Ebay (EBAY) Return on Sales [ROS] (2009 - 2026)
Ebay's Return on Sales [ROS] came in at 21.57% for Q2 2026, up 4.02 percentage points from 17.55% a year earlier and up 1.79 percentage points from the prior quarter.
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Analysis
Ebay (EBAY) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Ebay reported Return on Sales [ROS] of 20.52%, down 0.76 percentage points year-over-year; for FY2025, it came in at 20.51%, down 2.03 percentage points from FY2024.
- Return on Sales [ROS] carries a five-year change of -9.12 percentage points (FY2020 to FY2025).
- Going back by year, Return on Sales [ROS] was 22.54% in FY2024 (+3.35 pp), 19.20% in FY2023 (-4.80 pp), 23.99% in FY2022 (-4.06 pp) and 28.05% in FY2021 (-1.59 pp).
- The Q2 2026 figure represents the highest quarterly Return on Sales [ROS] since Q1 2025.
- Year-over-year, Return on Sales [ROS] increased in three of the last eight quarters, with an average year-over-year change of +0.23 percentage points.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in Q4 2024 (a gain of 5.05 percentage points), and the weakest in Q4 2023 (a drop of 6.51 percentage points).
- Business Quant data shows EBAY's Return on Sales [ROS] at 19.78% (Q1 2026), 20.27% (Q4 2025) and 20.43% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,462.85 Bn | 3,197.75 Bn | 76.16 Bn | 31.81% |
| 2 | Meta Platforms | 1,559.43 Bn | 1,223.94 Bn | 51.23 Bn | 20.10% |
| 3 | Netflix | 262.12 Bn | 223.42 Bn | 6.80 Bn | 34.63% |
| 4 | Alibaba Group Holding | 253.57 Bn | 67.20 Bn | 15.16 Bn | 5.64% |
| 5 | Shopify | 191.77 Bn | 170.57 Bn | 1.78 Bn | 15.18% |
| 6 | Uber Technologies | 139.89 Bn | 110.71 Bn | 6.42 Bn | 9.80% |
| 7 | AppLovin | 130.31 Bn | 118.84 Bn | 1.94 Bn | 78.22% |
| 8 | Spotify Technology | 123.80 Bn | 80.72 Bn | 1.89 Bn | 13.52% |
| 9 | Booking Holdings | 120.61 Bn | 54.35 Bn | - | 38.43% |
| 10 | Ebay | 54.16 Bn | 42.10 Bn | 2.32 Bn | 19.21% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 19.21% |
| Jun 30, 2026 | 21.57% |
| Mar 31, 2026 | 19.78% |
| Dec 31, 2025 | 20.78% |
| Sep 30, 2025 | 20.25% |
| Jun 30, 2025 | 17.55% |
| Mar 31, 2025 | 23.64% |
| Dec 31, 2024 | 21.05% |
| Sep 30, 2024 | 23.10% |
| Jun 30, 2024 | 21.35% |
| Mar 31, 2024 | 24.69% |
| Dec 31, 2023 | 16.00% |
| Sep 30, 2023 | 18.20% |
| Jun 30, 2023 | 20.39% |
| Mar 31, 2023 | 22.23% |
| Dec 31, 2022 | 22.51% |
| Sep 30, 2022 | 23.87% |
| Jun 30, 2022 | 21.68% |
| Mar 31, 2022 | 27.87% |
| Dec 31, 2021 | 26.33% |
API Access
Ebay Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=EBAY&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "EBAY", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=EBAY&period=max&api_key=YOUR_API_KEY");
const data = await res.json();