ServiceNow NOW Insider Ownership

NYSE NOW

$148.59 +8.61 (+6.15%)

As of: Oct 15, 2026 · 3:59 PM EDT

The most recent ServiceNow (NOW) insider transaction: Jacqueline P Canney (Chief People Ai Enblmt. Off.) sold 7,847 shares worth about $1.08Mn on Aug 28, 2026, reported on Form 4 on Sep 1, 2026. So far in the quarter ending Dec 31, 2026, insider holdings showed no net buying or selling.

Updated Oct 11, 2026 ServiceNow (NOW) stock price and overview

Insider Holdings by Owner

1.25Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

0.165%

▲+0.0030% pp QoQ

Shares Held by Insiders

1.71Mn

filed for Sep 2026

▲+1.88% QoQ

Shares Outstanding

1.03Bn

1,034,000,000 shares

Direct Holdings

713.44K

Indirect: 996.16K

Net Shares Traded (QoQ)

+31.51K

net buying in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 11, 2026

Over the past 12 months, ServiceNow insiders bought $3 million of stock on the open market and sold $9.26 million.

A count shows one insider buying NOW stock on the open market over the past 12 months and 10 insiders selling.
Among NOW's insiders, William R. McDermott (Chairman & CEO) was the top open-market buyer in the past 12 months, with $3 million of stock purchased and the latest purchase on February 27, 2026.
On the selling side, Jacqueline P. Canney (Chief People & AI Enblmt. Officer) sold the most ServiceNow stock on the open market over the past 12 months, $2.36 million, most recently on August 28, 2026.
The latest open-market trade in NOW stock by an insider was a sale of 2.03K shares for $300,777 by Paul Fipps (President, Global Customer Operations) on August 31, 2026.
Per Business Quant data, ServiceNow insiders hold 1.71Mn shares in total based on their latest Form 4 filings, up 1.88% from 1.68Mn shares at the end of Q2 2026 and down 0.59% from 1.72Mn shares (split-adjusted) at the end of Q3 2025.
By type of ownership, NOW insiders hold 41.73% of their shares directly (713.43K shares) and 58.27% indirectly (996.16K shares).
Per Business Quant, 22 insiders of NOW hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
ServiceNow's three biggest insider holders are Frederic B. Luddy (Director, 773.42K shares), William R. McDermott (Chairman & CEO, 208.6K shares) and Jeffrey A. Miller (Director, 205.33K shares), based on their latest Form 4 filings.
Frederic B. Luddy holds 45.24% of the combined insider position in ServiceNow.
Institutions owned 81.58% of NOW shares as of Q2 2026; insiders' latest Form 4 filings account for about 0.17%, leaving roughly 18.25% with other investors, including the public.
In the last 12 months, 131 Form 4 filings with transactions in NOW stock came from 18 insiders.
Insider figures for NOW include Form 4 filings through September 1, 2026.

Form 4 Holdings

Insiders Holding NOW

Insiders 27

Shares held 1.25Mn

Of outstanding 0.121%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Chirantan Jitendra Desai	President Coo	235,725	0	235,725	18.9%	21 May, 2024
2	Jeffrey A Miller	Director	0	203,190	203,190	16.3%	11 Feb, 2025
3	William R Mcdermott	Chairman Ceo	184,199	0	184,199	14.7%	19 Aug, 2026
4	Gina Mastantuono	President And Cfo	109,256	0	109,256	8.7%	19 Aug, 2026
5	Amit Zavery	President, Cpo And Coo	86,065	0	86,065	6.9%	18 Aug, 2026
6	Christopher Bedi	Chief Digital Information Ofc	79,460	0	79,460	6.4%	07 Jun, 2024
7	Paul Edward Chamberlain	Director	43,990	0	43,990	3.5%	31 Aug, 2026
8	Anita M Sands	Director	33,350	0	33,350	2.7%	26 May, 2026
9	Kevin Thomas Mcbride	Former Principal Acctg Officer	32,141	0	32,141	2.6%	19 Feb, 2026
10	Jacqueline P Canney	Chief People Ai Enblmt. Off.	30,042	0	30,042	2.4%	01 Sep, 2026
11	Russell S Elmer	General Counsel	28,819	0	28,819	2.3%	10 Feb, 2026
12	Paul John Smith	Pres., Global Cust. Field Ops	26,120	0	26,120	2.1%	21 Feb, 2025
13	Nicholas Tzitzon	Vice Chairman	23,209	0	23,209	1.9%	10 Feb, 2026
14	Susan L Bostrom	Director	21,685	0	21,685	1.7%	26 May, 2026
15	Paul Fipps	President, Global Customer Ops	18,305	0	18,305	1.5%	01 Sep, 2026
16	Jonathan Chadwick	Director	17,620	0	17,620	1.4%	27 May, 2025
17	Dennis Woodside	Director	14,720	0	14,720	1.2%	13 Jun, 2022
18	Larry Quinlan	Director	11,465	0	11,465	0.9%	26 May, 2026
19	Teresa Briggs	Director	11,010	0	11,010	0.9%	01 Jun, 2026
20	Danielle Fontaine	Principal Accounting Officer	10,887	0	10,887	0.9%	19 Aug, 2026
21	Hossein Nowbar	Pres. Chief Legal Officer	8,514	0	8,514	0.7%	18 Aug, 2026
22	Sukumar Rathnam	Director	5,375	0	5,375	0.4%	13 Jun, 2022
23	Lawrence Jackson	Director	4,875	0	4,875	0.4%	26 May, 2026
24	Frederic B Luddy	Chief Product Officer	4,855	0	4,855	0.4%	26 May, 2026
25	Eric S. Yuan	Director	2,747	0	2,747	0.2%	17 Jun, 2026
26	Deborah Black	Director	2,140	0	2,140	0.2%	29 Apr, 2025
27	Lara Caimi	Chief Custmr Ofc Gm Impact Svc	490	0	490	0.0%	23 May, 2023

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

8,250 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
28 Aug, 2026	Jacqueline P Canney	Chief People Ai Enblmt. Off.	Disposed S	7,847	$138.00	$1.08Mn	30,042	Direct
31 Aug, 2026	Paul Fipps	President, Global Customer Ops	Disposed S	2,034	$147.87	$300.78K	18,305	Direct
27 Aug, 2026	Paul Edward Chamberlain	Director	Disposed S	2,700	$135.50	$365.85K	43,990	Direct
17 Aug, 2026	William R Mcdermott	Chairman Ceo	Acquired M	4,160	$0.00	$0	186,435	Direct
17 Aug, 2026	Paul Fipps	President, Global Customer Ops	Acquired M	340	$0.00	$0	20,295	Direct
17 Aug, 2026	Danielle Fontaine	Principal Accounting Officer	Acquired M	485	$0.00	$0	11,055	Direct
17 Aug, 2026	Gina Mastantuono	President And Cfo	Acquired M	1,595	$0.00	$0	110,114	Direct
17 Aug, 2026	Jacqueline P Canney	Chief People Ai Enblmt. Off.	Acquired M	970	$0.00	$0	38,385	Direct
17 Aug, 2026	William R Mcdermott	Chairman Ceo	Disposed F	2,236	$117.70	$263.18K	184,199	Direct
17 Aug, 2026	Paul Fipps	President, Global Customer Ops	Disposed F	136	$117.70	$16.01K	20,159	Direct
17 Aug, 2026	Jacqueline P Canney	Chief People Ai Enblmt. Off.	Disposed F	496	$117.70	$58.38K	37,889	Direct
17 Aug, 2026	Gina Mastantuono	President And Cfo	Disposed F	858	$117.70	$100.99K	109,256	Direct
17 Aug, 2026	Danielle Fontaine	Principal Accounting Officer	Disposed F	168	$117.70	$19.77K	10,887	Direct
17 Aug, 2026	Paul Fipps	President, Global Customer Ops	Acquired M	300	$0.00	$0	20,459	Direct
17 Aug, 2026	Danielle Fontaine	Principal Accounting Officer	Disposed M	485	$0.00	$0	975	Direct
17 Aug, 2026	Jacqueline P Canney	Chief People Ai Enblmt. Off.	Disposed M	970	$0.00	$0	1,945	Direct
17 Aug, 2026	Gina Mastantuono	President And Cfo	Disposed M	1,595	$0.00	$0	3,190	Direct
17 Aug, 2026	Paul Fipps	President, Global Customer Ops	Disposed F	120	$117.70	$14.12K	20,339	Direct
17 Aug, 2026	William R Mcdermott	Chairman Ceo	Disposed M	4,160	$0.00	$0	8,320	Direct
17 Aug, 2026	Paul Fipps	President, Global Customer Ops	Disposed M	340	$0.00	$0	685	Direct

Showing 1 to 20 of 8,250 transactions