Us Bancorp \De\ (USB) Marketing and Advertising (2009 - 2026)
Us Bancorp's Marketing and Advertising was $199 million in Q3 2026, up 13.7% from $175 million a year earlier but down 7.9% from the prior quarter.
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Analysis
Us Bancorp \De\ (USB) Marketing and Advertising (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Us Bancorp's Marketing and Advertising was $819 million through Sep 30, 2026, up 20.8% year-over-year; for FY2025, it came in at $705 million, up 13.9% from FY2024.
- Marketing and Advertising shows a five-year compound annual growth rate of 17.3% (FY2020 to FY2025).
- In earlier years, Marketing and Advertising was $619 million in FY2024 (-14.7%), $726 million in FY2023 (+59.2%), $456 million in FY2022 (+24.6%) and $366 million in FY2021 (+15.1%).
- Quarterly Marketing and Advertising has moved between $80 million (Q1 2022) and $306 million (Q4 2023) over five years.
- Compared with a year earlier, Marketing and Advertising has increased for seven straight quarters, with growth averaging 9.8% over the last eight quarters.
- The best year-over-year quarter for Marketing and Advertising over five years was Q4 2023 (growth of 112.5%); the worst was Q4 2024 (a decline of 47.7%).
- Per Business Quant data, USB's Marketing and Advertising in the three quarters before Q3 2026 was $216 million (Q2 2026), $217 million (Q1 2026) and $187 million (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | Us Bancorp \De\ | 95.04 Bn | 95.50 Bn | - | 199.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 199.00 Mn |
| Jun 30, 2026 | 216.00 Mn |
| Mar 31, 2026 | 217.00 Mn |
| Dec 31, 2025 | 187.00 Mn |
| Sep 30, 2025 | 175.00 Mn |
| Jun 30, 2025 | 161.00 Mn |
| Mar 31, 2025 | 182.00 Mn |
| Dec 31, 2024 | 160.00 Mn |
| Sep 30, 2024 | 165.00 Mn |
| Jun 30, 2024 | 158.00 Mn |
| Mar 31, 2024 | 136.00 Mn |
| Dec 31, 2023 | 306.00 Mn |
| Sep 30, 2023 | 176.00 Mn |
| Jun 30, 2023 | 122.00 Mn |
| Mar 31, 2023 | 122.00 Mn |
| Dec 31, 2022 | 144.00 Mn |
| Sep 30, 2022 | 126.00 Mn |
| Jun 30, 2022 | 106.00 Mn |
| Mar 31, 2022 | 80.00 Mn |
| Dec 31, 2021 | 129.00 Mn |
API Access
Us Bancorp \De\ Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=USB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "USB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=USB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();