ServiceNow (NOW) Gross Margin (2011 - 2026)
ServiceNow posted quarterly Gross Margin of 75.07% for Q1 2026, down 385.0% year-on-year from 26.34% in Q1 2025, and down 2.03% on a QoQ basis from 76.63% in Q4 2025.
ServiceNow (NOW) has 16 years of Gross Margin data on file, last reported at 75.07% in Q1 2026.
- For the quarter ending Q1 2026, Gross Margin fell 385.0% year-over-year to 75.07%; the trailing twelve-month figure through Mar 2026 stood at 76.56% (down 236.0% YoY), and the FY2025 full-year result was 77.53%, down 164.0% from the prior year.
- Gross Margin for Q1 2026 stood at 75.07%, down from 76.63% in the prior quarter.
- Across five years, Gross Margin topped out at 80.02% in Q1 2024 and bottomed at 75.07% in Q1 2026.
- The 5-year median for Gross Margin is 78.57% (2022), against an average of 78.21%.
- The widest annual swing landed in 2022, when Gross Margin jumped 178 bps; it then plunged 385 bps in 2026.
- A 5-year view of Gross Margin shows it stood at 78.61% in 2022, then increased by 0 bps to 78.83% in 2023, then decreased by 0 bps to 78.66% in 2024, then slipped by 3 bps to 76.63% in 2025, then decreased by 2 bps to 75.07% in 2026.
- The last three Gross Margin figures came in at 75.07% (Q1 2026), 76.63% (Q4 2025), and 77.28% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 253.17 Bn | 235.20 Bn | 8.16 Bn | 72.98% |
| 2 | Salesforce | 171.07 Bn | 161.50 Bn | 8.69 Bn | 77.61% |
| 3 | Uber Technologies | 151.10 Bn | 150.06 Bn | 11.88 Bn | 89.96% |
| 4 | Shopify | 134.25 Bn | 128.50 Bn | 1.55 Bn | 48.77% |
| 5 | ServiceNow | 105.72 Bn | 100.54 Bn | 2.83 Bn | 75.07% |
| 6 | Cadence Design Systems | 101.64 Bn | 100.23 Bn | 1.26 Bn | 85.65% |
| 7 | Adobe | 100.35 Bn | 93.46 Bn | 5.73 Bn | 89.62% |
| 8 | Automatic Data Processing | 90.91 Bn | 87.68 Bn | 2.87 Bn | 48.28% |
| 9 | Intuit | 88.30 Bn | 81.52 Bn | 6.77 Bn | 79.05% |
| 10 | Datadog | 78.54 Bn | 73.78 Bn | 797.20 Mn | 79.21% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 75.07% |
| Dec 31, 2025 | 76.63% |
| Sep 30, 2025 | 77.28% |
| Jun 30, 2025 | 77.48% |
| Mar 31, 2025 | 78.92% |
| Dec 31, 2024 | 78.66% |
| Sep 30, 2024 | 79.12% |
| Jun 30, 2024 | 78.99% |
| Mar 31, 2024 | 80.02% |
| Dec 31, 2023 | 78.83% |
| Sep 30, 2023 | 78.32% |
| Jun 30, 2023 | 78.09% |
| Mar 31, 2023 | 79.10% |
| Dec 31, 2022 | 78.61% |
| Sep 30, 2022 | 78.15% |
| Jun 30, 2022 | 77.80% |
| Mar 31, 2022 | 78.57% |
| Dec 31, 2021 | 76.83% |
| Sep 30, 2021 | 76.85% |
| Jun 30, 2021 | 76.65% |
| Mar 31, 2021 | 78.01% |
| Dec 31, 2020 | 77.68% |
| Sep 30, 2020 | 78.13% |
| Jun 30, 2020 | 78.24% |
| Mar 31, 2020 | 78.68% |
| Dec 31, 2019 | 77.84% |
| Sep 30, 2019 | 77.33% |
| Jun 30, 2019 | 76.24% |
| Mar 31, 2019 | 76.39% |
| Dec 31, 2018 | 76.50% |
| Sep 30, 2018 | 76.55% |
| Jun 30, 2018 | 75.73% |
| Mar 31, 2018 | 75.65% |
| Dec 31, 2017 | 75.57% |
| Sep 30, 2017 | 74.11% |
| Jun 30, 2017 | 72.75% |
| Mar 31, 2017 | 80.68% |
| Dec 31, 2016 | 54.65% |
| Sep 30, 2016 | 71.25% |
| Jun 30, 2016 | 71.68% |
| Mar 31, 2016 | 69.18% |
| Dec 31, 2015 | -34.61% |
| Sep 30, 2015 | 68.64% |
| Jun 30, 2015 | 67.69% |
| Mar 31, 2015 | 421.33% |
| Dec 31, 2014 | 64.32% |
| Sep 30, 2014 | 397.34% |
| Jun 30, 2014 | 64.66% |
| Mar 31, 2014 | 61.81% |
| Dec 31, 2013 | 21.57% |
| Sep 30, 2013 | 62.63% |
| Jun 30, 2013 | 303.14% |
| Mar 31, 2013 | 62.41% |
| Dec 31, 2012 | 57.02% |
| Sep 30, 2012 | 57.15% |
| Mar 31, 2012 | 332.00% |
| Sep 30, 2011 | 575.92% |
| Jun 30, 2011 | 424.68% |