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Asset Utilization RatioAssets AverageEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

ServiceNow (NOW) Gross Margin (2016 - 2025)

ServiceNow's Gross Margin history spans 15 years, with the latest figure at 76.63% for Q4 2025.

  • For Q4 2025, Gross Margin fell 204.0% year-over-year to 76.63%; the TTM value through Dec 2025 reached 77.53%, down 164.0%, while the annual FY2025 figure was 77.53%, 164.0% down from the prior year.
  • Gross Margin reached 76.63% in Q4 2025 per NOW's latest filing, down from 77.28% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 80.02% in Q1 2024 to a low of 76.63% in Q4 2025.
  • Average Gross Margin over 5 years is 78.15%, with a median of 78.24% recorded in 2023.
  • Peak YoY movement for Gross Margin: surged 178bps in 2022, then tumbled -204bps in 2025.
  • A 5-year view of Gross Margin shows it stood at 76.83% in 2021, then grew by 2bps to 78.61% in 2022, then rose by 0bps to 78.83% in 2023, then fell by 0bps to 78.66% in 2024, then dropped by -3bps to 76.63% in 2025.
  • Per Business Quant, the three most recent readings for NOW's Gross Margin are 76.63% (Q4 2025), 77.28% (Q3 2025), and 77.48% (Q2 2025).