Specificity, Inc. is a full service digital marketing firm that delivers cutting edge marketing solutions to identify and market in real time to potential customers who are actively in the buying cycle. The company focuses on business to business and business to consumer markets, aiming to give small and medium sized businesses a fair chance to capture online traffic. Its technology solution uses BiToS and Mobile Advertising Identifiers to build audiences, which eliminates bot traffic and reduces ad waste while creating real time messaging opportunities that are more efficient than broad based market platforms. In addition, the platform incorporates intuitive ad sequencing, audience identification technology, artificial intelligence integration, saturation modeling, conversion funneling, customer relationship management integration, traffic resolution, and comprehensive analytics reporting. Specificity developed these capabilities through organic in house growth and through its role as a technology incubator and early adopter of innovative marketing tools.
Specificity generates revenue through three primary service offerings that are part of its single segment business. Tradigital Partners is a white label digital marketing service designed exclusively for advertising agencies, allowing them to pair traditional campaigns with digital solutions under their own brand without needing internal expertise or infrastructure. This offering provides agencies with seamless integration, access to behavior based audience targeting, real time data for campaign optimization, scalability and customization, and comprehensive support and training. Put Thru is an enterprise grade digital marketing technology stack built for small and medium sized businesses, delivering sophisticated ad tech at a fraction of the cost of traditional enterprise solutions while using behavior based targeting to improve efficiency and reduce wasted spend. Put Thru also features simple scalability, omnichannel integration across social media, search and display networks, and a user friendly interface that can grow with the business. Pick Pocket is a do it yourself digital marketing platform aimed at small business owners who want to manage their advertising efforts directly, leveraging behavior based identification to create ideal customer profiles and target high intent consumers through mobile devices. Although Pick Pocket has not yet generated revenue, the company plans to monetize it through subscriptions, performance based pricing, or value added services in the future.
Specificity operates in a highly competitive and fragmented digital marketing industry where it faces competition from large holding company agencies such as Omnicom Group, Interpublic Group, WPP, Publicis Groupe, Dentsu, and Havas, as well as numerous independent agencies that work across multiple markets. In addition, the company contends with consultancies like Accenture and Deloitte, technology platforms, media companies, and other service firms that offer related marketing services. Specificity's competitive advantage lies in its proprietary technology that combines BiToS and Mobile Advertising Identifiers to eliminate bot traffic and deliver real time, behavior based targeting, which allows clients to lower customer acquisition costs and improve return on investment. The firm also benefits from its vertical integration as a technology incubator, enabling it to develop and market new solutions while using its own expertise to attract customers to those ventures. By maintaining separate, independent operating entities, Specificity can manage potential conflicts of interest when representing competing clients across its network.
The company's customer base consists primarily of small and medium sized businesses, with a specific focus on medium sized firms that generate annual revenues between $5 million and $25 million. Specificity targets clients in the Tampa Bay and New England regions, where it seeks to build long term relationships characterized by an average monthly spend of approximately $5,100 on digital marketing services. The firm reports having approximately nine full time employees as of December 31, 2025, and supplements its workforce with independent consultants and temporary staff as needed. Although the business is not seasonal, quarterly results can fluctuate due to factors such as client onboarding, large one time campaigns, changes in client spending, and the timing of contract start and completion. No specific customer names are disclosed in the filing.