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Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

ServiceNow (NOW) Gross Margin (2016 - 2025)

Historic Gross Margin for ServiceNow (NOW) over the last 15 years, with Q4 2025 value amounting to 76.63%.

  • ServiceNow's Gross Margin fell 20400.0% to 76.63% in Q4 2025 from the same period last year, while for Dec 2025 it was 77.53%, marking a year-over-year decrease of 16400.0%. This contributed to the annual value of 77.53% for FY2025, which is 16400.0% down from last year.
  • ServiceNow's Gross Margin amounted to 76.63% in Q4 2025, which was down 20400.0% from 77.28% recorded in Q3 2025.
  • In the past 5 years, ServiceNow's Gross Margin registered a high of 80.02% during Q1 2024, and its lowest value of 76.63% during Q4 2025.
  • In the last 5 years, ServiceNow's Gross Margin had a median value of 78.24% in 2023 and averaged 78.15%.
  • Per our database at Business Quant, ServiceNow's Gross Margin surged by 17800bps in 2022 and then tumbled by -20400bps in 2025.
  • Quarter analysis of 5 years shows ServiceNow's Gross Margin stood at 76.83% in 2021, then increased by 2bps to 78.61% in 2022, then rose by 0bps to 78.83% in 2023, then decreased by 0bps to 78.66% in 2024, then fell by -3bps to 76.63% in 2025.
  • Its Gross Margin was 76.63% in Q4 2025, compared to 77.28% in Q3 2025 and 77.48% in Q2 2025.