Old Second Bancorp (OSBC) Marketing and Advertising (2009 - 2026)
Old Second Bancorp (OSBC) reported Marketing and Advertising of $483,000 for Q2 2026, up 6.4% from $454,000 a year earlier but down 12.3% from the prior quarter.
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Analysis
Old Second Bancorp (OSBC) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Old Second Bancorp's Marketing and Advertising came in at $1.88 million, up 48.8% year-over-year; for FY2025, it was $1.33 million, up 7.1% from FY2024.
- Marketing and Advertising has increased for five consecutive years, with a five-year compound annual growth rate of 34.9% (FY2020 to FY2025).
- By year, Marketing and Advertising came in at $1.24 million in FY2024 (+72.4%), $721,000 in FY2023 (+22.4%), $589,000 in FY2022 (+71.7%) and $343,000 in FY2021 (+15.1%).
- Five-year quarterly Marketing and Advertising spans a low of $81,000 in Q4 2021 and a high of $551,000 in Q1 2026.
- Year over year, Marketing and Advertising has now increased in each of the last four quarters, with growth averaging 55.8% over the last eight quarters.
- The high point for year-over-year Marketing and Advertising in five years was Q2 2024 (growth of 358.3%); the low point was Q2 2023 (a decline of 46.9%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $551,000 (Q1 2026), $299,000 (Q4 2025) and $545,000 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 909.02 Bn | 886.77 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 406.67 Bn | -7,110.43 Bn | - | - |
| 3 | Bank Of America | 350.91 Bn | -2,025.20 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 308.71 Bn | -2,966.46 Bn | - | - |
| 5 | Morgan Stanley | 293.66 Bn | -249.15 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.56 Bn | -546.44 Bn | - | - |
| 7 | Goldman Sachs | 262.71 Bn | -3,480.74 Bn | - | - |
| 8 | Wells Fargo & Company | 257.44 Bn | 92.87 Bn | - | 337.00 Mn |
| 9 | Mitsubishi Ufj Financial | 256.82 Bn | -75.42 Bn | 10.89 Bn | - |
| 10 | Old Second Bancorp | 1.24 Bn | 748.21 Mn | - | 603,000.00 |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 603,000.00 |
| Jun 30, 2026 | 483,000.00 |
| Mar 31, 2026 | 551,000.00 |
| Dec 31, 2025 | -3,000.00 |
| Sep 30, 2025 | 650,000.00 |
| Jun 30, 2025 | 454,000.00 |
| Mar 31, 2025 | 229,000.00 |
| Dec 31, 2024 | 280,000.00 |
| Sep 30, 2024 | 299,000.00 |
| Jun 30, 2024 | 472,000.00 |
| Mar 31, 2024 | 192,000.00 |
| Dec 31, 2023 | 383,000.00 |
| Sep 30, 2023 | 93,000.00 |
| Jun 30, 2023 | 103,000.00 |
| Mar 31, 2023 | 142,000.00 |
| Dec 31, 2022 | 130,000.00 |
| Sep 30, 2022 | 83,000.00 |
| Jun 30, 2022 | 194,000.00 |
| Mar 31, 2022 | 182,000.00 |
| Dec 31, 2021 | 81,000.00 |
API Access
Old Second Bancorp Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=OSBC&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "OSBC", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=OSBC&period=max&api_key=YOUR_API_KEY");
const data = await res.json();