Axos Financial (AX) Marketing and Advertising (2010 - 2026)
Axos Financial's Marketing and Advertising came in at $13.08 million for fiscal Q1 2027 (quarter ended Sep 30, 2026), up 7.2% from $12.21 million a year earlier and up 18.2% from the prior quarter.
Axos Financial (AX) Marketing and Advertising (2010 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Axos Financial reported Marketing and Advertising of $50.01 million, up 9.4% year-over-year; for FY2026 (ended Jun 30, 2026), it was $49.13 million, up 2.9% from FY2025.
- Marketing and Advertising has increased in each of the last four fiscal years, with a five-year compound annual growth rate of 28.2% (FY2021 to FY2026).
- Going back by fiscal year, Marketing and Advertising was $47.76 million in FY2025 (+11.6%), $42.8 million in FY2024 (+15.2%), $37.15 million in FY2023 (+173.6%) and $13.58 million in FY2022 (-4.4%).
- The five-year range for quarterly Marketing and Advertising is $3.36 million (fiscal Q3 2022) to $14.25 million (fiscal Q1 2025).
- Year-over-year, Marketing and Advertising has increased for four consecutive quarters, with growth averaging 4.6% over the last eight quarters.
- The fastest year-over-year change in Marketing and Advertising over five years came in fiscal Q3 2023 (growth of 251.1%), and the weakest in fiscal Q3 2022 (a decline of 21.2%).
- Business Quant data shows AX's Marketing and Advertising at $11.07 million (Q4 2026), $13.16 million (Q3 2026) and $12.7 million (Q2 2026) in the three fiscal quarters before Q1 2027.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 896.53 Bn | 896.53 Bn | - | 1.92 Bn |
| 2 | Bank Of America | 354.20 Bn | -2,021.91 Bn | - | 669.00 Mn |
| 3 | Hsbc Holdings | 303.54 Bn | -1,800.05 Bn | - | - |
| 4 | Royal Bank Of Canada | 283.29 Bn | -546.75 Bn | - | - |
| 5 | Morgan Stanley | 281.19 Bn | -262.84 Bn | - | 347.00 Mn |
| 6 | Goldman Sachs | 256.26 Bn | -3,487.19 Bn | - | - |
| 7 | Wells Fargo & Company | 253.33 Bn | 253.33 Bn | - | 337.00 Mn |
| 8 | Mitsubishi Ufj Financial | 238.77 Bn | -102.62 Bn | 10.89 Bn | - |
| 9 | American Express | 216.03 Bn | 15.51 Bn | - | 1.77 Bn |
| 10 | Axos Financial | 5.27 Bn | -613.35 Mn | - | 13.08 Mn |
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 13.08 Mn |
| Jun 30, 2026 | 11.07 Mn |
| Mar 31, 2026 | 13.16 Mn |
| Dec 31, 2025 | 12.70 Mn |
| Sep 30, 2025 | 12.21 Mn |
| Jun 30, 2025 | 11.03 Mn |
| Mar 31, 2025 | 11.44 Mn |
| Dec 31, 2024 | 11.05 Mn |
| Sep 30, 2024 | 14.25 Mn |
| Jun 30, 2024 | 12.35 Mn |
| Mar 31, 2024 | 10.28 Mn |
| Dec 31, 2023 | 9.79 Mn |
| Sep 30, 2023 | 10.38 Mn |
| Jun 30, 2023 | 8.10 Mn |
| Mar 31, 2023 | 11.79 Mn |
| Dec 31, 2022 | 10.90 Mn |
| Sep 30, 2022 | 6.37 Mn |
| Jun 30, 2022 | 3.45 Mn |
| Mar 31, 2022 | 3.36 Mn |
| Dec 31, 2021 | 3.40 Mn |
Axos Financial Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "AX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();