Baozun (BZUN) Return on Sales [ROS] (2014 - 2026)
Baozun (BZUN) posted Return on Sales [ROS] of 2.30% for Q2 2026, up 2.67 percentage points from -0.37% a year earlier and up 2.29 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) Return on Sales [ROS] (2014 - 2026) Analysis & Trends
For the trailing twelve months through Jun 30, 2026, Return on Sales [ROS] at Baozun was 2.05%, up 3.48 percentage points year-over-year; for FY2025, it was 0.55%, up 1.77 percentage points from FY2024.
- Annual Return on Sales [ROS] shows a five-year change of -5.76 percentage points (FY2020 to FY2025).
- In prior years, Baozun's Return on Sales [ROS] was -1.22% in FY2024 (+1.12 pp), -2.34% in FY2023 (-2.74 pp), 0.40% in FY2022 (+0.32 pp) and 0.07% in FY2021 (-6.24 pp).
- Quarterly Return on Sales [ROS] has run from a low of -8.21% in Q3 2021 to a high of 5.53% in Q4 2025 over five years.
- On a year-over-year basis, Return on Sales [ROS] has increased in each of the last five quarters, with an average year-over-year change of +2.19 percentage points over the last eight quarters.
- The strongest year-over-year quarter for Return on Sales [ROS] in the past five years was Q3 2022, with a gain of 6.70 percentage points; the weakest was Q3 2021, with a drop of 12.84 percentage points.
- According to Business Quant data, Return on Sales [ROS] for the three prior quarters was 0.01% (Q1 2026), 5.53% (Q4 2025) and -1.18% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,893.85 Bn | 3,651.37 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,633.93 Bn | 1,336.45 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 271.96 Bn | 233.26 Bn | 6.80 Bn | 34.63% |
| 4 | Alibaba Group Holding | 231.45 Bn | 45.22 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 218.36 Bn | 195.54 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 135.44 Bn | 107.24 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 119.78 Bn | 52.83 Bn | - | 34.00% |
| 8 | Spotify Technology | 119.39 Bn | 76.31 Bn | 1.89 Bn | 13.52% |
| 9 | PDD Holdings | 110.49 Bn | -133.29 Bn | 9.45 Bn | 24.62% |
| 10 | Baozun | 205.86 Mn | -1.38 Bn | 302.56 Mn | 2.30% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.30% |
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.18% |
| Jun 30, 2025 | -0.36% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.16% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
API Access
Baozun Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();