SBIG Holdings SBIG

SpringBig Holdings, Inc. provides a Software-as-a-Service loyalty and digital communications platform designed for cannabis retailers and brands in North America. The company enables its clients to communicate with consumers, increase customer loyalty, and expand their consumer base through an integrated technology platform supported by robust analytics. SpringBig’s solutions include messaging services, loyalty programs, premium loyalty tiers, and prepaid gift card functionality, all aimed at driving consumer action and improving marketing effectiveness for cannabis businesses operating under stringent regulatory environments.

SpringBig generates revenue primarily through monthly recurring subscription fees charged to retail clients for access to its platform and messaging services, with additional fees for excess use of communication credits beyond pre-determined monthly volumes. The company also earns revenue from its brands platform, which allows cannabis brands to advertise and engage consumers directly, and through revenue-sharing arrangements when clients offer paid premium loyalty tiers to consumers. Additionally, SpringBig receives a proportion of the value from prepaid gift cards used within its loyalty wallet as a payment method.

The company operates through the following segments:

• Retail Platform: This segment provides cannabis retailers with access to SpringBig’s core SaaS platform, including loyalty program management, digital messaging via SMS, email, and push notifications, and analytics tools for tracking customer behavior and campaign performance. Retailers use this segment to send promotions, manage rewards wallets, and integrate with point-of-sale systems to collect transaction data. The Retail Platform supports compliance with TCPA, FCC, and Canadian CRTC regulations through built-in consent management and message filtering technology.
• Brands Platform: This segment enables cannabis brands to advertise directly to consumers, drive brand awareness, acquire high-lifetime-value customers, and access detailed campaign attribution and reporting insights. Brands utilize this platform to target specific consumer segments based on preferences and purchase behavior, leveraging SpringBig’s data analytics capabilities. The Brands Platform facilitates direct-to-consumer marketing automation and helps brands measure the effectiveness of their campaigns from initial engagement to point of sale.
• Premium Loyalty and Gift Card Services: This segment generates revenue through a revenue-sharing model when clients offer paid premium loyalty tiers to consumers, with SpringBig receiving a portion of the consumer-paid subscription. It also includes revenue derived from prepaid gift cards used within the SpringBig rewards wallet, calculated as a proportion of the gift card value. This segment enhances customer retention and spend by offering exclusive rewards and flexible payment options within the loyalty ecosystem.

SpringBig Holdings, Inc. is a market leader in customer loyalty and marketing automation solutions for the cannabis industry, with operations in all U. S. states and Canadian provinces where cannabis is legalized for medical or recreational use. The company differentiates itself through its B2B2C platform model, which connects retailers, brands, and consumers while providing data analytics and compliance-focused messaging solutions. SpringBig competes favorably due to its scale, first-mover advantage in new markets, integrated POS and e-commerce partnerships, and proprietary technology that enables compliant communication despite restrictions on traditional marketing channels like social media and SMS for cannabis-related content.

SpringBig serves approximately 775 clients across roughly 2,400 distinct retail locations in the United States and Canada, supporting an enrolled consumer base of over 47 million individuals. The company’s clients include multi-state operators, independent cannabis retailers, and licensed brands seeking to enhance customer engagement, retention, and marketing return on investment. These clients processed over $5.7 billion in gross merchandise value through the platform in the past year, demonstrating the scale of SpringBig’s influence within the cannabis retail ecosystem.