ServiceNow (NOW) Gross Margin (2011 - 2026)
ServiceNow's (NOW) quarterly Gross Margin came in at 70.68% in Q2 2026, down 680.0% on a YoY basis from 12.19% in Q2 2025, and down 5.84% quarter-over-quarter from 75.07% in Q1 2026.
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ServiceNow (NOW) Gross Margin (2011 - 2026) Analysis & Trends
ServiceNow (NOW) has reported Gross Margin for 16 consecutive years, with 70.68% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin fell 680.0% year-over-year to 70.68%; the trailing twelve-month figure through Jun 2026 stood at 74.77% (down 375.0% YoY), and the FY2025 full-year result was 77.53%, down 164.0% from the prior year.
- Gross Margin eased to 70.68% in Q2 2026 per NOW's latest filing, from 75.07% in the prior quarter.
- Across five years, Gross Margin topped out at 80.02% in Q1 2024 and bottomed at 70.68% in Q2 2026.
- Historically, Gross Margin has averaged 77.8% across 5 years, with a median of 78.45% in 2022.
- The sharpest annual moves came in 2022 and 2026: Gross Margin surged 178 bps in 2022, then sank 680 bps in 2026.
- Over 5 years, Gross Margin stood at 78.61% in 2022, then rose by 0 bps to 78.83% in 2023, then slipped by 0 bps to 78.66% in 2024, then dropped by 3 bps to 76.63% in 2025, then declined by 8 bps to 70.68% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 70.68%, 75.07%, and 76.63% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 460.85 Bn | 451.55 Bn | 1.64 Bn | 84.66% |
| 2 | Oracle | 437.09 Bn | 400.44 Bn | - | - |
| 3 | Sap Se | 258.74 Bn | 237.66 Bn | 8.40 Bn | 73.17% |
| 4 | Salesforce | 195.52 Bn | 184.12 Bn | 8.70 Bn | 76.65% |
| 5 | ServiceNow | 145.61 Bn | 140.94 Bn | 2.82 Bn | 70.68% |
| 6 | Automatic Data Processing | 104.89 Bn | 100.66 Bn | 2.51 Bn | 45.88% |
| 7 | Intuit | 76.97 Bn | 69.77 Bn | 3.46 Bn | 79.47% |
| 8 | Relx | 60.41 Bn | 60.04 Bn | - | - |
| 9 | Strategy | 57.09 Bn | 54.64 Bn | 81.55 Mn | 66.64% |
| 10 | Workday | 46.40 Bn | 42.99 Bn | 2.21 Bn | 83.54% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 70.68% |
| Mar 31, 2026 | 75.07% |
| Dec 31, 2025 | 76.63% |
| Sep 30, 2025 | 77.28% |
| Jun 30, 2025 | 77.48% |
| Mar 31, 2025 | 78.92% |
| Dec 31, 2024 | 78.66% |
| Sep 30, 2024 | 79.12% |
| Jun 30, 2024 | 78.99% |
| Mar 31, 2024 | 80.02% |
| Dec 31, 2023 | 78.83% |
| Sep 30, 2023 | 78.32% |
| Jun 30, 2023 | 78.09% |
| Mar 31, 2023 | 79.10% |
| Dec 31, 2022 | 78.61% |
| Sep 30, 2022 | 78.15% |
| Jun 30, 2022 | 77.80% |
| Mar 31, 2022 | 78.57% |
| Dec 31, 2021 | 76.83% |
| Sep 30, 2021 | 76.85% |
API Access
ServiceNow Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();