ServiceNow NOW Institutional Ownership

NYSE NOW
$148.59 +8.61 (+6.15%)
As of: Oct 15, 2026 · 3:59 PM EDT

As of the 13F quarter ended Jun 30, 2026, 2,217 institutions held 81.58% of ServiceNow (NOW) shares outstanding. Versus the prior quarter, institutional ownership was down 1.67 percentage points, the holder count rose by 31 and shares held were down 2.11%. The largest holder is BlackRock, Inc. with 96.06Mn shares (9.29% of outstanding).

Updated ServiceNow (NOW) stock price and overview

Institutions by Trading Activity

2,217 Institutions
Increased 1,281 57.8%
Unchanged 160 7.2%
Reduced 776 35.0%

Ownership Statistics

13F · as of 30 Jun, 2026
Institutional Ownership
81.58%
▼-1.67 pp QoQ
Shares Held by Institutions
843.51Mn
of 1.03Bn outstanding
▼-2.11% QoQ
Shares Outstanding
1.03Bn
190.49Mn held outside 13F filers
Institutional Investors
2,217
filed 13F for Jun 2026
▲+31 vs prior quarter
Net Shares Added (QoQ)
-18.19Mn
distributed since last quarter
Value of Holdings
$118.09Bn
reported market value

Shares Owned by Institutions

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Institutions

Accumulated Distributed
Latest quarter —
Net over range —
Accumulating quarters —

Ownership Summary

ServiceNow, Inc. (NYSE:NOW) had 2,217 institutional holders reporting a position on Form 13F for the quarter ended June 30, 2026.

Form 13F Holdings

2,219 Institutional Holders

Report period 30 Jun, 2026
Total shares held 843.51Mn
Of outstanding 81.58%
Download Data
# Institution CIK Shares Held % of Outstanding Change (QoQ) Change (%) Value (USD)
1 BlackRock, Inc. 0002012383 96,057,763 9.29% ▼1,443,831 -1.48% $9.54Bn
2 VANGUARD CAPITAL MANAGEMENT LLC 0002100119 67,351,838 6.51% ▼628,381 -0.92% $6.69Bn
3 State Street Corp 0000093751 49,038,218 4.74% ▲979,726 +2.04% $4.87Bn
4 Morgan Stanley 0000895421 26,630,984 2.58% ▲3,282,989 +14.06% $2.64Bn
5 VANGUARD PORTFOLIO MANAGEMENT LLC 0002100121 25,184,743 2.44% ▲12,173 +0.05% $2.50Bn
6 GEODE CAPITAL MANAGEMENT, LLC 0001214717 24,274,498 2.35% ▼149,313 -0.61% $2.41Bn
7 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0000861177 16,638,071 1.61% ▲2,362,606 +16.55% $1.65Bn
8 PRICE T ROWE ASSOCIATES INC /MD/ 0000080255 16,066,335 1.55% ▼18,043,553 -52.90% $1.60Mn
9 Jpmorgan Chase & Co 0000019617 13,949,279 1.35% ▼17,047,662 -55.00% $1.39Bn
10 NORGES BANK 0001374170 12,458,091 1.20% ▲12,458,091 0.00% $1.24Bn
11 FMR LLC 0000315066 11,395,881 1.10% ▼889,118 -7.24% $1.13Bn
12 Northern Trust Corp 0000073124 10,991,523 1.06% ▲154,396 +1.42% $1.09Bn
13 Goldman Sachs Group Inc 0000886982 10,957,837 1.06% ▲3,239,738 +41.98% $1.09Bn
14 Amundi 0001330387 10,517,264 1.02% ▼961,834 -8.38% $1.04Bn
15 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0000884546 8,080,617 0.78% ▲473,452 +6.22% $802.24Mn
16 Fisher Asset Management, LLC 0000850529 8,018,318 0.78% ▼14,634 -0.18% $796.06Mn
17 Pictet Asset Management Holding SA 0001993888 7,183,047 0.69% ▲1,102,797 +18.14% $713.17Mn
18 Bank of New York Mellon Corp 0001390777 7,177,406 0.69% ▼1,349,525 -15.83% $712.57Mn
19 VICTORY CAPITAL MANAGEMENT INC 0001040188 7,163,661 0.69% ▼464,858 -6.09% $711.21Mn
20 Ameriprise Financial Inc 0000820027 6,975,128 0.67% ▲1,520,479 +27.87% $697.16Mn