ServiceNow, Inc. (NOW) Insider Ownership

Historic Insider Ownership Trends

NOW's three largest insider shareholders as of April 11, 2026 are Frederic B Luddy (Chief Product Officer, 647.86K shares), Frederic B Luddy (Director, 615.57K shares), Chirantan Jitendra Desai (President Coo, 235.72K shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares (Direct) Shares (Indirect) Report Date
William R Mcdermott Chairman Ceo 158,234 0 02 Mar, 2026
Frederic B Luddy Chief Product Officer 0 647,860 21 Nov, 2023
Frederic B Luddy - 0 615,565 14 Nov, 2025
Gina Mastantuono President And Cfo 96,701 0 19 Feb, 2026
Amit Zavery President, Cpo And Coo 67,324 0 18 Feb, 2026
Chirantan Jitendra Desai President Coo 235,725 0 21 May, 2024
Paul Edward Chamberlain - 46,430 0 13 Feb, 2026
Jeffrey A Miller - 0 215,200 02 Nov, 2021
Jeffrey A Miller - 0 203,190 11 Feb, 2025
Jacqueline P Canney Chief People Ai Enblmt. Off. 38,458 0 19 Feb, 2026
Kevin Thomas Mcbride Former Principal Acctg Officer 32,141 0 19 Feb, 2026
Frederic B Luddy Chief Product Officer 0 153,000 08 Dec, 2022
Russell S Elmer General Counsel 28,819 0 10 Feb, 2026
Nicholas Tzitzon Vice Chairman 23,209 0 10 Feb, 2026
Kevin Haverty Chief Revenue Officer 88,200 0 19 Nov, 2021
Christopher Bedi Chief Digital Information Ofc 79,460 0 07 Jun, 2024
Anita M Sands - 46,535 0 02 Sep, 2025
Danielle Fontaine Principal Accounting Officer 8,582 0 19 Feb, 2026
Paul Fipps President, Global Customer Ops 8,061 0 25 Feb, 2026
Paul John Smith Pres., Global Cust. Field Ops 26,120 0 21 Feb, 2025
William R Mcdermott Chairman Ceo 0 24,405 21 Nov, 2024
Fay Sien Goon Principal Accounting Officer 22,490 0 24 Aug, 2021
Susan L Bostrom - 18,425 0 27 May, 2025
Jonathan Chadwick - 17,620 0 27 May, 2025
Dennis Woodside - 14,720 0 13 Jun, 2022
Dennis Woodside - 0 14,305 10 Nov, 2021
Dennis Woodside - 0 12,620 30 Nov, 2021
Hossein Nowbar Pres. Chief Legal Officer 2,160 0 18 Feb, 2026
Teresa Briggs - 9,345 0 29 May, 2025
Larry Quinlan - 8,205 0 27 May, 2025
Sukumar Rathnam - 5,375 0 13 Jun, 2022
Deborah Black - 2,140 0 29 Apr, 2025
Jeffrey A Miller - 2,140 0 31 Jul, 2024
Lawrence Jackson - 1,615 0 02 Dec, 2025
Frederic B Luddy Chief Product Officer 1,595 0 27 May, 2025
Lara Caimi Chief Custmr Ofc Gm Impact Svc 490 0 23 May, 2023

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
27 Feb, 2026 William R Mcdermott Common Stock A 28,677 $104.60 158,229 D P
27 Feb, 2026 William R Mcdermott Common Stock A 5 $105.96 158,234 D P
23 Feb, 2026 Paul Fipps Common Stock D 3,696 $101.77 8,061 D S
17 Feb, 2026 Amit Zavery Restricted Stock Units A 86,162 $0.00 86,162 D A
17 Feb, 2026 Jacqueline P Canney Common Stock A 970 $0.00 25,719 D M
17 Feb, 2026 Danielle Fontaine Common Stock A 485 $0.00 8,781 D M
17 Feb, 2026 Paul Fipps Common Stock A 340 $0.00 15,667 D M
17 Feb, 2026 Gina Mastantuono Common Stock A 1,595 $0.00 77,021 D M
17 Feb, 2026 William R Mcdermott Common Stock A 4,160 $0.00 78,203 D M
17 Feb, 2026 Hossein Nowbar Restricted Stock Units A 26,512 $0.00 26,512 D A
17 Feb, 2026 Kevin Thomas Mcbride Common Stock A 235 $0.00 28,245 D M
17 Feb, 2026 William R Mcdermott Common Stock D 2,236 $105.91 75,967 D F
17 Feb, 2026 Jacqueline P Canney Common Stock D 496 $105.91 25,223 D F
17 Feb, 2026 Kevin Thomas Mcbride Common Stock D 112 $105.91 28,133 D F
17 Feb, 2026 Danielle Fontaine Common Stock D 199 $105.91 8,582 D F
17 Feb, 2026 Paul Fipps Common Stock D 136 $105.91 15,531 D F
17 Feb, 2026 Gina Mastantuono Common Stock D 858 $105.91 76,163 D F
17 Feb, 2026 Jacqueline P Canney Common Stock A 27,038 $0.00 52,261 D M
17 Feb, 2026 Paul Fipps Common Stock A 300 $0.00 15,831 D M
17 Feb, 2026 William R Mcdermott Common Stock A 115,860 $0.00 191,827 D M