Ferrari RACE

Ferrari N. V. is one of the world’s leading luxury brands, encompassing racing, sports cars and lifestyle. The Prancing Horse symbol represents exclusivity, innovation and cutting-edge performance, closely tied to the heritage and global recognition of Scuderia Ferrari, its Formula 1 racing team. Based in Maranello, Italy, the company designs, engineers and produces some of the world’s most iconic luxury sports cars, sold in over 60 markets through 181 authorized dealers operating 195 points of sale as of the end of 2025. Ferrari also creates personal luxury goods, collectibles and experiences that reflect the brand’s elevated style and passion.

Ferrari generates revenue primarily from the sale of cars and spare parts, which accounted for €6,005,243 thousand in 2025, and from sponsorship, commercial and brand activities, which contributed €819,551 thousand in the same year. Additional revenue comes from financial services, the management of the Mugello racetrack and other sports-related activities, and the rental of engines to other Formula 1 teams. The company focuses on high-performance luxury vehicles, targeting clients seeking distinctive design, state-of-the-art technology and outstanding driving dynamics. Revenue is diversified across geographic regions, with shipments allocated to Europe, Middle East and Africa (EMEA), the Americas, Mainland China, Hong Kong and Taiwan, and the Rest of Asia-Pacific (APAC).

The company operates through the following segments:

• Cars and spare parts: This segment includes the design, engineering, production and sale of Ferrari’s sports cars, spanning Range, Special Series, Icona and Supercar models, as well as track cars, One-Offs and limited series vehicles. It also covers the supply of parts for current and older models to the authorized dealer network, driven by demand for customization, performance enhancement and racing participation. Key models include the Roma Spider, Amalfi, Purosangue, 12Cilindri, 12Cilindri Spider, 296 GTB, 296 GTS, 849 Testarossa, 849 Testarossa Spider, SF90 XX Stradale, SF90 XX Spider, 296 Speciale, 296 Speciale A and F80.
• Sponsorship, commercial and brand: This segment encompasses revenue from Ferrari’s participation in motorsport, including the FIA Formula 1 World Championship with Scuderia Ferrari and the FIA World Endurance Championship with the Ferrari Endurance Team. It also includes brand-promotion activities through digital platforms such as eSports, official social media channels and lifestyle initiatives. The segment leverages Ferrari’s racing heritage to strengthen brand awareness and client engagement globally.
• Other: This segment primarily includes net revenues from financial services activities through Ferrari Financial Services, the management of the Mugello racetrack and other sports-related activities. Financial services offer retail client financing for the purchase of current, pre-owned and classic Ferrari models, while the Mugello circuit is rented to racing event organizers. These activities support the broader brand experience and client loyalty beyond vehicle sales.

Ferrari holds a leading position in the luxury performance car industry, with a 24% market share in its historic reference market of two-door luxury sports cars with over 500 hp and a retail price above Euro 200,000, based on data from the 25 largest markets as of December 31, 2025. In the enlarged luxury performance car industry, which includes high-riding four-door models, Ferrari maintains an 18% market share and leadership in key markets such as Italy, France, Singapore and Japan. The company competes with Lamborghini, McLaren, Aston Martin, Rolls-Royce, Bentley, Porsche, Mercedes Benz and Land Rover, differentiating itself through brand strength, product innovation, design excellence and high residual value. Ferrari’s strategy of controlled volume production reinforces exclusivity and premium pricing, supported by its racing success and technological advancement.

Ferrari serves end clients seeking high-performance cars with distinctive design, advanced technology and superior driving dynamics, segmented into Sports Car Drivers who value elegance and comfort for longer journeys, and Pilots who pursue extreme track and road performance. The company also engages clients through lifestyle offerings, including personal luxury goods, collectibles and immersive experiences at its museums in Maranello and Modena, Il Cavallino restaurant and theme parks in Abu Dhabi and Spain. Client engagement is strengthened through programs such as the Cavalcade, Esperienza Ferrari, Corso Pilota and Legacy Tour, fostering long-term loyalty and community belonging.