Weibo (WB) Gross Margin (2013 - 2026)
Weibo (WB) recorded Gross Margin of 71.40% in Q2 2026, down 5.34 percentage points from 76.74% a year earlier and down 0.66 percentage points from the prior quarter.
Powered by 
Analysis
Weibo (WB) Gross Margin (2013 - 2026) Analysis & Trends
On a TTM basis, Weibo's Gross Margin came in at 73.36% as of Jun 30, 2026, down 4.80 percentage points year-over-year; for FY2025, it came in at 75.99%, down 2.95 percentage points from FY2024.
- Annual Gross Margin has a five-year change of -6.11 percentage points (FY2020 to FY2025).
- Across earlier years, Gross Margin came in at 78.94% in FY2024 (+0.21 pp), 78.73% in FY2023 (+65.68 pp), 13.05% in FY2022 (-68.93 pp) and 81.98% in FY2021 (-0.12 pp).
- The Q2 2026 figure is the lowest quarterly Gross Margin since Q1 2016.
- On a year-over-year basis, Gross Margin has declined for seven consecutive quarters, with an average year-over-year change of -2.66 percentage points over the last eight quarters.
- Peak year-over-year performance for Gross Margin in the last five years was a gain of 2.08 percentage points in Q4 2023, against a drop of 5.57 percentage points in Q1 2026 at the low end.
- Per Business Quant, the preceding three quarters came in at 72.05% (Q1 2026), 73.93% (Q4 2025) and 75.99% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 57.06% |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 88.26% |
| 10 | 1.59 Bn | -8.04 Bn | 324.02 Mn | 71.40% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 71.40% |
| Mar 31, 2026 | 72.05% |
| Dec 31, 2025 | 73.93% |
| Sep 30, 2025 | 75.99% |
| Jun 30, 2025 | 76.74% |
| Mar 31, 2025 | 77.62% |
| Dec 31, 2024 | 77.99% |
| Sep 30, 2024 | 80.11% |
| Jun 30, 2024 | 79.49% |
| Mar 31, 2024 | 78.05% |
| Dec 31, 2023 | 78.40% |
| Sep 30, 2023 | 78.74% |
| Jun 30, 2023 | 78.59% |
| Mar 31, 2023 | 79.25% |
| Dec 31, 2022 | 76.32% |
| Sep 30, 2022 | 79.19% |
| Jun 30, 2022 | 78.83% |
| Mar 31, 2022 | 78.37% |
| Dec 31, 2021 | 79.14% |
| Sep 30, 2021 | 83.05% |
API Access
Weibo Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=WB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "WB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=WB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();