KPIs & Operating Metrics(New)
Balance Sheet
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios
Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

ServiceNow (NOW) Gross Margin (2016 - 2026)

ServiceNow has reported Gross Margin over the past 16 years, most recently at 75.07% for Q1 2026.

  • Quarterly Gross Margin fell 385.0% to 75.07% in Q1 2026 from the year-ago period, while the trailing twelve-month figure was 76.56% through Mar 2026, down 236.0% year-over-year, with the annual reading at 77.53% for FY2025, 164.0% down from the prior year.
  • Gross Margin was 75.07% for Q1 2026 at ServiceNow, down from 76.63% in the prior quarter.
  • Over five years, Gross Margin peaked at 80.02% in Q1 2024 and troughed at 75.07% in Q1 2026.
  • The 5-year median for Gross Margin is 78.57% (2022), against an average of 78.21%.
  • Biggest five-year swings in Gross Margin: surged 178bps in 2022 and later crashed -385bps in 2026.
  • Tracing NOW's Gross Margin over 5 years: stood at 78.61% in 2022, then increased by 0bps to 78.83% in 2023, then decreased by 0bps to 78.66% in 2024, then fell by -3bps to 76.63% in 2025, then decreased by -2bps to 75.07% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods came in at 75.07%, 76.63%, and 77.28% for Q1 2026, Q4 2025, and Q3 2025 respectively.