Schwab Charles (SCHW) Marketing and Advertising (2009 - 2026)
Schwab Charles (SCHW) reported Marketing and Advertising of $114 million for Q3 2026, up 12.9% from $101 million a year earlier and up 2.7% from the prior quarter.
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Analysis
Schwab Charles (SCHW) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the twelve months ended Sep 30, 2026, Schwab Charles' Marketing and Advertising came in at $441 million, up 8.6% year-over-year; for FY2025, it came in at $420 million, up 5.8% from FY2024.
- Marketing and Advertising has a five-year compound annual growth rate of 5.2% (FY2020 to FY2025).
- By year, Marketing and Advertising came in at $397 million in FY2024 (unchanged), $397 million in FY2023 (-5.3%), $419 million in FY2022 (-13.6%) and $485 million in FY2021 (+48.8%).
- Five-year quarterly Marketing and Advertising spans a low of $88 million in Q1 2023 and a high of $123 million in Q4 2022.
- Year over year, Marketing and Advertising has now increased in each of the last four quarters, with growth averaging 5.2% over the last eight quarters.
- The high point for year-over-year Marketing and Advertising in five years was Q3 2023 (growth of 14.6%); the low point was Q3 2022 (a decline of 25.2%).
- Per Business Quant data, the three quarters before Q3 2026 came in at $111 million (Q2 2026), $101 million (Q1 2026) and $115 million (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 920.14 Bn | 897.90 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 407.42 Bn | -7,109.68 Bn | - | - |
| 3 | Bank Of America | 353.20 Bn | -2,022.91 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 307.88 Bn | -2,967.28 Bn | - | - |
| 5 | Morgan Stanley | 298.41 Bn | -244.41 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.46 Bn | -546.54 Bn | - | - |
| 7 | Goldman Sachs | 264.45 Bn | -3,478.99 Bn | - | - |
| 8 | Mitsubishi Ufj Financial | 259.19 Bn | -159.36 Bn | 5.24 Bn | - |
| 9 | Wells Fargo & Company | 258.28 Bn | 93.72 Bn | - | 337.00 Mn |
| 10 | Schwab Charles | 160.43 Bn | -7.81 Bn | - | 114.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 114.00 Mn |
| Jun 30, 2026 | 111.00 Mn |
| Mar 31, 2026 | 101.00 Mn |
| Dec 31, 2025 | 115.00 Mn |
| Sep 30, 2025 | 101.00 Mn |
| Jun 30, 2025 | 108.00 Mn |
| Mar 31, 2025 | 96.00 Mn |
| Dec 31, 2024 | 101.00 Mn |
| Sep 30, 2024 | 101.00 Mn |
| Jun 30, 2024 | 107.00 Mn |
| Mar 31, 2024 | 88.00 Mn |
| Dec 31, 2023 | 104.00 Mn |
| Sep 30, 2023 | 102.00 Mn |
| Jun 30, 2023 | 103.00 Mn |
| Mar 31, 2023 | 88.00 Mn |
| Dec 31, 2022 | 123.00 Mn |
| Sep 30, 2022 | 89.00 Mn |
| Jun 30, 2022 | 105.00 Mn |
| Mar 31, 2022 | 102.00 Mn |
| Dec 31, 2021 | 122.00 Mn |
API Access
Schwab Charles Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=SCHW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "SCHW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=SCHW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();