ServiceNow NOW Peer Comparison

NYSE NOW
$141.27 -4.25 (-2.92%)
At close: Sep 4, 2026 · 4:00 PM EDT
Peer Comparison

171 Comparable Companies

Industry Business Process Automation

ServiceNow, Inc. (NOW) is the 6th largest of 171 Business Process Automation companies by market capitalisation, at 146.07 Bn, behind Salesforce, Inc. at 213.40 Bn. It trades on a P/E of 87.24, 204% above the peer median of 28.72. The table below compares all 171 on 8 financial metrics.

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# Ticker Company match industry_code industry_group industry_group_code Market Capitalization P/E P/S Enterprise Value
1 NOW ServiceNow, Inc. primary T-20 Business Applications TG-03 146.07 Bn 87.24 9.92 141.41 Bn
2 BR Broadridge Financial Solutions, Inc. primary T-20 Business Applications TG-03 19.72 Bn 17.89 2.64 19.32 Bn
3 SSNC SS&C Technologies Holdings Inc primary T-20 Business Applications TG-03 19.62 Bn 23.78 2.99 19.26 Bn
4 PATH UiPath, Inc. primary T-20 Business Applications TG-03 6.93 Bn 24.31 4.14 5.62 Bn
5 APPN Appian Corp primary T-20 Business Applications TG-03 2.75 Bn -263.37 3.46 2.59 Bn
6 MTLS Materialise Nv primary T-20 Business Applications TG-03 0.44 Bn 28.64 1.38 0.44 Bn
7 SVMB Jingbo Technology, Inc. primary T-20 Business Applications TG-03 0.37 Bn -60.69 268.86 0.37 Bn
8 GLOO Gloo Holdings, Inc. primary T-20 Business Applications TG-03 0.22 Bn -2.47 1.79 0.20 Bn
9 EGAN EGAIN Corp primary T-20 Business Applications TG-03 0.16 Bn 4.40 1.76 0.08 Bn
10 XBP XBP Global Holdings, Inc. primary T-20 Business Applications TG-03 0.04 Bn -0.13 0.10 -0.03 Bn
11 SKKY Skkynet Cloud Systems, Inc. primary T-20 Business Applications TG-03 0.02 Bn -76.28 10.44 0.02 Bn
12 INLX Intellinetics, Inc. primary T-20 Business Applications TG-03 0.02 Bn — — 0.02 Bn
13 SPPL Simpple Ltd. primary T-20 Business Applications TG-03 0.01 Bn -3.24 2.30 0.01 Bn
14 QURT Quarta-Rad, Inc. primary T-20 Business Applications TG-03 0.01 Bn -32.27 33.91 0.01 Bn
15 ORKT Orangekloud Technology Inc. primary T-20 Business Applications TG-03 0.01 Bn -1.84 1.36 0.00 Bn
16 DAIC CID Holdco, Inc. primary T-20 Business Applications TG-03 0.00 Bn -0.09 0.67 0.00 Bn
17 CSCO Cisco Systems, Inc. secondary T-13 Computer Hardware TG-02 430.90 Bn 32.54 6.80 415.39 Bn
18 PLTR Palantir Technologies Inc. secondary T-23 Business Applications TG-03 418.90 Bn 138.04 68.05 409.60 Bn
19 SAP Sap Se secondary T-19 Business Applications TG-03 264.23 Bn 27.00 5.93 243.15 Bn
20 ANET Arista Networks, Inc. secondary T-12 Computer Hardware TG-02 244.37 Bn 60.37 23.18 231.03 Bn
21 CRM Salesforce, Inc. secondary T-16 Business Applications TG-03 213.40 Bn 21.97 4.86 201.99 Bn
22 ADP Automatic Data Processing Inc secondary T-21 Business Applications TG-03 110.44 Bn 25.31 5.03 106.21 Bn
23 MCO Moodys Corp /De/ secondary F-23 Financial Data FG-06 85.51 Bn 30.72 10.48 84.15 Bn
24 DDOG Datadog, Inc. secondary T-37 Infrastructure Software TG-06 76.43 Bn 427.16 19.27 71.45 Bn
25 RELX Relx Plc secondary T-23 Business Applications TG-03 64.63 Bn 5.22 4.50 64.32 Bn
26 NDAQ Nasdaq, Inc. secondary F-20 Capital Markets FG-05 54.45 Bn 27.79 6.22 53.73 Bn
27 TEAM Atlassian Corp secondary T-24 Workplace Software TG-04 49.32 Bn -916.98 7.50 48.08 Bn
28 CRWV CoreWeave, Inc. secondary T-43 Cloud Computing TG-07 49.24 Bn -25.54 6.49 43.70 Bn
29 WDAY Workday, Inc. secondary T-19 Business Applications TG-03 47.22 Bn 38.19 4.74 43.82 Bn
30 TRI Thomson Reuters Corp /Can/ secondary T-22 Business Applications TG-03 46.10 Bn 27.98 5.89 45.06 Bn
31 CIEN Ciena Corp secondary T-13 Computer Hardware TG-02 45.56 Bn 69.70 7.57 42.93 Bn
32 VEEV Veeva Systems Inc secondary T-27 Vertical Software TG-05 44.53 Bn 44.00 12.88 37.29 Bn
33 PAYX Paychex Inc secondary T-21 Business Applications TG-03 43.28 Bn 24.82 6.65 42.14 Bn
34 ZM Zoom Communications, Inc. secondary T-26 Workplace Software TG-04 29.62 Bn 9.31 5.96 22.37 Bn
35 CTSH Cognizant Technology Solutions Corp secondary T-63 Technology Services TG-11 28.16 Bn 13.08 1.30 27.11 Bn
36 CPAY Corpay, Inc. secondary T-54 Fintech TG-09 27.33 Bn 23.73 5.44 20.64 Bn
37 GPN Global Payments Inc secondary T-54 Fintech TG-09 24.60 Bn -25.59 2.40 19.84 Bn
38 EFX Equifax Inc secondary F-24 Financial Data FG-06 20.83 Bn 30.12 3.23 20.78 Bn
39 TOST Toast, Inc. secondary T-31 Vertical Software TG-05 19.59 Bn 40.39 2.88 17.88 Bn
40 TYL Tyler Technologies Inc secondary T-19 Business Applications TG-03 17.53 Bn 46.68 7.22 16.56 Bn
41 DT Dynatrace, Inc. secondary T-37 Infrastructure Software TG-06 15.07 Bn 100.19 7.19 13.96 Bn
42 ULS UL Solutions Inc. secondary I-26 Business Services IG-06 14.92 Bn 28.25 4.74 14.51 Bn
43 DOCU Docusign, Inc. secondary T-22 Business Applications TG-03 12.87 Bn 39.66 3.83 12.10 Bn
44 HUBS Hubspot Inc secondary T-16 Business Applications TG-03 12.30 Bn 85.31 3.57 10.96 Bn
45 JKHY Jack Henry & Associates Inc secondary T-57 Fintech TG-09 11.61 Bn 23.68 4.56 11.60 Bn
46 GNRC Generac Holdings Inc. secondary I-40 Clean Energy Equipment IG-10 11.06 Bn 43.28 2.49 10.79 Bn
47 FROG JFrog Ltd secondary T-34 Infrastructure Software TG-06 10.78 Bn -198.54 17.97 9.95 Bn
48 SAIL SailPoint, Inc. secondary T-39 Infrastructure Software TG-06 10.67 Bn -67.50 9.52 10.28 Bn
49 PAYC Paycom Software, Inc. secondary T-21 Business Applications TG-03 10.27 Bn 21.78 4.80 10.07 Bn
50 ESTC Elastic N.V. secondary T-36 Infrastructure Software TG-06 9.64 Bn 25.56 5.35 8.18 Bn
51 PCOR Procore Technologies, Inc. secondary T-30 Vertical Software TG-05 8.81 Bn -226.25 6.19 8.15 Bn
52 VIAV Viavi Solutions Inc. secondary T-15 Computer Hardware TG-02 8.61 Bn -256.42 5.67 7.96 Bn
53 PCTY Paylocity Holding Corp secondary T-21 Business Applications TG-03 8.11 Bn 30.53 4.58 7.84 Bn
54 BZ Kanzhun Ltd secondary T-21 Business Applications TG-03 7.88 Bn 11.43 6.28 5.57 Bn
55 APPF Appfolio Inc secondary T-29 Vertical Software TG-05 7.58 Bn 48.16 7.29 7.36 Bn
56 CWAN Clearwater Analytics Holdings, Inc. secondary T-18 Business Applications TG-03 7.30 Bn -144.94 8.84 7.22 Bn
57 TTAN ServiceTitan, Inc. secondary T-30 Vertical Software TG-05 7.27 Bn -61.28 7.17 6.85 Bn
58 DSGX Descartes Systems Group Inc secondary T-32 Vertical Software TG-05 6.79 Bn 31.80 9.01 6.41 Bn
59 DOX Amdocs Ltd secondary T-13 Computer Hardware TG-02 6.75 Bn 15.11 1.45 6.58 Bn
60 WEX WEX Inc. secondary T-54 Fintech TG-09 6.65 Bn 19.19 2.38 0.55 Bn
61 NICE NICE Ltd. secondary T-26 Workplace Software TG-04 6.38 Bn 6.89 1.08 6.02 Bn
62 RNG RingCentral, Inc. secondary T-26 Workplace Software TG-04 6.14 Bn 55.92 2.38 6.03 Bn
63 QLYS Qualys, Inc. secondary T-38 Infrastructure Software TG-06 5.95 Bn 29.08 8.46 5.52 Bn
64 OTEX Open Text Corp secondary T-24 Workplace Software TG-04 5.80 Bn 9.27 1.11 4.84 Bn
65 KVYO Klaviyo, Inc. secondary T-17 Business Applications TG-03 5.52 Bn 813.05 3.97 4.69 Bn
66 XMTR Xometry, Inc. secondary T-51 Internet Platforms TG-08 5.14 Bn -162.83 6.37 4.63 Bn
67 JG Aurora Mobile Ltd secondary T-34 Infrastructure Software TG-06 4.87 Bn 3,233.06 86.59 4.85 Bn
68 BOX Box Inc secondary T-24 Workplace Software TG-04 4.83 Bn 49.99 3.95 4.38 Bn
69 DOCS Doximity, Inc. secondary T-27 Vertical Software TG-05 4.74 Bn 28.79 7.23 4.05 Bn
70 KFY Korn Ferry secondary I-26 Business Services IG-06 4.28 Bn 15.61 1.46 3.15 Bn
71 WK Workiva Inc secondary T-22 Business Applications TG-03 4.15 Bn 90.58 4.29 3.33 Bn
72 QTWO Q2 Holdings, Inc. secondary T-57 Fintech TG-09 3.87 Bn 42.18 4.58 3.77 Bn
73 FA First Advantage Corp secondary T-39 Infrastructure Software TG-06 3.67 Bn -475.03 2.21 3.43 Bn
74 BRZE Braze, Inc. secondary T-17 Business Applications TG-03 3.60 Bn -29.34 4.57 3.21 Bn
75 FRSH Freshworks Inc. secondary T-16 Business Applications TG-03 3.35 Bn 18.69 3.70 2.68 Bn
76 FSLY Fastly, Inc. secondary T-45 Cloud Computing TG-07 3.28 Bn -39.96 4.77 2.94 Bn
77 INTA Intapp, Inc. secondary T-16 Business Applications TG-03 3.19 Bn -80.39 5.52 3.03 Bn
78 TNET Trinet Group, Inc. secondary I-25 Business Services IG-06 3.17 Bn 18.13 0.65 1.29 Bn
79 SPSC Sps Commerce Inc secondary T-32 Vertical Software TG-05 3.00 Bn 38.87 3.89 2.83 Bn
80 CLBT Cellebrite DI Ltd. secondary T-38 Infrastructure Software TG-06 2.86 Bn 47.08 5.55 2.57 Bn
81 AVPT AvePoint, Inc. secondary T-37 Infrastructure Software TG-06 2.84 Bn 30.40 6.09 2.42 Bn
82 NTCT Netscout Systems Inc secondary T-37 Infrastructure Software TG-06 2.66 Bn — — 1.99 Bn
83 DGII Digi International Inc secondary T-13 Computer Hardware TG-02 2.63 Bn 53.76 5.20 2.60 Bn
84 ATHM Autohome Inc. secondary T-51 Internet Platforms TG-08 2.55 Bn 19.27 3.23 -0.27 Bn
85 NCNO nCino, Inc. secondary T-57 Fintech TG-09 2.43 Bn 240.48 3.97 2.36 Bn
86 PLUS Eplus Inc secondary T-64 Technology Services TG-11 2.41 Bn 16.74 0.96 1.96 Bn
87 VERX Vertex, Inc. secondary T-22 Business Applications TG-03 2.22 Bn 1,358.01 2.82 1.99 Bn
88 BLKB Blackbaud Inc secondary T-16 Business Applications TG-03 2.14 Bn 13.99 1.87 1.30 Bn
89 ASAN Asana, Inc. secondary T-24 Workplace Software TG-04 2.03 Bn -13.17 2.45 1.81 Bn
90 BL Blackline, Inc. secondary T-18 Business Applications TG-03 1.91 Bn 110.56 2.61 1.41 Bn
91 PRGS Progress Software Corp /Ma secondary T-34 Infrastructure Software TG-06 1.82 Bn 20.73 1.81 1.72 Bn
92 COUR Coursera, Inc. secondary T-28 Vertical Software TG-05 1.59 Bn -9.90 1.79 0.60 Bn
93 CXM Sprinklr, Inc. secondary T-16 Business Applications TG-03 1.40 Bn 60.06 1.61 1.17 Bn
94 CLVT Clarivate Plc secondary T-22 Business Applications TG-03 1.33 Bn -3.98 0.55 1.11 Bn
95 DFIN Donnelley Financial Solutions, Inc. secondary T-22 Business Applications TG-03 1.26 Bn 50.66 1.62 1.23 Bn
96 GTM ZoomInfo Technologies Inc. secondary T-16 Business Applications TG-03 1.21 Bn -2.25 0.96 1.05 Bn
97 TC Token Cat Ltd secondary I-26 Business Services IG-06 1.12 Bn 189.42 1,323.66 1.12 Bn
98 RDVT Red Violet, Inc. secondary T-39 Infrastructure Software TG-06 1.07 Bn 73.31 10.85 1.02 Bn
99 PD PagerDuty, Inc. secondary T-37 Infrastructure Software TG-06 1.07 Bn 5.67 2.16 0.62 Bn
100 LZ Legalzoom.Com, Inc. secondary T-22 Business Applications TG-03 1.03 Bn 62.07 1.30 0.86 Bn
101 HSTM Healthstream Inc secondary T-27 Vertical Software TG-05 0.85 Bn 40.26 2.66 0.79 Bn
102 NABL N-able, Inc. secondary T-37 Infrastructure Software TG-06 0.77 Bn -110.85 1.45 0.65 Bn
103 KRNT Kornit Digital Ltd. secondary I-04 Machinery IG-02 0.77 Bn -36.84 3.55 0.39 Bn
104 DCBO Docebo Inc. secondary T-28 Vertical Software TG-05 0.71 Bn 29.86 2.75 0.67 Bn
105 CCSI Consensus Cloud Solutions, Inc. secondary T-26 Workplace Software TG-04 0.65 Bn 6.86 1.83 0.55 Bn
106 OSPN OneSpan Inc. secondary T-39 Infrastructure Software TG-06 0.61 Bn 9.09 2.49 0.57 Bn
107 ADTN ADTRAN Holdings, Inc. secondary T-13 Computer Hardware TG-02 0.58 Bn — — 0.86 Bn
108 NRC Nrc Health secondary T-27 Vertical Software TG-05 0.48 Bn 80.88 3.40 0.47 Bn
109 PRTH Priority Technology Holdings, Inc. secondary T-54 Fintech TG-09 0.45 Bn — — 0.39 Bn
110 ALIT Alight, Inc. / Delaware secondary T-21 Business Applications TG-03 0.39 Bn -0.19 0.18 0.18 Bn
111 NEWT NewtekOne, Inc. secondary F-02 Banking FG-01 0.36 Bn 5.74 1.22 -0.04 Bn
112 TLS Telos Corp secondary T-22 Business Applications TG-03 0.36 Bn -22.84 1.85 0.31 Bn
113 RPAY Repay Holdings Corp secondary T-54 Fintech TG-09 0.32 Bn — — 0.17 Bn
114 CNDT CONDUENT Inc secondary I-26 Business Services IG-06 0.30 Bn -1.32 0.11 0.07 Bn
115 ZIP Ziprecruiter, Inc. secondary T-51 Internet Platforms TG-08 0.29 Bn 12.26 0.64 0.12 Bn
116 LAW CS Disco, Inc. secondary T-22 Business Applications TG-03 0.28 Bn -6.80 1.65 0.17 Bn
117 ASUR Asure Software Inc secondary T-21 Business Applications TG-03 0.27 Bn -31.67 1.72 0.25 Bn
118 EGHT 8X8 Inc /De/ secondary T-26 Workplace Software TG-04 0.26 Bn — — 0.17 Bn
119 EXFY Expensify, Inc. secondary T-18 Business Applications TG-03 0.22 Bn -14.54 1.58 0.15 Bn
120 DHX Dhi Group, Inc. secondary T-21 Business Applications TG-03 0.19 Bn 151.55 1.57 0.19 Bn
121 LAWR Robot Consulting Co., Ltd. secondary I-26 Business Services IG-06 0.17 Bn -25.87 44.19 0.17 Bn
122 DOMO Domo, Inc. secondary T-23 Business Applications TG-03 0.17 Bn -4.23 0.54 0.14 Bn
123 RDCM Radcom Ltd secondary T-37 Infrastructure Software TG-06 0.17 Bn 18.86 3.18 0.06 Bn
124 TRAK ReposiTrak, Inc. secondary T-32 Vertical Software TG-05 0.14 Bn 20.76 6.17 0.12 Bn
125 AEYE Audioeye Inc secondary T-22 Business Applications TG-03 0.10 Bn -20.73 2.28 0.09 Bn
126 THRY Thryv Holdings, Inc. secondary T-16 Business Applications TG-03 0.09 Bn -5.72 0.13 0.08 Bn
127 USDW Made In Usa Inc. secondary T-22 Business Applications TG-03 0.09 Bn 92,305.45 3,513.82 0.09 Bn
128 RTB RTB Digital, Inc. secondary T-54 Fintech TG-09 0.09 Bn -4.29 10.50 0.09 Bn
129 EGG Enigmatig Ltd secondary I-26 Business Services IG-06 0.07 Bn — — 0.06 Bn
130 AIRG Airgain Inc secondary T-13 Computer Hardware TG-02 0.07 Bn -12.04 1.34 0.06 Bn
131 TTEC TTEC Holdings, Inc. secondary I-26 Business Services IG-06 0.07 Bn -0.27 0.03 -0.01 Bn
132 MAPS Wm Technology, Inc. secondary T-51 Internet Platforms TG-08 0.06 Bn 13.99 0.37 0.08 Bn
133 EVTL Vertical Aerospace Ltd. secondary I-01 Aerospace and Defense IG-01 0.06 Bn 0.17 — 0.06 Bn
134 SDA SunCar Technology Group Inc. secondary F-16 Insurance FG-04 0.06 Bn -2.84 0.11 0.08 Bn
135 MFI mF International Ltd secondary T-40 Infrastructure Software TG-06 0.05 Bn — 12.47 0.03 Bn
136 ACFN Acorn Energy, Inc. secondary T-11 Computer Hardware TG-02 0.05 Bn 43.27 4.99 0.04 Bn
137 DGNX Diginex Ltd secondary T-22 Business Applications TG-03 0.04 Bn -1.24 12.08 0.04 Bn
138 LPSN Liveperson Inc secondary T-26 Workplace Software TG-04 0.04 Bn -0.32 0.17 -0.06 Bn
139 BRAG Bragg Gaming Group Inc. secondary T-49 Internet Platforms TG-08 0.03 Bn 0.00 0.28 0.03 Bn
140 BOSC Bos Better Online Solutions Ltd secondary T-63 Technology Services TG-11 0.03 Bn 7.88 0.65 0.02 Bn
141 FKWL Franklin Wireless Corp secondary T-13 Computer Hardware TG-02 0.03 Bn -28.40 0.82 0.00 Bn
142 HPAI Helport AI Ltd secondary T-16 Business Applications TG-03 0.02 Bn — — 0.02 Bn
143 CRMZ Creditriskmonitor Com Inc secondary T-22 Business Applications TG-03 0.02 Bn -55.20 1.11 0.00 Bn
144 GRDX GridAI Technologies Corp. secondary H-02 Pharmaceuticals and Biotechnology HG-01 0.02 Bn -1.14 261.63 0.03 Bn
145 KHOBF KHEOBA Ltd secondary T-19 Business Applications TG-03 0.02 Bn 33.83 17.44 0.02 Bn
146 TRCK Track Group, Inc. secondary T-11 Computer Hardware TG-02 0.02 Bn 0.97 0.55 0.01 Bn
147 NIXX Nixxy, Inc. secondary T-13 Computer Hardware TG-02 0.02 Bn -1.75 0.14 0.01 Bn
148 CHOW ChowChow Cloud International Holdings Ltd secondary T-63 Technology Services TG-11 0.02 Bn -6.48 0.54 0.01 Bn
149 UPYY Upay secondary T-22 Business Applications TG-03 0.02 Bn -11.27 19.76 0.02 Bn
150 NXNT Nexscient, Inc. secondary T-40 Infrastructure Software TG-06 0.01 Bn -24.15 13.11 0.01 Bn
151 FLUX Flux Power Holdings, Inc. secondary I-43 Clean Energy Equipment IG-10 0.01 Bn -1.60 0.30 0.01 Bn
152 ASFH Asiafin Holdings Corp. secondary T-54 Fintech TG-09 0.01 Bn 15.49 1.82 0.01 Bn
153 UPLD Upland Software, Inc. secondary T-24 Workplace Software TG-04 0.01 Bn -0.26 0.06 -0.02 Bn
154 CISO CISO Global, Inc. secondary T-38 Infrastructure Software TG-06 0.01 Bn -2.00 0.41 0.01 Bn
155 NVNI Nvni Group Ltd secondary T-19 Business Applications TG-03 0.01 Bn -0.44 0.27 0.01 Bn
156 LZMH LZ Technology Holdings Ltd secondary C-04 Advertising and Media CG-02 0.01 Bn -0.41 0.05 0.01 Bn
157 PCLA PicoCELA Inc. secondary T-13 Computer Hardware TG-02 0.01 Bn -1.36 1.57 0.00 Bn
158 CXAI CXApp Inc. secondary T-21 Business Applications TG-03 0.01 Bn -0.01 0.05 0.01 Bn
159 GDLG Glidelogic Corp. secondary T-40 Infrastructure Software TG-06 0.01 Bn -50.40 — 0.01 Bn
160 SOAR Volato Group, Inc. secondary T-32 Vertical Software TG-05 0.00 Bn 1.71 0.07 0.00 Bn
161 YAAS Youxin Technology Ltd secondary T-16 Business Applications TG-03 0.00 Bn — — 0.00 Bn
162 LDXC Londax Corp. secondary T-16 Business Applications TG-03 0.00 Bn -47.48 168.03 0.00 Bn
163 ESSI Eco Science Solutions, Inc. secondary T-19 Business Applications TG-03 0.00 Bn -3.08 12,559.11 0.00 Bn
164 CMBMF Cambium Networks Corp secondary T-13 Computer Hardware TG-02 0.00 Bn -0.12 0.02 0.00 Bn
165 OVTZ Oculus Inc. secondary T-22 Business Applications TG-03 0.00 Bn — — 0.00 Bn
166 HCTI Healthcare Triangle, Inc. secondary T-38 Infrastructure Software TG-06 0.00 Bn -0.51 0.09 0.00 Bn
167 SHFS SHF Holdings, Inc. secondary F-06 Lending and Credit FG-02 0.00 Bn -0.22 0.25 0.00 Bn
168 NOTE FiscalNote Holdings, Inc. secondary T-22 Business Applications TG-03 0.00 Bn -0.01 0.02 -0.02 Bn
169 HKIT HiTek Global Inc. secondary T-64 Technology Services TG-11 0.00 Bn 1.80 0.17 0.00 Bn
170 BIYA Baiya International Group Inc. secondary I-25 Business Services IG-06 0.00 Bn -0.04 0.07 0.00 Bn
171 WCT Wellchange Holdings Co Ltd secondary T-19 Business Applications TG-03 0.00 Bn -0.08 0.65 0.00 Bn