Netflix (NFLX) Return on Sales [ROS] (2009 - 2026)
Netflix's Return on Sales [ROS] came in at 34.63% for Q3 2026, up 6.41 percentage points from 28.22% a year earlier and up 1.25 percentage points from the prior quarter.
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Analysis
Netflix (NFLX) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Netflix reported Return on Sales [ROS] of 31.30%, up 2.15 percentage points year-over-year; for FY2025, it was 29.49%, up 2.78 percentage points from FY2024.
- Return on Sales [ROS] has increased in each of the last three years, with a five-year change of +11.15 percentage points (FY2020 to FY2025).
- Going back by year, Return on Sales [ROS] was 26.71% in FY2024 (+6.09 pp), 20.62% in FY2023 (+2.80 pp), 17.82% in FY2022 (-3.04 pp) and 20.86% in FY2021 (+2.51 pp).
- The Q3 2026 figure represents the highest quarterly Return on Sales [ROS] in data going back to Q1 2009.
- Year-over-year, Return on Sales [ROS] increased in six of the last eight quarters, with an average year-over-year change of +2.87 percentage points.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in Q4 2023 (a gain of 9.93 percentage points), and the weakest in Q4 2021 (a drop of 6.17 percentage points).
- Business Quant data shows NFLX's Return on Sales [ROS] at 33.38% (Q2 2026), 32.30% (Q1 2026) and 24.54% (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,462.85 Bn | 3,197.75 Bn | 76.16 Bn | 31.81% |
| 2 | Meta Platforms | 1,559.43 Bn | 1,223.94 Bn | 51.23 Bn | 20.10% |
| 3 | Netflix | 262.12 Bn | 223.42 Bn | 6.80 Bn | 34.63% |
| 4 | Alibaba Group Holding | 253.57 Bn | 67.20 Bn | 15.16 Bn | 5.64% |
| 5 | Shopify | 191.77 Bn | 170.57 Bn | 1.78 Bn | 15.18% |
| 6 | Uber Technologies | 139.89 Bn | 110.71 Bn | 6.42 Bn | 9.80% |
| 7 | AppLovin | 130.31 Bn | 118.84 Bn | 1.94 Bn | 78.22% |
| 8 | Spotify Technology | 123.80 Bn | 80.72 Bn | 1.89 Bn | 13.52% |
| 9 | Booking Holdings | 120.61 Bn | 54.35 Bn | - | 38.43% |
| 10 | PDD Holdings | 116.11 Bn | -127.94 Bn | 9.48 Bn | 24.71% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 34.63% |
| Jun 30, 2026 | 33.38% |
| Mar 31, 2026 | 32.30% |
| Dec 31, 2025 | 24.54% |
| Sep 30, 2025 | 28.22% |
| Jun 30, 2025 | 34.07% |
| Mar 31, 2025 | 31.75% |
| Dec 31, 2024 | 22.18% |
| Sep 30, 2024 | 29.61% |
| Jun 30, 2024 | 27.23% |
| Mar 31, 2024 | 28.09% |
| Dec 31, 2023 | 16.94% |
| Sep 30, 2023 | 22.44% |
| Jun 30, 2023 | 22.32% |
| Mar 31, 2023 | 21.00% |
| Dec 31, 2022 | 7.00% |
| Sep 30, 2022 | 19.34% |
| Jun 30, 2022 | 19.80% |
| Mar 31, 2022 | 25.06% |
| Dec 31, 2021 | 8.19% |
API Access
Netflix Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NFLX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "NFLX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NFLX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();