Ibotta IBTA Peer Comparison

NYSE IBTA
$38.37 +0.98 (+2.62%)
At close: Sep 4, 2026 · 4:00 PM EDT
Peer Comparison

115 Comparable Companies

Industry Digital Advertising

Ibotta, Inc. (IBTA) is the 58th largest of 115 Digital Advertising companies by market capitalisation, at 893.28 Mn, behind Viant Technology Inc. at 907.77 Mn. The table below compares all 115 on 8 financial metrics.

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# Ticker Company match industry_code industry_group industry_group_code Market Capitalization P/E P/S Enterprise Value
1 GOOG Alphabet Inc. primary T-50 Internet Platforms TG-08 4,074.35 Bn 0.00 Bn 9.14 3,645.31 Bn
2 APP AppLovin Corp primary T-50 Internet Platforms TG-08 107.48 Bn 0.00 Bn 15.74 104.43 Bn
3 TTD Trade Desk, Inc. primary T-50 Internet Platforms TG-08 6.78 Bn 0.00 Bn 2.27 5.29 Bn
4 MGNI Magnite, Inc. primary T-50 Internet Platforms TG-08 3.46 Bn 0.00 Bn 4.66 3.13 Bn
5 DV DoubleVerify Holdings, Inc. primary T-50 Internet Platforms TG-08 2.07 Bn 0.00 Bn 2.69 1.86 Bn
6 APPS Digital Turbine, Inc. primary T-50 Internet Platforms TG-08 1.28 Bn — — 1.24 Bn
7 QNST Quinstreet, Inc primary T-50 Internet Platforms TG-08 1.06 Bn 0.00 Bn 0.82 0.93 Bn
8 TBLA Taboola.com Ltd. primary T-50 Internet Platforms TG-08 0.97 Bn 0.00 Bn 0.50 0.84 Bn
9 MNTN MNTN, Inc. primary T-50 Internet Platforms TG-08 0.96 Bn 0.00 Bn 3.06 0.72 Bn
10 DSP Viant Technology Inc. primary T-50 Internet Platforms TG-08 0.91 Bn 0.00 Bn 2.34 0.92 Bn
11 IBTA Ibotta, Inc. primary T-50 Internet Platforms TG-08 0.89 Bn 0.00 Bn 2.60 0.75 Bn
12 CRTO Criteo S.A. primary T-50 Internet Platforms TG-08 0.86 Bn 0.00 Bn 0.48 0.61 Bn
13 PUBM PubMatic, Inc. primary T-50 Internet Platforms TG-08 0.75 Bn 0.00 Bn 2.59 0.61 Bn
14 EVC Entravision Communications Corp primary T-50 Internet Platforms TG-08 0.70 Bn 0.00 Bn 1.03 0.62 Bn
15 MAX MediaAlpha, Inc. primary T-50 Internet Platforms TG-08 0.64 Bn 0.00 Bn 0.52 0.58 Bn
16 NEXN Nexxen International Ltd. primary T-50 Internet Platforms TG-08 0.54 Bn 0.00 Bn 1.41 0.41 Bn
17 PERI Perion Network Ltd. primary T-50 Internet Platforms TG-08 0.36 Bn 0.00 Bn 0.91 0.25 Bn
18 GOAI Eva Live Inc primary T-50 Internet Platforms TG-08 0.11 Bn 0.00 Bn 6.50 0.11 Bn
19 FLNT Fluent, Inc. primary T-50 Internet Platforms TG-08 0.10 Bn 0.00 Bn 0.49 0.09 Bn
20 SCOR Comscore, Inc. primary T-50 Internet Platforms TG-08 0.08 Bn 0.00 Bn 0.23 0.05 Bn
21 TEAD Teads Holding Co. primary T-50 Internet Platforms TG-08 0.05 Bn 0.00 Bn 0.04 -0.04 Bn
22 SST System1, Inc. primary T-50 Internet Platforms TG-08 0.04 Bn 0.00 Bn 0.21 -0.03 Bn
23 CDLX Cardlytics, Inc. primary T-50 Internet Platforms TG-08 0.02 Bn 0.00 Bn 0.11 -0.01 Bn
24 KDOZF Kidoz Inc. primary T-50 Internet Platforms TG-08 0.01 Bn 0.00 Bn 0.60 0.01 Bn
25 INUV Inuvo, Inc. primary T-50 Internet Platforms TG-08 0.01 Bn 0.00 Bn 0.23 0.01 Bn
26 KNRX Knorex Ltd. primary T-50 Internet Platforms TG-08 0.01 Bn 0.00 Bn 1.57 0.01 Bn
27 SLE Super League Enterprise, Inc. primary T-50 Internet Platforms TG-08 0.01 Bn 0.00 Bn 0.56 0.00 Bn
28 DRCT Direct Digital Holdings, Inc. primary T-50 Internet Platforms TG-08 0.00 Bn 0.00 Bn 0.05 0.00 Bn
29 AMZN Amazon Com Inc secondary D-32 Retail DG-10 2,787.51 Bn 0.00 Bn 2.00 2,664.53 Bn
30 ORCL Oracle Corp secondary T-19 Business Applications TG-03 457.43 Bn 0.00 Bn 6.79 426.08 Bn
31 UBER Uber Technologies, Inc secondary T-53 Internet Platforms TG-08 154.57 Bn 0.00 Bn 2.80 149.36 Bn
32 SNOW Snowflake Inc. secondary T-36 Infrastructure Software TG-06 118.87 Bn 0.00 Bn 21.87 116.53 Bn
33 PDD PDD Holdings Inc. secondary T-51 Internet Platforms TG-08 117.02 Bn 0.00 Bn 1.80 86.74 Bn
34 SPOT Spotify Technology S.A. secondary T-48 Internet Platforms TG-08 111.63 Bn 0.00 Bn 5.28 100.71 Bn
35 MELI Mercadolibre Inc secondary T-51 Internet Platforms TG-08 100.30 Bn 0.00 Bn 2.85 85.10 Bn
36 DASH DoorDash, Inc. secondary T-53 Internet Platforms TG-08 91.73 Bn 0.00 Bn 5.77 86.40 Bn
37 NTES NetEase, Inc. secondary T-49 Internet Platforms TG-08 76.16 Bn 0.00 Bn 4.56 66.02 Bn
38 TGT Target Corp secondary D-31 Retail DG-10 74.70 Bn 0.00 Bn 0.69 69.29 Bn
39 EBAY Ebay Inc secondary T-51 Internet Platforms TG-08 46.02 Bn 0.00 Bn 3.83 42.71 Bn
40 TTWO Take Two Interactive Software Inc secondary T-49 Internet Platforms TG-08 40.15 Bn 0.00 Bn 6.00 38.32 Bn
41 NTAP NetApp, Inc. secondary T-12 Computer Hardware TG-02 36.45 Bn 0.00 Bn 4.93 32.88 Bn
42 KR Kroger Co secondary S-13 Staples Retail SG-06 35.88 Bn 0.00 Bn 0.24 32.55 Bn
43 EXPE Expedia Group, Inc. secondary T-51 Internet Platforms TG-08 34.12 Bn 0.00 Bn 2.17 26.99 Bn
44 RBLX Roblox Corp secondary T-49 Internet Platforms TG-08 30.91 Bn 0.00 Bn 5.44 27.88 Bn
45 RDDT Reddit, Inc. secondary T-47 Internet Platforms TG-08 29.71 Bn 0.00 Bn 10.69 26.92 Bn
46 MDB MongoDB, Inc. secondary T-36 Infrastructure Software TG-06 29.70 Bn 0.00 Bn 10.67 27.29 Bn
47 ROKU Roku, Inc secondary T-33 Infrastructure Software TG-06 23.09 Bn 0.00 Bn 4.43 20.53 Bn
48 BR Broadridge Financial Solutions, Inc. secondary T-20 Business Applications TG-03 19.72 Bn 0.00 Bn 2.64 19.32 Bn
49 NTNX Nutanix, Inc. secondary T-43 Cloud Computing TG-07 18.40 Bn 0.00 Bn 6.69 16.38 Bn
50 U Unity Software Inc. secondary T-34 Infrastructure Software TG-06 18.33 Bn 0.00 Bn 9.03 16.24 Bn
51 CART Maplebear Inc. secondary T-51 Internet Platforms TG-08 11.90 Bn 0.00 Bn 2.98 11.05 Bn
52 SRAD Sportradar Group AG secondary T-36 Infrastructure Software TG-06 11.66 Bn 0.00 Bn 7.22 11.29 Bn
53 PINS Pinterest, Inc. secondary T-47 Internet Platforms TG-08 11.54 Bn 0.00 Bn 2.53 10.27 Bn
54 KLAR Klarna Group plc secondary F-02 Banking FG-01 10.16 Bn 1.07 Bn 10.04 7.53 Bn
55 SIRI Sirius Xm Holdings Inc. secondary C-06 Advertising and Media CG-02 9.77 Bn 0.00 Bn 1.14 9.60 Bn
56 ESTC Elastic N.V. secondary T-36 Infrastructure Software TG-06 9.64 Bn 0.00 Bn 5.35 8.18 Bn
57 ZETA Zeta Global Holdings Corp. secondary T-17 Business Applications TG-03 7.10 Bn 0.00 Bn 4.52 6.79 Bn
58 DSGX Descartes Systems Group Inc secondary T-32 Vertical Software TG-05 6.79 Bn 0.00 Bn 9.01 6.41 Bn
59 LYFT Lyft, Inc. secondary T-53 Internet Platforms TG-08 6.33 Bn 0.00 Bn 0.93 4.53 Bn
60 M Macy's, Inc. secondary D-33 Retail DG-10 6.07 Bn 0.00 Bn 0.27 4.77 Bn
61 CVLT Commvault Systems Inc secondary T-38 Infrastructure Software TG-06 5.65 Bn 0.00 Bn 4.65 4.72 Bn
62 RUM RUM Group Inc. secondary T-47 Internet Platforms TG-08 5.09 Bn 0.00 Bn 43.38 4.97 Bn
63 JOYY JOYY Inc. secondary T-47 Internet Platforms TG-08 3.95 Bn 0.00 Bn 1.74 3.63 Bn
64 GENI Genius Sports Ltd secondary T-36 Infrastructure Software TG-06 3.80 Bn 0.00 Bn 4.80 3.64 Bn
65 DAO Youdao, Inc. secondary T-28 Vertical Software TG-05 3.62 Bn 0.00 Bn 4.19 3.50 Bn
66 TDC Teradata Corp /De/ secondary T-36 Infrastructure Software TG-06 2.61 Bn 0.00 Bn 1.54 2.19 Bn
67 CARG CarGurus, Inc. secondary T-51 Internet Platforms TG-08 2.55 Bn 0.00 Bn 2.64 2.43 Bn
68 ATHM Autohome Inc. secondary T-51 Internet Platforms TG-08 2.55 Bn 0.00 Bn 3.23 -0.27 Bn
69 XTLB Xtl Biopharmaceuticals Ltd secondary H-02 Pharmaceuticals and Biotechnology HG-01 2.38 Bn 0.00 Bn — 2.38 Bn
70 RAMP LiveRamp Holdings, Inc. secondary T-17 Business Applications TG-03 2.30 Bn 0.00 Bn 2.76 1.92 Bn
71 FORTY Formula Systems (1985) Ltd secondary T-63 Technology Services TG-11 1.98 Bn 0.00 Bn 0.68 1.56 Bn
72 PDFS Pdf Solutions Inc secondary T-05 Semiconductors TG-01 1.91 Bn 0.00 Bn 7.93 1.80 Bn
73 PRGS Progress Software Corp /Ma secondary T-34 Infrastructure Software TG-06 1.82 Bn 0.00 Bn 1.81 1.72 Bn
74 OPRA Opera Ltd secondary T-33 Infrastructure Software TG-06 1.68 Bn 0.00 Bn 2.47 1.54 Bn
75 FUBO FuboTV Inc. secondary T-48 Internet Platforms TG-08 1.22 Bn 0.00 Bn 0.19 3.14 Bn
76 PLTK Playtika Holding Corp. secondary T-49 Internet Platforms TG-08 0.84 Bn 0.00 Bn 0.30 0.40 Bn
77 BLZE Backblaze, Inc. secondary T-43 Cloud Computing TG-07 0.78 Bn — — 0.72 Bn
78 GRPN Groupon, Inc. secondary T-51 Internet Platforms TG-08 0.77 Bn 0.00 Bn 1.54 0.54 Bn
79 VTEX Vtex secondary T-52 Internet Platforms TG-08 0.62 Bn 0.00 Bn 1.71 0.44 Bn
80 QMCO Quantum Corp /De/ secondary T-12 Computer Hardware TG-02 0.54 Bn 0.00 Bn 1.84 0.49 Bn
81 TRVG trivago N.V. secondary T-51 Internet Platforms TG-08 0.42 Bn 0.00 Bn 0.84 0.24 Bn
82 GEVO Gevo, Inc. secondary E-14 Renewable Fuels EG-06 0.41 Bn 0.00 Bn 2.28 0.36 Bn
83 IHRT iHeartMedia, Inc. secondary C-06 Advertising and Media CG-02 0.39 Bn 0.00 Bn 0.10 0.22 Bn
84 XNET Xunlei Ltd secondary T-45 Cloud Computing TG-07 0.38 Bn 0.00 Bn 0.91 0.11 Bn
85 BMBL Bumble Inc. secondary T-47 Internet Platforms TG-08 0.38 Bn 0.00 Bn 0.43 0.33 Bn
86 FVRR Fiverr International Ltd. secondary T-51 Internet Platforms TG-08 0.33 Bn 0.00 Bn 0.80 0.15 Bn
87 TTGT TechTarget, Inc. secondary T-17 Business Applications TG-03 0.29 Bn 0.00 Bn 0.60 0.25 Bn
88 XPER Xperi Inc. secondary T-33 Infrastructure Software TG-06 0.28 Bn 0.00 Bn 0.62 0.19 Bn
89 AZ A2Z Cust2Mate Solutions Corp. secondary T-31 Vertical Software TG-05 0.27 Bn 0.00 Bn 18.72 0.25 Bn
90 POWW Outdoor Holding Co secondary T-51 Internet Platforms TG-08 0.25 Bn 0.00 Bn 4.68 0.18 Bn
91 SSTK Shutterstock, Inc. secondary T-51 Internet Platforms TG-08 0.21 Bn 0.00 Bn 0.23 0.08 Bn
92 DVLT Datavault AI Inc. secondary T-36 Infrastructure Software TG-06 0.17 Bn 0.00 Bn 3.65 0.17 Bn
93 DOMO Domo, Inc. secondary T-23 Business Applications TG-03 0.17 Bn 0.00 Bn 0.54 0.14 Bn
94 FIRY Firy Inc. secondary T-49 Internet Platforms TG-08 0.17 Bn 0.00 Bn 1.42 0.00 Bn
95 WSHP WeShop Holdings Ltd secondary T-47 Internet Platforms TG-08 0.12 Bn 0.00 Bn 371.18 0.12 Bn
96 TSQ Townsquare Media, Inc. secondary C-06 Advertising and Media CG-02 0.10 Bn 0.00 Bn 0.24 0.10 Bn
97 CHGG Chegg, Inc secondary T-28 Vertical Software TG-05 0.09 Bn 0.00 Bn 0.36 0.02 Bn
98 MLGO MicroAlgo Inc. secondary T-01 Semiconductors TG-01 0.09 Bn 0.00 Bn 1.64 -0.21 Bn
99 GRSD GRANDSTAND Ltd secondary T-17 Business Applications TG-03 0.07 Bn 0.00 Bn 0.41 0.06 Bn
100 ITMSF Intermap Technologies Corp secondary T-36 Infrastructure Software TG-06 0.05 Bn 0.00 Bn 7.85 0.04 Bn
101 RLNDF RoyaLand Co Ltd. secondary T-49 Internet Platforms TG-08 0.05 Bn 0.00 Bn — 0.05 Bn
102 PHUN Phunware, Inc. secondary T-17 Business Applications TG-03 0.04 Bn 0.00 Bn 15.46 0.04 Bn
103 GMHS Gamehaus Holdings Inc. secondary T-49 Internet Platforms TG-08 0.04 Bn 0.00 Bn 0.36 0.02 Bn
104 SNAL Snail, Inc. secondary T-49 Internet Platforms TG-08 0.02 Bn 0.00 Bn 0.06 0.02 Bn
105 WIMI WiMi Hologram Cloud Inc. secondary T-41 Infrastructure Software TG-06 0.02 Bn 0.00 Bn 0.37 -0.39 Bn
106 HODO House of Doge Inc. secondary T-47 Internet Platforms TG-08 0.02 Bn 0.00 Bn 463.72 0.02 Bn
107 INTZ Intrusion Inc secondary T-38 Infrastructure Software TG-06 0.02 Bn 0.00 Bn 1.93 0.02 Bn
108 AMOD Alpha Modus Holdings, Inc. secondary T-31 Vertical Software TG-05 0.00 Bn 0.00 Bn — 0.00 Bn
109 BMTM Bright Mountain Media, Inc. secondary C-07 Advertising and Media CG-02 0.00 Bn 0.00 Bn 0.03 0.00 Bn
110 TGNT Totaligent, Inc. secondary T-17 Business Applications TG-03 0.00 Bn 0.00 Bn 769.19 0.00 Bn
111 KUST Kustom Entertainment, Inc. secondary T-11 Computer Hardware TG-02 0.00 Bn 0.00 Bn 0.15 0.00 Bn
112 WORXD SCWorx Corp. secondary T-27 Vertical Software TG-05 0.00 Bn 0.00 Bn 0.15 0.00 Bn
113 TAOP Taoping Inc. secondary T-63 Technology Services TG-11 0.00 Bn 0.00 Bn 0.00 -0.01 Bn
114 TNMG TNL Mediagene secondary C-07 Advertising and Media CG-02 0.00 Bn 0.00 Bn 0.00 0.00 Bn
115 LTRYW Sports Entertainment Gaming Global Corp secondary T-51 Internet Platforms TG-08 0.00 Bn 0.00 Bn 0.01 0.00 Bn