ServiceNow NOW Insider Ownership

NYSE NOW
$135.63 -2.15 (-1.56%)
As of: Sep 25, 2026 · 3:59 PM EDT

Insider Holdings by Owner

1.34Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
0.293%
▲+0.0009% pp QoQ
Shares Held by Insiders
3.02Mn
filed for Sep 2026
▲+0.30% QoQ
Shares Outstanding
1.03Bn
1,031,351,000 shares
Direct Holdings
1.14Mn
Indirect: 1.89Mn
Net Shares Traded (QoQ)
+9.02K
net buying in Sep 2026
Insiders Holding Shares
28
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

NOW's three largest insider shareholders as of September 23, 2026 are Frederic B Luddy (Chief Product Officer, 647.86K shares), Frederic B Luddy (Director, 615.57K shares), Chirantan Jitendra Desai (President Coo, 235.72K shares).

Form 4 Holdings

Insiders Holding NOW

Insiders 28
Shares held 1.34Mn
Of outstanding 0.130%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Chirantan Jitendra Desai President Coo 235,725 0 235,725 17.6% 21 May, 2024
2 Jeffrey A Miller Director 0 203,190 203,190 15.2% 11 Feb, 2025
3 William R Mcdermott Chairman Ceo 184,199 0 184,199 13.8% 19 Aug, 2026
4 Gina Mastantuono President And Cfo 109,256 0 109,256 8.2% 19 Aug, 2026
5 Kevin Haverty Chief Revenue Officer 88,200 0 88,200 6.6% 19 Nov, 2021
6 Amit Zavery President, Cpo And Coo 86,065 0 86,065 6.4% 18 Aug, 2026
7 Christopher Bedi Chief Digital Information Ofc 79,460 0 79,460 5.9% 07 Jun, 2024
8 Paul Edward Chamberlain Director 43,990 0 43,990 3.3% 31 Aug, 2026
9 Anita M Sands Director 33,350 0 33,350 2.5% 26 May, 2026
10 Kevin Thomas Mcbride Former Principal Acctg Officer 32,141 0 32,141 2.4% 19 Feb, 2026
11 Jacqueline P Canney Chief People Ai Enblmt. Off. 30,042 0 30,042 2.2% 01 Sep, 2026
12 Russell S Elmer General Counsel 28,819 0 28,819 2.2% 10 Feb, 2026
13 Paul John Smith Pres., Global Cust. Field Ops 26,120 0 26,120 2.0% 21 Feb, 2025
14 Nicholas Tzitzon Vice Chairman 23,209 0 23,209 1.7% 10 Feb, 2026
15 Susan L Bostrom Director 21,685 0 21,685 1.6% 26 May, 2026
16 Paul Fipps President, Global Customer Ops 18,305 0 18,305 1.4% 01 Sep, 2026
17 Jonathan Chadwick Director 17,620 0 17,620 1.3% 27 May, 2025
18 Dennis Woodside Director 14,720 0 14,720 1.1% 13 Jun, 2022
19 Larry Quinlan Director 11,465 0 11,465 0.9% 26 May, 2026
20 Teresa Briggs Director 11,010 0 11,010 0.8% 01 Jun, 2026
21 Danielle Fontaine Principal Accounting Officer 10,887 0 10,887 0.8% 19 Aug, 2026
22 Hossein Nowbar Pres. Chief Legal Officer 8,514 0 8,514 0.6% 18 Aug, 2026
23 Sukumar Rathnam Director 5,375 0 5,375 0.4% 13 Jun, 2022
24 Lawrence Jackson Director 4,875 0 4,875 0.4% 26 May, 2026
25 Frederic B Luddy Chief Product Officer 4,855 0 4,855 0.4% 26 May, 2026
26 Eric S. Yuan Director 2,747 0 2,747 0.2% 17 Jun, 2026
27 Deborah Black Director 2,140 0 2,140 0.2% 29 Apr, 2025
28 Lara Caimi Chief Custmr Ofc Gm Impact Svc 490 0 490 0.0% 23 May, 2023

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

8,250 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
28 Aug, 2026 Jacqueline P Canney Chief People Ai Enblmt. Off. Disposed S 7,847 $138.00 $1.08Mn 30,042 Direct
31 Aug, 2026 Paul Fipps President, Global Customer Ops Disposed S 2,034 $147.87 $300.78K 18,305 Direct
27 Aug, 2026 Paul Edward Chamberlain Director Disposed S 2,700 $135.50 $365.85K 43,990 Direct
17 Aug, 2026 Jacqueline P Canney Chief People Ai Enblmt. Off. Acquired M 970 $0.00 $0 38,385 Direct
17 Aug, 2026 Danielle Fontaine Principal Accounting Officer Acquired M 485 $0.00 $0 11,055 Direct
17 Aug, 2026 Gina Mastantuono President And Cfo Acquired M 1,595 $0.00 $0 110,114 Direct
17 Aug, 2026 William R Mcdermott Chairman Ceo Acquired M 4,160 $0.00 $0 186,435 Direct
17 Aug, 2026 Paul Fipps President, Global Customer Ops Acquired M 340 $0.00 $0 20,295 Direct
17 Aug, 2026 Paul Fipps President, Global Customer Ops Disposed F 136 $117.70 $16.01K 20,159 Direct
17 Aug, 2026 Danielle Fontaine Principal Accounting Officer Disposed F 168 $117.70 $19.77K 10,887 Direct
17 Aug, 2026 Gina Mastantuono President And Cfo Disposed F 858 $117.70 $100.99K 109,256 Direct
17 Aug, 2026 Jacqueline P Canney Chief People Ai Enblmt. Off. Disposed F 496 $117.70 $58.38K 37,889 Direct
17 Aug, 2026 William R Mcdermott Chairman Ceo Disposed F 2,236 $117.70 $263.18K 184,199 Direct
17 Aug, 2026 Paul Fipps President, Global Customer Ops Acquired M 300 $0.00 $0 20,459 Direct
17 Aug, 2026 Gina Mastantuono President And Cfo Disposed M 1,595 $0.00 $0 3,190 Direct
17 Aug, 2026 Danielle Fontaine Principal Accounting Officer Disposed M 485 $0.00 $0 975 Direct
17 Aug, 2026 Jacqueline P Canney Chief People Ai Enblmt. Off. Disposed M 970 $0.00 $0 1,945 Direct
17 Aug, 2026 William R Mcdermott Chairman Ceo Disposed M 4,160 $0.00 $0 8,320 Direct
17 Aug, 2026 Paul Fipps President, Global Customer Ops Disposed F 120 $117.70 $14.12K 20,339 Direct
17 Aug, 2026 Paul Fipps President, Global Customer Ops Disposed M 340 $0.00 $0 685 Direct