasing revenue from current customers by expanding product usage across additional divisions and geographies. The company also seeks to grow its customer base by targeting new verticals and expanding its partner ecosystem. While specific customer names are not disclosed in the filing the breadth of the base demonstrates the platform’s appeal across industries and regions. International markets contributed approximately 44 percent of total revenue for the fiscal year ended January 31 2026.
Sector:TechnologySector rationaleSprinklr designs and sells a Unified CXM platform, which is a software-as-a-service (SaaS) product. Its revenue is primarily generated through subscription fees for its AI-native software suites (Service, Social, Insights, and Marketing), fitting the profile of CRM, Marketing, and Business Process Automation software within the Technology sector.Industries:CRM and Sales SoftwareCRM and Sales SoftwarePrimarySprinklr provides a Unified CXM platform designed to manage customer interactions and the customer lifecycle from discovery to purchase to care. Its product suites, such as Sprinklr Service and Sprinklr Social, focus on managing the customer relationship and interaction pipeline for large enterprises.Marketing SoftwareMarketing SoftwareSecondaryThe company offers a 'Sprinklr Marketing' suite and is recognized as a leader in content marketing platforms, providing AI-based capabilities for marketing campaign management and social media management.IT ServicesIT ServicesSecondarySprinklr generates revenue from professional services, including implementation, training, and managed services to help customers realize value from the platform.Classified using BQ-MICSCIK: 0001569345
Bull & bear
Investment Thesis
▲ Bull case
Sprinklr's fourth-quarter renewal rate was the highest in fiscal year 2026, with expectations for continued improvement in Q1 and Q2 of fiscal year 2027, signaling a stabilization in customer retention after earlier elevated churn, which management attributes to the Bear Hug initiative focusing on top-tier customers representing 90% of revenue, and this progress positions the company to transition from operational fix-up to growth acceleration as customer sentiment improves and multiyear commitments increase.
The company's generative AI-native Service SKUs achieved 50% year-over-year ARR growth in fiscal year 2026, driven by AI agents, contact center intelligence, and agent copilot, with customers funding these initiatives from existing software budgets rather than cutting core spend, indicating strong organic demand for AI capabilities embedded in Sprinklr's platform, and management plans to incentivize sales teams to accelerate adoption further in the next 9–12 months to support the acceleration phase of transformation.
Sprinklr's partnership strategy with global system integrators yields a 75% higher win rate, as evidenced by a flagship deal with a leading global payments company standardizing corporate communications, brand, social care, and MarTech on its platform, which provides a single source of proof for global marketing data and converts social signals into actionable intelligence, and the company aims to grow this ecosystem without diluting margins by leveraging partners for implementation while focusing on its core software AI platform.
The company ended fiscal year 2026 with $502.5 million in cash and marketable securities, no debt, and generated $142 million in free cash flow for the year, up 140% year-over-year, and authorized a $200 million share buyback program to be completed by March 15, 2027, signaling management's confidence in the strategy and belief that the current share price represents a compelling opportunity, while maintaining sufficient capital to execute its growth agenda post-repurchases.
Sprinklr's fourth-quarter renewal rate was the highest in fiscal year 2026, with expectations for continued improvement in Q1 and Q2 of fiscal year 2027, signaling a stabilization in customer retention after earlier elevated churn, which management attributes to the Bear Hug initiative focusing on top-tier customers representing 90% of revenue, and this progress positions the company to transition from operational fix-up to growth acceleration as customer sentiment improves and multiyear commitments increase.
The company's generative AI-native Service SKUs achieved 50% year-over-year ARR growth in fiscal year 2026, driven by AI agents, contact center intelligence, and agent copilot, with customers funding these initiatives from existing software budgets rather than cutting core spend, indicating strong organic demand for AI capabilities embedded in Sprinklr's platform, and management plans to incentivize sales teams to accelerate adoption further in the next 9–12 months to support the acceleration phase of transformation.
Sprinklr's partnership strategy with global system integrators yields a 75% higher win rate, as evidenced by a flagship deal with a leading global payments company standardizing corporate communications, brand, social care, and MarTech on its platform, which provides a single source of proof for global marketing data and converts social signals into actionable intelligence, and the company aims to grow this ecosystem without diluting margins by leveraging partners for implementation while focusing on its core software AI platform.
The company ended fiscal year 2026 with $502.5 million in cash and marketable securities, no debt, and generated $142 million in free cash flow for the year, up 140% year-over-year, and authorized a $200 million share buyback program to be completed by March 15, 2027, signaling management's confidence in the strategy and belief that the current share price represents a compelling opportunity, while maintaining sufficient capital to execute its growth agenda post-repurchases.
Sprinklr's fiscal year 2027 guidance calls for only 1% total revenue growth at the midpoint, with subscription revenue growth of 3%, reflecting a significant deceleration from the 8% total revenue and 5% subscription revenue growth achieved in fiscal year 2026, and this outlook assumes professional services revenue will decline to $91 million from $100.9 million in the prior year, suggesting that the Bear Hug initiatives may not be translating into sustainable subscription-driven expansion as expected.
Despite highlighting improvements in renewal rates, the company reported 141 customers contributing $1 million or more in subscription revenue at the end of fiscal year 2026 Q4, which is four fewer than in Q3, and management explicitly stated they do not intend to disclose this metric quarterly going forward, raising concerns about the durability of top-tier customer retention and the potential for ongoing churn pressure in the installed base that is not being adequately addressed.
While Sprinklr emphasizes AI-native innovation, the company is experiencing higher data and hosting costs due to expanded AI capabilities, particularly in Sprinklr Service, and is investing in hiring AI and R&D talent with forward-deployed engineers, yet these costs are pressuring margins, as reflected in the flat non-GAAP operating margin guidance of 17% for fiscal year 2027 despite ongoing cost discipline, suggesting that profitability gains from operational efficiency may be offset by the investments required to compete in the AI landscape.
The company's reliance on a partnership ecosystem for services delivery, while intended to avoid margin dilution, introduces execution risk, as evidenced by the need to "feed both sides" of the model, and management acknowledged that services revenue is expected to decelerate to levels seen one year ago, indicating that the large Global 50 implementation that drove prior-year services growth is winding down without a clear replacement catalyst, potentially leaving a gap in revenue contribution and customer adoption momentum.
Sprinklr operates in a highly competitive customer experience management market where DIY AI initiatives and in-house coding are becoming more prevalent, as noted in discussions about generative AI SKUs, and the company faces competition not only from external vendors but also from customers building their own solutions on internal platforms, which could undermine the value proposition of its unified platform if enterprises perceive they can achieve similar outcomes with greater control and lower long-term costs.
Sprinklr's fiscal year 2027 guidance calls for only 1% total revenue growth at the midpoint, with subscription revenue growth of 3%, reflecting a significant deceleration from the 8% total revenue and 5% subscription revenue growth achieved in fiscal year 2026, and this outlook assumes professional services revenue will decline to $91 million from $100.9 million in the prior year, suggesting that the Bear Hug initiatives may not be translating into sustainable subscription-driven expansion as expected.
Despite highlighting improvements in renewal rates, the company reported 141 customers contributing $1 million or more in subscription revenue at the end of fiscal year 2026 Q4, which is four fewer than in Q3, and management explicitly stated they do not intend to disclose this metric quarterly going forward, raising concerns about the durability of top-tier customer retention and the potential for ongoing churn pressure in the installed base that is not being adequately addressed.
While Sprinklr emphasizes AI-native innovation, the company is experiencing higher data and hosting costs due to expanded AI capabilities, particularly in Sprinklr Service, and is investing in hiring AI and R&D talent with forward-deployed engineers, yet these costs are pressuring margins, as reflected in the flat non-GAAP operating margin guidance of 17% for fiscal year 2027 despite ongoing cost discipline, suggesting that profitability gains from operational efficiency may be offset by the investments required to compete in the AI landscape.
The company's reliance on a partnership ecosystem for services delivery, while intended to avoid margin dilution, introduces execution risk, as evidenced by the need to "feed both sides" of the model, and management acknowledged that services revenue is expected to decelerate to levels seen one year ago, indicating that the large Global 50 implementation that drove prior-year services growth is winding down without a clear replacement catalyst, potentially leaving a gap in revenue contribution and customer adoption momentum.
Sprinklr operates in a highly competitive customer experience management market where DIY AI initiatives and in-house coding are becoming more prevalent, as noted in discussions about generative AI SKUs, and the company faces competition not only from external vendors but also from customers building their own solutions on internal platforms, which could undermine the value proposition of its unified platform if enterprises perceive they can achieve similar outcomes with greater control and lower long-term costs.