ServiceNow (NOW) EBITDA Margin (2012 - 2026)
ServiceNow's (NOW) quarterly EBITDA Margin came in at 4.06% in Q2 2026, down 707.0% on a YoY basis from 0.67% in Q2 2025, and down 69.55% quarter-over-quarter from 13.34% in Q1 2026.
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Analysis
ServiceNow (NOW) EBITDA Margin (2012 - 2026) Analysis & Trends
ServiceNow (NOW) has reported EBITDA Margin for 16 consecutive years, with 4.06% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, EBITDA Margin fell 707.0% year-over-year to 4.06%; the trailing twelve-month figure through Jun 2026 stood at 11.4% (down 187.0% YoY), and the FY2025 full-year result was 13.74%, up 132.0% from the prior year.
- EBITDA Margin declined to 4.06% in Q2 2026 per NOW's latest filing, from 13.34% in the prior quarter.
- Across five years, EBITDA Margin topped out at 16.79% in Q3 2025 and bottomed at 1.26% in Q2 2022.
- Historically, EBITDA Margin has averaged 9.7% across 5 years, with a median of 10.59% in 2023.
- The sharpest annual moves came in 2024 and 2026: EBITDA Margin surged 588 bps in 2024, then tumbled 707 bps in 2026.
- Over 5 years, EBITDA Margin stood at 7.99% in 2022, then soared by 39 bps to 11.08% in 2023, then grew by 14 bps to 12.65% in 2024, then retreated by 2 bps to 12.42% in 2025, then slumped by 67 bps to 4.06% in 2026.
- According to Business Quant data, EBITDA Margin over the past three periods registered 4.06%, 13.34%, and 12.42% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 460.85 Bn | 451.55 Bn | 1.64 Bn | 47.12% |
| 2 | Oracle | 437.09 Bn | 400.44 Bn | - | 34.78% |
| 3 | Sap Se | 258.74 Bn | 237.66 Bn | 8.40 Bn | 26.76% |
| 4 | Salesforce | 195.52 Bn | 184.12 Bn | 8.70 Bn | 20.55% |
| 5 | ServiceNow | 145.61 Bn | 140.94 Bn | 2.82 Bn | 4.06% |
| 6 | Automatic Data Processing | 104.89 Bn | 100.66 Bn | 2.51 Bn | -33.33% |
| 7 | Intuit | 76.97 Bn | 69.77 Bn | 3.46 Bn | 10.91% |
| 8 | Relx | 60.41 Bn | 60.04 Bn | - | - |
| 9 | Strategy | 57.09 Bn | 54.64 Bn | 81.55 Mn | -6,808.11% |
| 10 | Workday | 46.40 Bn | 42.99 Bn | 2.21 Bn | 11.82% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 18.59% |
| Mar 31, 2026 | 24.64% |
| Dec 31, 2025 | 23.04% |
| Sep 30, 2025 | 27.21% |
| Jun 30, 2025 | 21.09% |
| Mar 31, 2025 | 24.48% |
| Dec 31, 2024 | 22.83% |
| Sep 30, 2024 | 25.10% |
| Jun 30, 2024 | 19.34% |
| Mar 31, 2024 | 22.78% |
| Dec 31, 2023 | 22.57% |
| Sep 30, 2023 | 21.50% |
| Jun 30, 2023 | 16.98% |
| Mar 31, 2023 | 17.94% |
| Dec 31, 2022 | 19.07% |
| Sep 30, 2022 | 15.95% |
| Jun 30, 2022 | 12.16% |
| Mar 31, 2022 | 15.74% |
| Dec 31, 2021 | 15.12% |
| Sep 30, 2021 | 18.12% |
API Access
ServiceNow EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();