The Awareness Group, Inc is an integrated infrastructure and service provider to the alternative energy industry, operating a national platform known as the TAG GRID that supports solar sales organizations and licensed contractors in developing and deploying residential and commercial solar projects.
The company generates revenue through five interconnected business units that comprise the TAG GRID platform: TAG Financial Services, TAG Capital, TAG Construction, TAG…
The Awareness Group, Inc is an integrated infrastructure and service provider to the alternative energy industry, operating a national platform known as the TAG GRID that supports solar sales organizations and licensed contractors in developing and deploying residential and commercial solar projects.
The company generates revenue through five interconnected business units that comprise the TAG GRID platform: TAG Financial Services, TAG Capital, TAG Construction, TAG Distribution, and the TAG Dealer & Broker Network, which together provide financing, capital management, contractor network, material distribution, and dealer training services to industry customers.
The company operates through the following segments:
- TAG Financial Services: Supports sales organizations and EPCs by preparing contracts, structuring financing solutions, performing quality assurance and sales closings, and servicing consumer loans, contributing approximately 54% of total revenue.
- TAG Capital: Manages TAG's internal fund, originates proprietary prepaid Power Purchase Agreements, consumer loan notes, and Investment Tax Credit monetization, representing approximately 12% of total revenue.
- TAG Construction: Maintains a vetted national network of licensed solar contractors and earns a markup on labor and installation scope, accounting for roughly 9% of total revenue.
- TAG Distribution: Procures solar materials at scale through national manufacturer and distributor relationships and resells them to the contractor network at a markup, making up about 11% of total revenue.
- TAG Dealer & Broker Network: Trains, vets and onboards independent sales representatives and organizations who refer projects to TAG, contributing approximately 14% of total revenue.
The Awareness Group, Inc holds a distinctive position in the solar services sector by offering a full suite platform that combines financing, capital, contractor access, distribution, and dealer support, differentiating it from competitors that typically focus on only one aspect of the solar value chain.
The company serves industry service providers such as solar sales teams, licensed installers, and independent dealer organizations, which in turn serve homeowners and businesses as end users.