ServiceNow (NOW) EBITDA Margin (2011 - 2026)
ServiceNow's (NOW) quarterly EBITDA Margin came in at 4.06% in Q2 2026, down 707.0% YoY from 0.67% in Q2 2025, and down 69.55% on a QoQ basis from 13.34% in Q1 2026.
ServiceNow (NOW) EBITDA Margin (2011 - 2026) Analysis & Trends
ServiceNow (NOW) has 16 years of EBITDA Margin data on file, last reported at 4.06% in Q2 2026.
- Quarterly EBITDA Margin fell 707.0% year-over-year to 4.06% in Q2 2026, while the trailing twelve-month figure through Jun 2026 was 11.4% (down 187.0% YoY) and the FY2025 annual result came in at 13.74%, up 132.0% from the prior year.
- EBITDA Margin retreated to 4.06% in Q2 2026, from 13.34% in the prior quarter.
- In the past five years, EBITDA Margin ranged from a high of 16.79% in Q3 2025 to a low of 1.26% in Q2 2022.
- A 5-year average of 9.7% and a median of 10.59% in 2023 frame the typical range for EBITDA Margin.
- Annual changes were most pronounced in 2024 — EBITDA Margin jumped 588 bps — and 2026, when it slumped 707 bps.
- Tracing NOW's EBITDA Margin over 5 years: stood at 7.99% in 2022, then jumped by 39 bps to 11.08% in 2023, then advanced by 14 bps to 12.65% in 2024, then declined by 2 bps to 12.42% in 2025, then plunged by 67 bps to 4.06% in 2026.
- The last three EBITDA Margin figures came in at 4.06% (Q2 2026), 13.34% (Q1 2026), and 12.42% (Q4 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn | 27.70% |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn | 13.62% |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn | 21.08% |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn | 13.32% |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn | 4.06% |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn | -23.45% |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn | -33.33% |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn | 33.82% |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn | 46.97% |
| 10 | Datadog | 91.70 Bn | 86.71 Bn | 881.34 Mn | 0.49% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 4.06% |
| Mar 31, 2026 | 13.34% |
| Dec 31, 2025 | 12.42% |
| Sep 30, 2025 | 16.79% |
| Jun 30, 2025 | 11.14% |
| Mar 31, 2025 | 14.60% |
| Dec 31, 2024 | 12.65% |
| Sep 30, 2024 | 14.94% |
| Jun 30, 2024 | 9.14% |
| Mar 31, 2024 | 12.75% |
| Dec 31, 2023 | 11.08% |
| Sep 30, 2023 | 10.10% |
| Jun 30, 2023 | 5.44% |
| Mar 31, 2023 | 6.87% |
| Dec 31, 2022 | 7.99% |
| Sep 30, 2022 | 4.97% |
| Jun 30, 2022 | 1.26% |
| Mar 31, 2022 | 5.05% |
| Dec 31, 2021 | 2.17% |
| Sep 30, 2021 | 4.89% |