Sohu.com (SOHU) Return on Sales [ROS] (2017 - 2026)
Sohu.com's Return on Sales [ROS] came in at -13.50% for Q2 2026, up 4.17 percentage points from -17.67% a year earlier but down 8.74 percentage points from the prior quarter.
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Analysis
Sohu.com (SOHU) Return on Sales [ROS] (2017 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Sohu.com reported Return on Sales [ROS] of -12.93%, up 1.57 percentage points year-over-year; for FY2025, it was -16.05%, up 2.23 percentage points from FY2024.
- Return on Sales [ROS] carries a five-year change of -25.84 percentage points (FY2020 to FY2025).
- Going back by year, Return on Sales [ROS] was -18.28% in FY2024 (-3.75 pp), -14.54% in FY2023 (-12.17 pp), -2.36% in FY2022 (-14.03 pp) and 11.67% in FY2021 (+1.88 pp).
- The five-year range for quarterly Return on Sales [ROS] is -46.42% (Q4 2025) to 11.48% (Q3 2021).
- Year-over-year, Return on Sales [ROS] increased in six of the last eight quarters, with an average year-over-year change of +2.49 percentage points.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in Q3 2021 (a gain of 18.21 percentage points), and the weakest in Q4 2021 (a drop of 27.90 percentage points).
- Business Quant data shows SOHU's Return on Sales [ROS] at -4.76% (Q1 2026), -46.42% (Q4 2025) and 7.54% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 34.00% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 13.71% |
| 10 | Sohu.com | 324.56 Mn | -3.02 Bn | 133.81 Mn | -13.50% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -13.50% |
| Mar 31, 2026 | -4.76% |
| Dec 31, 2025 | -46.42% |
| Sep 30, 2025 | 7.54% |
| Jun 30, 2025 | -17.67% |
| Mar 31, 2025 | -14.03% |
| Dec 31, 2024 | -18.71% |
| Sep 30, 2024 | -8.58% |
| Jun 30, 2024 | -25.70% |
| Mar 31, 2024 | -19.28% |
| Dec 31, 2023 | -17.88% |
| Sep 30, 2023 | -14.19% |
| Jun 30, 2023 | -15.09% |
| Mar 31, 2023 | -11.40% |
| Dec 31, 2022 | -3.48% |
| Sep 30, 2022 | -9.75% |
| Jun 30, 2022 | 5.18% |
| Mar 31, 2022 | 6.55% |
| Dec 31, 2021 | -1.51% |
| Sep 30, 2021 | 11.48% |
API Access
Sohu.com Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=SOHU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "SOHU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=SOHU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();