Alphabet (GOOGL) Return on Sales [ROS] (2014 - 2026)
Alphabet (GOOGL) recorded Return on Sales [ROS] of 34.03% in Q2 2026, up 1.60 percentage points from 32.43% a year earlier but down 2.09 percentage points from the prior quarter.
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Analysis
Alphabet (GOOGL) Return on Sales [ROS] (2014 - 2026) Analysis & Trends
On a TTM basis, Alphabet's Return on Sales [ROS] came in at 33.11% as of Jun 30, 2026, up 0.43 percentage points year-over-year; for FY2025, it came in at 32.03%, down 0.08 percentage points from FY2024.
- Annual Return on Sales [ROS] has a five-year change of +9.45 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Sales [ROS] came in at 32.11% in FY2024 (+4.69 pp), 27.42% in FY2023 (+0.96 pp), 26.46% in FY2022 (-4.09 pp) and 30.55% in FY2021 (+7.97 pp).
- Quarterly Return on Sales [ROS] has ranged from 23.88% in Q4 2022 to 36.12% in Q1 2026 over the past five years.
- On a year-over-year basis, Return on Sales [ROS] rose in six of the last eight quarters, with an average year-over-year change of +1.62 percentage points.
- Peak year-over-year performance for Return on Sales [ROS] in the last five years was a gain of 8.01 percentage points in Q3 2021, against a drop of 7.50 percentage points in Q3 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 36.12% (Q1 2026), 31.57% (Q4 2025) and 30.51% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,462.85 Bn | 3,197.75 Bn | 76.16 Bn | 31.81% |
| 2 | Meta Platforms | 1,559.43 Bn | 1,223.94 Bn | 51.23 Bn | 20.10% |
| 3 | Netflix | 262.12 Bn | 223.42 Bn | 6.80 Bn | 34.63% |
| 4 | Alibaba Group Holding | 253.57 Bn | 67.20 Bn | 15.16 Bn | 5.64% |
| 5 | Shopify | 191.77 Bn | 170.57 Bn | 1.78 Bn | 15.18% |
| 6 | Uber Technologies | 139.89 Bn | 110.71 Bn | 6.42 Bn | 9.80% |
| 7 | AppLovin | 130.31 Bn | 118.84 Bn | 1.94 Bn | 78.22% |
| 8 | Spotify Technology | 123.80 Bn | 80.72 Bn | 1.89 Bn | 13.52% |
| 9 | Booking Holdings | 120.61 Bn | 54.35 Bn | - | 38.43% |
| 10 | PDD Holdings | 116.11 Bn | -127.94 Bn | 9.48 Bn | 24.71% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 31.81% |
| Jun 30, 2026 | 34.03% |
| Mar 31, 2026 | 36.12% |
| Dec 31, 2025 | 31.57% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 32.43% |
| Mar 31, 2025 | 33.92% |
| Dec 31, 2024 | 32.11% |
| Sep 30, 2024 | 32.31% |
| Jun 30, 2024 | 32.36% |
| Mar 31, 2024 | 31.63% |
| Dec 31, 2023 | 27.46% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 29.27% |
| Mar 31, 2023 | 24.95% |
| Dec 31, 2022 | 23.88% |
| Sep 30, 2022 | 24.80% |
| Jun 30, 2022 | 27.92% |
| Mar 31, 2022 | 29.55% |
| Dec 31, 2021 | 29.05% |
API Access
Alphabet Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();