United States was Ebay’s largest region in fiscal 2025, bringing in $5.79B of $11.10B (52%).
| Geography | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $4.84B | $5.07B | $5.24B | $5.79B | |||||||||
| U.S | — | — | — | — | |||||||||
| Rest Of World | $1.47B | $1.43B | $1.40B | $1.52B | |||||||||
| United Kingdom | $1.58B | $1.61B | $1.51B | $1.57B | |||||||||
| Germany | $1.02B | $971.00M | $972.00M | $978.00M | |||||||||
| South Korea | — | — | — | — | |||||||||
| China | $882.00M | $1.03B | $1.17B | $1.25B | |||||||||
| Total | $9.80B | $10.11B | $10.28B | $11.10B |
Ebay brought in $11.10B from its five regions in fiscal 2025, the year ended December 31, 2025. That was up 7.9% from $10.28B in fiscal 2024. United States was the largest at $5.79B (52.2%), ahead of United Kingdom at $1.57B (14.1%) and Rest Of World at $1.52B (13.6%). The other two regions brought in $2.23B combined.
Compared with fiscal 2024, United States grew fastest, up 10.5% to $5.79B. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions grew from $9.80B to $11.10B, a compound annual growth rate of 4.3%. United States' share of the total rose from 49.4% to 52.2%.
Marketplace Revenues was Ebay’s largest product and service line in fiscal 2025, bringing in $9.11B of $11.10B (82%).
| Product and Service | FY 2018 | FY 2019 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Marketplace Revenues | $8.64B | $8.67B | $8.65B | $9.11B | ||
| Net Transaction Revenues | — | — | — | — | ||
| Advertising Revenues | $1.15B | $1.44B | $1.64B | $1.99B | ||
| Marketing Services & Other Revenues | — | — | — | — | ||
| Total | $9.80B | $10.11B | $10.28B | $11.10B |
Ebay brought in $11.10B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 7.9% from $10.28B in fiscal 2024. Marketplace Revenues was the largest at $9.11B (82.0%), ahead of Advertising Revenues at $1.99B (18.0%).
Compared with fiscal 2024, Advertising Revenues grew 21.9% to $1.99B and Marketplace Revenues grew 5.3% to $9.11B. From fiscal 2022 to 2025, combined revenue from these lines grew from $9.80B to $11.10B, a compound annual growth rate of 4.3%. Marketplace Revenues' share of the total fell from 88.2% to 82.0%.
Marketplace was Ebay’s largest segment in fiscal 2017, bringing in $8.00B of $9.93B (81%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2017 |
|---|---|---|---|---|---|
| Marketplace | $8.00B | ||||
| Marketplaces | — | ||||
| Payments | — | ||||
| Stubhub | $1.03B | ||||
| Classifieds | $897.00M | ||||
| Enterprise | — | ||||
| Communications | — | ||||
| Total | $9.93B |
Ebay brought in $9.93B from its three segments in fiscal 2017, the year ended December 31, 2017. Marketplace was the largest at $8.00B (80.6%), ahead of Stubhub at $1.03B (10.4%) and Classifieds at $897.00M (9.0%).
Ebay (EBAY) reports its revenue by geography, by product and service and by segment. In fiscal 2025, United States was its largest region, bringing in $5.79B (52.2% of the total), followed by United Kingdom at $1.57B (14.1%).
United States was Ebay's largest region in fiscal 2025, bringing in $5.79B, or 52.2% of the $11.10B total across its five regions.
Marketplace Revenues was Ebay's largest product and service line in fiscal 2025, bringing in $9.11B, or 82.0% of the $11.10B total across its two product and service lines.
Marketplace was Ebay's largest segment in fiscal 2017, bringing in $8.00B, or 80.6% of the $9.93B total across its three segments.
Among Ebay's regions that make up at least 2% of revenue, United States grew fastest in fiscal 2025, up 10.5% from $5.24B to $5.79B.
Every figure comes from Ebay's annual financial filings, as reported. Each line keeps the name Ebay gives it, and years follow its fiscal calendar.
Ebay's revenue by geography goes back to fiscal 2013, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.