ServiceNow NOW Institutional Ownership

NYSE NOW

$141.27 -4.25 (-2.92%)

At close: Sep 4, 2026 · 4:00 PM EDT

Institutions by Trading Activity

2,213 Institutions

Increased 1,280 57.8%

Unchanged 161 7.3%

Reduced 772 34.9%

Ownership Statistics

13F · as of 30 Jun, 2026

Institutional Ownership

82.60%

▼-0.80 pp QoQ

Shares Held by Institutions

851.93Mn

of 1.03Bn outstanding

▲+0.71% QoQ

Shares Outstanding

1.03Bn

179.42Mn held outside 13F filers

Institutional Investors

2,213

filed 13F for Jun 2026

▲+29 vs prior quarter

Net Shares Added (QoQ)

+6.04Mn

accumulated since last quarter

Value of Holdings

$120.35Bn

reported market value

Shares Owned by Institutions

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Institutions

Accumulated Distributed

Latest quarter —

Net over range —

Accumulating quarters —

Ownership Summary

Quarter ending 30 Jun, 2026

ServiceNow, Inc. (NYSE:NOW) is held by 2,213 institutional investors per 13F filings through June 2026.

Their combined ownership stood at 82.6% of outstanding shares in June 2026, down from 83.4% in March 2026.
They increased total shares held in ServiceNow by 0.71% from the prior quarter, while the number of investors in NOW decreased 2.55% year over year.
During the quarter, 1,280 of these 2,213 funds increased positions in NOW, 772 reduced exposure, and 161 held steady.
In total, institutional investors held 851.93Mn shares in ServiceNow as of June 2026, up by 6.04Mn shares quarter on quarter, and down 60.23Mn shares year over year.
As of June 30, 2026, BlackRock, Inc. held the largest stake in ServiceNow with 96.06Mn shares, accounting for 9.31% of total shares outstanding.
Top purchasers of NOW stock for the quarter ending June 2026 included NORGES BANK (12.46Mn), Sixth Street Partners Management Company, L.P. (8.08Mn), SG Americas Securities, LLC (5.06Mn), NATIONAL BANK OF CANADA /FI/ (3.87Mn), Marex Group Ltd (3.78Mn).
The largest sellers of ServiceNow for the quarter ending June 2026 were PRICE T ROWE ASSOCIATES INC /MD/ (18.04Mn), Jpmorgan Chase & Co (17.05Mn), WELLINGTON MANAGEMENT GROUP LLP (4.91Mn), TWO SIGMA INVESTMENTS, LP (4.53Mn), EDGEWOOD MANAGEMENT LLC (4.22Mn).
According to Business Quant data, leading holders of NOW for June 2026 are BlackRock, Inc. (96.06Mn), VANGUARD CAPITAL MANAGEMENT LLC (67.35Mn), State Street Corp (49.04Mn), Morgan Stanley (26.63Mn), VANGUARD PORTFOLIO MANAGEMENT LLC (25.18Mn), GEODE CAPITAL MANAGEMENT, LLC (24.27Mn), UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC (16.64Mn), PRICE T ROWE ASSOCIATES INC /MD/ (16.07Mn), Jpmorgan Chase & Co (13.95Mn), NORGES BANK (12.46Mn).

Form 13F Holdings

2,213 Institutional Holders

Report period 30 Jun, 2026

Total shares held 851.93Mn

Of outstanding 82.60%

#	Institution	CIK	Shares Held	% of Outstanding	Change (QoQ)	Change (%)	Value (USD)
1	BlackRock, Inc.	0002012383	96,057,763	9.31%	▼1,443,831	-1.48%	$9.54Bn
2	VANGUARD CAPITAL MANAGEMENT LLC	0002100119	67,351,838	6.53%	▼628,381	-0.92%	$6.69Bn
3	State Street Corp	0000093751	49,038,218	4.75%	▲979,726	+2.04%	$4.87Bn
4	Morgan Stanley	0000895421	26,630,984	2.58%	▲3,282,989	+14.06%	$2.64Bn
5	VANGUARD PORTFOLIO MANAGEMENT LLC	0002100121	25,184,743	2.44%	▲12,173	+0.05%	$2.50Bn
6	GEODE CAPITAL MANAGEMENT, LLC	0001214717	24,274,498	2.35%	▼149,313	-0.61%	$2.41Bn
7	UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	0000861177	16,638,071	1.61%	▲2,362,606	+16.55%	$1.65Bn
8	PRICE T ROWE ASSOCIATES INC /MD/	0000080255	16,066,335	1.56%	▼18,043,553	-52.90%	$1.60Mn
9	Jpmorgan Chase & Co	0000019617	13,949,279	1.35%	▼17,047,662	-55.00%	$1.39Bn
10	NORGES BANK	0001374170	12,458,091	1.21%	▲12,458,091	0.00%	$1.24Bn
11	FMR LLC	0000315066	11,395,881	1.10%	▼889,118	-7.24%	$1.13Bn
12	Northern Trust Corp	0000073124	10,991,523	1.07%	▲154,396	+1.42%	$1.09Bn
13	Goldman Sachs Group Inc	0000886982	10,957,837	1.06%	▲3,239,738	+41.98%	$1.09Bn
14	Amundi	0001330387	10,517,264	1.02%	▼961,834	-8.38%	$1.04Bn
15	CHARLES SCHWAB INVESTMENT MANAGEMENT INC	0000884546	8,080,617	0.78%	▲473,452	+6.22%	$802.24Mn
15	Sixth Street Partners Management Company, L.P.	0001812095	8,080,617	0.78%	▲8,080,617	0.00%	$802.24Mn
16	Fisher Asset Management, LLC	0000850529	8,018,318	0.78%	▼14,634	-0.18%	$796.06Mn
17	Pictet Asset Management Holding SA	0001993888	7,183,047	0.70%	▲1,102,797	+18.14%	$713.17Mn
18	Bank of New York Mellon Corp	0001390777	7,177,406	0.70%	▼1,349,525	-15.83%	$712.57Mn
19	VICTORY CAPITAL MANAGEMENT INC	0001040188	7,163,661	0.69%	▼464,858	-6.09%	$711.21Mn

Showing 1 to 20 of 2,213 holders