First Capital (FCAP) Marketing and Advertising (2009 - 2026)
First Capital's Marketing and Advertising was $204,000 in Q2 2026, up 70.0% from $120,000 a year earlier and up 183.3% from the prior quarter.
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Analysis
First Capital (FCAP) Marketing and Advertising (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, First Capital's Marketing and Advertising was $564,000 through Jun 30, 2026, up 46.9% year-over-year; for FY2025, it was $482,000, up 35.0% from FY2024.
- Marketing and Advertising shows a five-year compound annual growth rate of 7.2% (FY2020 to FY2025).
- In earlier years, Marketing and Advertising was $357,000 in FY2024 (+8.5%), $329,000 in FY2023 (-6.8%), $353,000 in FY2022 (-0.3%) and $354,000 in FY2021 (+4.1%).
- The Q2 2026 figure marks the highest quarterly Marketing and Advertising in data going back to Q2 2010.
- Compared with a year earlier, Marketing and Advertising was higher in five of the last eight quarters, with growth averaging 34.4%.
- The best year-over-year quarter for Marketing and Advertising over five years was Q3 2024 (growth of 72.6%); the worst was Q3 2022 (a decline of 43.6%).
- Per Business Quant data, FCAP's Marketing and Advertising in the three quarters before Q2 2026 was $72,000 (Q1 2026), $141,000 (Q4 2025) and $147,000 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 909.02 Bn | 886.77 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 406.67 Bn | -7,110.43 Bn | - | - |
| 3 | Bank Of America | 350.91 Bn | -2,025.20 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 308.71 Bn | -2,966.46 Bn | - | - |
| 5 | Morgan Stanley | 293.66 Bn | -249.15 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.56 Bn | -546.44 Bn | - | - |
| 7 | Goldman Sachs | 262.71 Bn | -3,480.74 Bn | - | - |
| 8 | Wells Fargo & Company | 257.44 Bn | 92.87 Bn | - | 337.00 Mn |
| 9 | Mitsubishi Ufj Financial | 256.82 Bn | -75.42 Bn | 10.89 Bn | - |
| 10 | First Capital | 211.72 Mn | 211.72 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 204,000.00 |
| Mar 31, 2026 | 72,000.00 |
| Dec 31, 2025 | 141,000.00 |
| Sep 30, 2025 | 147,000.00 |
| Jun 30, 2025 | 120,000.00 |
| Mar 31, 2025 | 74,000.00 |
| Dec 31, 2024 | 83,000.00 |
| Sep 30, 2024 | 107,000.00 |
| Jun 30, 2024 | 79,000.00 |
| Mar 31, 2024 | 88,000.00 |
| Dec 31, 2023 | 90,000.00 |
| Sep 30, 2023 | 62,000.00 |
| Jun 30, 2023 | 94,000.00 |
| Mar 31, 2023 | 83,000.00 |
| Dec 31, 2022 | 150,000.00 |
| Sep 30, 2022 | 62,000.00 |
| Jun 30, 2022 | 79,000.00 |
| Mar 31, 2022 | 62,000.00 |
| Dec 31, 2021 | 114,000.00 |
| Sep 30, 2021 | 110,000.00 |
API Access
First Capital Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FCAP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "FCAP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FCAP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();